NOVEMBER 2012 72209/MAM3J

Time : Three hours Maximum : 75 marks

PART A — (10  2 = 20 marks)

Answer any TEN questions.

All questions carry equal marks.

1. What is micro-marketing?

2. What is macro-marketing?
3. What do you mean by marketing information?

4. What is geographic segmentation?

5. What is concentrated marketing?

6. What is marketing mix?

7. What do you understand by product mix?

8. What is product line?

9. Who is a broker?

10. What is commission house?

11. What is sales promotion?

12. What is free sample?

 PART B — (5 × 5 = 25 marks)

Answer any FIVE questions.

All questions carry equal marks.

13. Explain the nature of marketing.

14. Explain the need for understanding buying
behaviour.
15. Explain the factors influencing buyer behaviour.
16. Explain the concept of product life cycle.
17. Explain the different kinds of packaging.
18. Explain the major factor to be considered for
selecting channels of distribution for industrial
goods.
19. Explain the difference between personal selling
and advertising.
PART C — (3  10 = 30 marks)

Answer any THREE questions.

All questions carry equal marks.

20. ‘‘Marketing is a multiplier of economic

development’’ – Discuss.

21. Discuss the importance of market segmentation in

developing a marketing strategy.
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22. Explain various functions of packaging.

23. Explain the objectives and importance of physical

distribution.

24. Explain the different kinds of advertising.

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