Honda Mission, Vision & Values

Mission Statement
“A dynamic growth oriented company through market leadership, excellence in quality
and service and maximizing export, ensuring attractive returns to equity holders,
rewarding associates according to their ability and performance, fostering a network of
engineers and researchers ensuing unique contribution to the development of the
industry, customer satisfaction and protection of the environment by producing emission
friendly green products as a good corporate citizen fulfilling its social responsibilities in
all respects.”

Vision Statement
“Market leader in the motorcycle industry, emerging as a global competitive centre of
production and exports.”

Values
The Honda Philosophy
Total Quality Management
New Honda Circles

Honda five brilliant strategies

1. Don't globalize, localize.
2. Embrace paradox.
3. Robots? Not so fast.
4. Put an engineer in the hot seat.
5. Focus on factory flexibility.

(Note: Paul kani lang ibutang sa ppt kay ako ra bahala sa explanation ani total ako
man pd assigned mu report sa strategies)
Proposed Mission and Vision Statement

Mission Statement
"To be the world's leading automotive industry"

Vision Statement
At HONDA, our vision is to remain the leader in our industry. We will continue to
produce the quality products that we have provided in the past. Most importantly, we will
continue to meet the ever-changing needs of our customers, through product
innovation.

Proposed Strategies
 Target the right people with your automotive campaigns
 Supplying products of the highest quality, yet at a reasonable price
 Partner With Local Schools to Educate Students on Driving and
Car Care
 Be consistent