CUSTOMER DEVELOPMENT

THAER AYASI 09 OCT 2019

THE CUSTOMER DEVELOPMENT MODEL

Customer Customer Customer Company

Discovery Validate Creation Building

Product-solution fit Product-Market fit Scale Scale organization

Proposed MVP Business Model Execution Scale operation
funnels Sales & Marketing road map

Search Execution
 CUSTOMER DISCOVERY STEP-BY-STEP
State Your Hypotheses

Customer & Distribution Demand

Product Market Type Competitive
Problem & Pricing Creation
Hypotheses Hypothesis Hypothesis
Hypothesis Hypothesis Hypothesis

Test “Problem” Hypothesis Test “Product” Hypothesis

Yet More
Friendly First Customer Market First Reality Second
Customer
Contacts Understanding Knowledge Check Reality Check
Visits
“Problem” “Product” 1st Advisory
Presentation Presentation Board
Verify
Verify the
Verify the Verify the
Business Iterate or Exit
Problem Product
Model
EARLYVANGELISTS : BEST CUSTOMER EVER

Has Put Together a Solution out of Piece

Parts

Has Put Together a Solution out of Piece Parts

Has Been Actively Looking for a Solution

Is Aware of Having a Problem

Has a Problem