Wht ws th surc f th initil id, nd hw did tht id Dscrib th strtgy r businss mdl tht nbld

vlv int vibl high-grwth businss vntur? Hw did it yur cmpny t chiv its high rt f grwth.
chng vr tim?
Biyni:
Biyni: • “pning up f th Indin mrkts in th 99s. This librliztin
• “W strtd with supplying fbrics t th grmnt industry pnd up nw vnus fr grwth. With this
cm th rising
during th initil tw t thr yrs incm lvls nd chng in spnding pttrns.
• Lrnd th nuts-nd-blts f th grmnt industry nd rtiling • xcutin bcm th ky fr grwth.
in ths yrs • Brnding. I firmly blivd nd still bliv in brnding s grwth
• Built grmnt mnufcturing unit fr mnufcturing nd thn cclrtr nd rching th nxt lvl in businss.
supplying th grmnts • Idntifying pprtunitis.”
• St up vrius distributin cntrs t distribut th
grmnts prducd Wht wr th mjr grwth cclrtrs fr yur
• Undrstd tht thr r n rdy-md trusrs sld in cmpny in its high-grwth yrs?
th Indin mrkt
• Studid th mrkt t undrstnd th rising incm lvls Biyni:
nd hug mrkt ptntil in Indi • “I firmly bliv tht HR strtgy is th ky t grwth.
• Cpitlizd this pprtunity with th xisting mnufcturing • In th initil yrs (vn nw) th cr vlus
wr writtn nd th
nd distributin st up tm wrkd t chiv thm.
• St up ur wn strs t sll th trusrs mnufcturd • Th cmpny rcruitd vry rdinry ppl nd
grmd thm t
• Slwly vnturd int lrg-frmt strs, which husd prducts bcm ldrs.
rnging frm clthing t grcris • Ky rtntin strtgy is LSD: Lkshmi, th Indin gddss f
• Th Grup nw prts vr 6 millin squr ft f rtil mny; Srswti, th Indin gddss f knwldg; nd Dvi,
spc, hs vr , utlts in 73 citis nd twns, nd th Indin gddss f frlss grwth.
65 rurl lctins crss Indi • Th cr HR tm wrkd t giv blncd mix f mny,
• Th flgship cmpny, Pntln Rtil, mplys rund 3, knwldg nd grwth t rtin th mplys.
ppl nd is listd n th Indin stck xchng” • nthr ky is cmmunictin. Thr r frqunt pn-hus
mtings nd wkly grup cmmunictins.”
Wht ws th initil grwth visin r spirtin f th funding
tm? Ws thr sizbl chng in this grwth visin Brifly dscrib th finncing f yur cmpny nd hw this
r spirtin vr tim? If chng, pls dscrib. finncing impctd th grwth f yur cmpny.

Biyni: Biyni: “W hv lwys lkd t vrius cmbintins f finncing

• “My visin hs bn t cpitliz n th immns mrkt dpth ur cmpny’s fund rquirmnts thrugh
cmbintin f quity, dbt
tht th Indin cnsumptin mrkt prvids. nd intrnl gnrtins. Dspit running grwth-bsd blnc sht
• Th cr tm firmly blivs in dvlping strng insights n Indin initilly, w lwys trid mintining th dbt quity t
:. Ging frwrd,