ALAM SUTERA

Alam Sutera comprise of 800 hectares and strategically located with direct access toll of Jakarta Merak ( KM 15 ) and the
closest township of western corridor near West Jakarta

Developer PT. Alam Sutera Realty, Tbk

Date Established 3 November 1993
Section Property
Land bank (31 Dec 2014) 800 ha
Owner Harjanto Tirtohadiguna

Selling Points • Well-located & large scale urban townships comprising high quality residential and commercial properties,
ancillary facilities and infrastructure
• Lavon in 2017

Latest Developments
ALAM SUTERA – DEVELOPMENT STRATEGY

Phase 2 Development Strategy

• Operation of Alam Sutera toll

interchange ( direct access )
• Creating value in provide commercial
development such as lifestyle mall,
hotel, hospital, office building ,
university
• Selling the CBD lot from small ( around
5000 m2 ) to big size to get cash in
with high value land price positioning

Phase 1 Development Strategy

• Nature friendly township positioning

• Lake club house ( with multifunction
room )
• Santa Laurentia school
• Green tunnel
ALAM SUTERA - DEVELOPMENT CONFIGURATION
Type of product development

Middle – middle upper residential 1st CBD

Middle upper – upper residential 2nd CBD

Commercial – Shop houses 3 in 1 building

Development Type Land Size Building Land Price

(m2) Size /m2
(m2)
Residential
Upper > 200 > 200 15.000.000
Middle 100 - 200 100 – 200 11.500.000
Middle low
Commercial
Shop houses 90 260 25.000.000 – 35.000000
Business park
Commercial lot ± 5000 22.500.000 – 25.000.000
Apartment 31 – 94 ± 22.000.000
Industrial
SFB / Warehouse ± 500 ± 450 ± 12.500.000
Industrial lot
 ALAM SUTERA – DEVELOPER PROFILE

Point Remark
STRENGTH WEAKNESS
Company name PT Alam Sutera Realty Tbk
• Experience in the property • Not much land remaining in
more than a decade phase 2
Establishment 1993 • Good location & direct access • Phase 3 land bank divided by
to toll road Jakarta Merak highway
• High value remaining land • Alam Sutera interchange only
• Alam Sutera bank ( Alam Sutera CBD area ) service from Jakarta – Alam
Flagship Project • Suvarna Sutera • Good surrounding commercial Sutera and vice versa (no
• Garuda Wisnu Kencana, Bali development access toward Merak
• Strategic location highway)

• Textile manufacturing
Business line
• Real estate developer

OPPORTUNITY THREAT
• Competition in Tangerang &
• Rapid growth of land price
South Tangerang is very tight ,
appreciation
also still have many unsold
• Closest neighbor from west
unit especially in Alam Sutera
Jakarta , become new CBD
area
area at western corridor
• Paradigm / preference to live
• Future JORR 2 highway will
in landed house instead in
make Alam Sutera very
high rise building still strong
accessible
BSD
SWOT ANALYSIS

Strength
• Superior facilities and utilities (Golf Course, bus feeder TransBSD, etc)
• Ease of access (The availability of major toll roads from all directions).
• Edutown Center

Weakness
• The area around BSD City is less environmentally friendly (lack of water ‘s permeating area)
• Far from the the city center (people with high mobility in Jakarta have difficulties deciding to choose
a place to live in BSD)

Opportunities
• Increasing population and increasingly uncontrolled urbanization
• The DKI government began to support the development of settlements outside Jakarta caused by the increasing
number of population growth
• The residence is no longer identical to the home, but also about the place of sports, shopping and entertainment

Threats
•Competitors (Alam Sutera, Sinarmas, Lippo, etc)
•The streets around Tangerang are getting worse day by day (traffic everywhere),
residents will think twice to have a house to living in a suburb area such as BSD City.
SUMMARECON SERPONG
BASIC INFORMATION

Year Started 1993

Acreage 780 hectares
Developed Area 250 ha (32%) in 2015
Development Period 10 years
Products • 11,000 residential houses
• 1,300 neighbourhood shoplots
• 1,000 residential landplots
• 1,100 apartment units
Investment Properties • Summarecon Mal Serpong
• Summarecon Digital Centre
• St. Carolus Hospital Serpong (CSR Facility)

Principal Activities

 Development of residential townships integrated with :

• Commercial and large retail mall complexes
• Recreational, public and social facilities
• General services and infrastructure

 Development area totalling – 2000 hectares with

• >40,000 residences (house and apartment)
• >4,000 retail neighbourhood shoplots
• Retail mall complexes and recreational facilities

 3 Principal Business Segments

• Propery Development (for sales revenues)
• Investment Property (for recurring revenues)
• Leisure and Hospitality (supplemental facilities with recurring revenues)
SUMMARECON SERPONG
SWOT Analysis

•Having strong reputation and brand

name among developers in Indonesia
•Located close to the exit of Toll exit and
Sentral Kelapa Gading
•Jakarta – Merak Toll Road Access, Kbj –
Ulujami (South Jakarta), BSD – Jorr Toll
Road
•Have a complete product combination
(residential, commercial, business)
•Shuttle Bus everywhere
S W
• Selling price of the product is less
competitive (Mid-High)
• The increase in prices on land due
to the many competition in the
property sector.
• The pavement facilities are
inadequate
• The capacity of the road is
already maximum
• Green land in the middle section
of the road and bicycle road is not
well ordered

• Prospective hospitality and leisure

business around South Tangerang
O T • Rival Competition (BSD, Alam Sutera,
Paramount)
which is still under –developed
• The increasing number of people in
Tangerang.