Table of Contents

I. Introduction ……………………………………………………………………… 2

II. Rationale / Statement of Purpose …………………………………………….. 3

III. Objectives ………………………………………………………………………… 4

IV. Methodology ……………………………………………………………………… 4

V. Event Details ……………………………………………………………………… 4

VI. Program …………………………………………………………………………… 10

VII. Cost ………………………………………………………………………………… 13

VIII. Why attend the event (Why Is It Important?) ………………………………….. 14

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Event Title: PITCON: Pangasinan IT Conference 2017: A 3-Day Masterclass

Event Logo:

Theme: Building a Dynamic Community towards an Empowered Digital Era

I. Introduction

The Information Technology – Business Process Outsourcing (IT-BPO) Industry is one

of the most dynamic emerging sectors of the Philippines. It has expanded widely and it

exhibits great dynamism, but people have the notion that the BPO industry is solely

comprised of call centers, when it is actually more diverse with back-offices, knowledge

process outsourcing, software design and engineering, animation, game development,

as well as transcription.

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II. Rationale / Statement of Purpose

One of the biggest challenges of our country today is the jobs-skills mismatch that

results in unemployment and one of the major reasons is the insufficient industry

standard skills of the fresh graduates when they enter the industry.

A Recent data from the Department of Labor and Employment (DOLE) showed that out

of the 4,239,392 domestic and international job vacancies offered in thousands of job

fairs nationwide in the past two years, only 391,088 among 1,286,073 applicants were

hired on the spot and a majority of these vacancies are from the IT-BPO industry.

The PITCON 2017 project is a combined seminar and workshop that will cover some

industry standard skills needed to prepare the students in entering the IT-BPO industry.

I.T. students should understand the importance of developing such skills to prevent job-

skills mismatch and unemployment.

The skills obtained in this event will play a key-role not only in developing our country's

IT-BPO infrastructure but also to the career path of the students.

It is with these thoughts that this event is conceptualized.

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III. Objectives

The seminar-workshop aims to:

1. Develop an appreciation of the importance of having the specific skills before

entering the IT-BPO industry.

2. Educate student participants on the fundamental skills required by the IT-BPO

industry.

3. Orient student participants on the innovations and best practices in learning

these fundamental skills;

4. Equip them with interactive and enjoyable strategies and activities to help

develop their full potential and;

5. understand how these fundamental skills play a key role in the development of

the IT-BPO industry.

IV. Methodology: Seminar - Workshop

V. Event Details:

Event Date: August 30, 31, September 1, 2017 (Wednesday, Thursday, and Friday)

Venue: Leisure Coast Resort, Dagupan City

Food: AM/PM snacks and lunch will be provided

Freebies: There will be freebies and prizes to be given in the event

Certificates: To be given after each event day (different certificate for each event day)

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Day 1:

Day 1 AM Topics:

A. My ICT Roadmap! How to prepare myself to become a successful IT professional.

About: I.T. is a very broad set of expertise, skills, and knowledge. This is a seminar to

establish the correct career path for the student depending on his/her interest and skill

set!

Speaker: Mr. John Ruero

ISSA PH President, Former PSITE President,

Present PSITE Board of Trustee

About the ISSA PH:

Information Systems Security Association is an organization worldwide that innovates

and motivates students and IT practitioners to value the field of Cyber Security. ISSA-PH

mission is to be the premier catalyst and information source in the Philippines for

improving the practice of information security.

With more than 10,000 members in over 70 countries and 140 chapters in 35 countries,

ISSA is a not-for-profit, international organization of information security professionals

and practitioners. It provides educational forums, publications and peer interaction

opportunities that enhance the knowledge, skill, and professional growth of its members.

ISSA is a founding contributor and preferred organization of the International Information

Systems Security Certification Consortium (ISC) 2, which offers the Certified Information

Systems Security Professional (CISSP) certification. Its goals are to promote

management practices in the Philippines that will ensure the confidentiality, integrity and

availability of information resources.

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B. The Foundation of Cyber Security - Cyber Security 101

About: Security is a big industry in the IT-BPO sector of the country. One of the basic

requirements to enter is to have an understanding of how the security is implemented

from the basic unit. Learn the basics of home and home office security in this course!

Speaker: Mr. Mars Cacacho

Founder & CEO, HackTheNorth.ph,

Former Virus Coordinator, Trend Micro Inc.

About HackTheNorth.ph:

HackTheNorth.ph is a non-profit organization founded by IT Security Specialists and

Software Engineers whose roots thrive from Northern Philippines. Founding members

come from the Regions of Ilocos, Cordillera and Cagayan Valley. The main objective of

forming the organization is to bring industry knowledge to the country’s northern rural

areas thru carefully crafted IT Seminars, IT Roadshows, Tech Share Sessions, Tech

Talks and Hackathons.

Because of the growing number of concerns in Information Security and the advent of

the Cyber Crime Law, many IT professionals in the valley are in clamor for such

Conferences. But due to the geographical and financial constraints hindering our

kababayans from attending such High Level IT Conferences, HTN just thought of

bringing the Cons home in a price more manageable but not putting the quality of talks

and speakers at stake.

Also, its main goal is to reach the communities of Northern Luzon towards the

improvement of the education and awareness of Cyber Security that will greatly benefit

and advance the people and the whole community as well.

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 About Trend Micro Inc.:

As a global leader in IT security, Trend Micro develops innovative security solutions that

make the world safe for businesses and consumers to exchange digital information. With

over 25 years of security expertise, Trend Micro is recognized as the market leader in

server security, cloud security, and small business content security.

Day 1 PM Topic: Soft Skills Masterclass

About: A fundamental requirement in IT-BPO industry is soft skills. Since technology is

a global industry, the ability to communicate through the English language is essential.

In this course, you will be trained by a veteran contact center trainer on how to achieve

effective delivery of thoughts through soft skills.

Speakers: Mr. Alexander Natividad

Operations Team Manager, Arvato Bertelsmann,

Former Training Supervisor, Sutherland

About Arvato Bertelsmann:

Arvato is a global services company headquartered in Gütersloh, Germany. Its services

include customer support, information technology, logistics, and finance. The history of

Arvato goes back to the printing and industry services division of Bertelsmann; the

current name was introduced in 1999 Today, Arvato is one of eight divisions of

Bertelsmann, the media, services and education group. In 2015, Arvato had about

72,400 employees and an overall turnover of 4.8 billion euros.

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Day 2 Topic: WordPress CMS Masterclass

Course pre-requisites: Laptop computer (one for every three participants) with basic

PHP and MySQL installed; Basic knowledge in PHP and MySQL knowledge; backup

internet (tattoo)

About: WordPress was used by more than 26.4% of the top 10 million websites as of

April 2016. It is reportedly the easiest and most popular blogging system in use on the

Web, supporting more than 60 million websites. That makes it one of the fundamental

requirements if you are applying for a PHP web developer job as well as one of the

largest job pool in the web development industry. In this course, learn the basics to

advanced skills in developing and customizing a WordPress website.

Speaker: Kathleen Madriaga

Senior Web Developer, 1902 Software Developent Inc.

About 1902 Software Development Inc.:

1902 Software Development Inc. is a Danish-Filipino Information Technology company

in the Philippines, which was started in 1998 in Greenhills, San Juan, Metro Manila. As a

software outsourcing company, 1902 Software is a technology partner to hundreds of

companies and design studios—from small firms to big corporations—for their IT needs:

websites, complete web applications, webshops, graphic designs, and mobile apps. The

company’s clients are mostly from Europe.

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Day 3: SEO Masterclass

Course pre-requisites: Laptop computer (one for every three participants); backup

internet (tattoo)

About: SEO or Search Engine Optimization is another essential skill in the ICT-BPO

industry. Seeing that SEO is a way for brands to compete with big players, it has

become a very important skill required in online marketing thus, from the enormous

amount of career opportunities; this is the skill that students might want to consider if

they are not into programming and design. The SEO master class will train students on

how to perform effective search engine optimization methodologies.

Speaker: Mariah Ellen de Vera

Search Engine Optimization Specialist, GameLoft Inc.

About GameLoft Inc.

Gameloft Inc. is a French video game developer and publisher headquartered in Paris, with

20 game studios subsidiaries located around the world. They have created a number of

games for mobile phone handsets, tablets, games consoles and other platforms. The

company operates a complete distribution network in the digital game industry with direct

partnerships with over 200 carriers in over 118 countries. They are present on all major

online app stores including the Apple App Store, Google Play, and Amazon, leading

mobile phone, smartphone and tablet manufacturers, Smart TV and set-top box

manufacturers, and social networks. Gameloft also operates one of the biggest social

media force in the industry with more than 12 million Facebook fans and 265 million

views on Youtube and adapts locally each marketing actions.

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VI. Program

Day 1: August 30, 2017

Topic/Activity Resource Speaker Time Slot

AM

Registration 7:00 – 8:30

Opening Ceremony 8:30 – 9:00

My ICT Roadmap! Mr. John Ruero 9:00 – 10:00

Sponsor/Partner Talk 10:00 – 10:15

Cyber Security 101 Mr. Mars Cacacho 10:15 – 12:00

PM

Sponsor/Partner Talk 12:00 – 12:15

----LUNCH------ ----LUNCH------ 12:15 – 12:45

Sponsor/Partner Talk 12:45 – 1:00

Soft Skills Masterclass Mr. Alexander Natividad 1:00 – 4:30

Closing Remarks 4:30 – 5:00

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Day 2: August 31, 2017

Topic/Activity Resource Speaker Time Slot

AM

Registration 7:30 – 8:30

Opening Ceremony 8:30 – 9:00

Wordpress CMS Workshop Phase 1 Ms. Ann Kathleen 9:00 – 12:00

Madriaga
PM

Sponsor/Partner Talk 12:00 – 12:15

----LUNCH------ 12:15 – 12:45

Sponsor/Partner Talk 12:45 – 1:00

Wordpress CMS Workshop Phase 2 Ms. Ann Kathleen 1:00 – 3:30

Madriaga
Final Output Activity 3:30 – 4:30

Closing Remarks 4:30 – 5:00

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Day 3: September 1, 2017

Topic/Activity Resource Speaker Time Slot

AM

Registration 7:30 – 8:30

Opening Ceremony 8:30 – 9:00

SEO Workshop Phase 1 Ms. Maria Ellen De 9:00 – 12:00

Vera
PM

Sponsor/Partner Talk 12:00 – 12:15

----LUNCH------ 12:15 – 12:45

Sponsor/Partner Talk 12:45 – 1:00

SEO Workshop Phase 2 Ms. Maria Ellen De 1:00 – 3:30

Vera
Final Output Activity 3:30 – 4:30

Closing Remarks 4:30 – 5:00

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VII. Cost

The organizers will provide three types of tickets.

One-day ticket: 750.00Php – good for only one day of seminar/workshop.

Two-day ticket: 1400.00Php – good for two days of seminar/workshop.

Three-day ticket: 2000.00Php – good for three days of seminar/workshop.

Faculty tickets: Members of the faculty are free of admission with a different type of certificate

(certificate for IT professional) as long as they bring students from their class - one free faculty

admission per class.

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VIII. Why Attend the Event? (Why Is It Important?)

a. Connect:

Participating in PITCON will help the advocate organizations enter and connect with the

academe in Pangasinan since ITMG is affiliated with different organizations like

HackTheNorth, PHP User’s Group, Wordpress User’s Group, and much more!

b. Cost and Advocacy:

Masterclass or whole day I.T. workshops cost a lot of money - thousands of pesos.

Aside from that, add the miscellaneous expenses like food, accommodation, and

transportation since most of these events are always held in the Metro. With ITMG’s

advocacy, PITCON’s ticket prices are minimized without sacrificing the fun and learning

experience for each participant.

c. Community:

It is proven that the areas with active I.T. community are also the same areas with better

I.T. skills and performance. That is because of the initiatives like Code Camps,

Hackathons, etc. that are very easy to reach. Supporting PITCON is the same as

supporting ITMG to grow and provide more and better events for the benefit of not only

the students but also to the local community as well.

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d. Get the Skills:

In-line to the core values of ITMG, PITCON is a series of topics that are very much

timely to help the students enter the I.T. industry based on what is standard and needed.

Effectivity is our goal that is why instead of the traditional conference setup, PITCON

presents a whole day workshop with student output and interaction. That will ensure us

that after each event day, students have basic knowledge on some of the skills needed

to enter the I.T. industry.

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 PITCON is not just an event. It is an advocacy.

An initiative, first of its kind in Pangasinan to unite all

Information Technology Colleges and Universities,

Advocate Organizations, Private Sector, and the Government

Into helping not only the I.T. Students to enter the industry,

But also Pangasinan and the country.

Let us support PITCON and make I.T. happen!

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