MBA Project Reports – Why you (students) do what you do?

What you do… Why you do…

What do you do 1. You understand the background.

the under project 2. You understand the issues that have to be solved or understood.
work? 3. You understand what are the problems like and why they are
there and how they can be resolved.
4. Understanding problems, their origins and their possible
solutions is learning.
1. Background gives understanding of the issue.
Introduction ( 2. Introduction ignites the interest in the reader to read what you
Background) would say in your report.
3. Introduction highlights importance of the issue/ topic.
4. Introduction raises(recognises) the issue.

Literature Review 1. You will know the theories that might be used to resolve the
issue you recognised.
2. You will know meaning, dimensions, categories, components,
levels of the issue or phenomena.
3. You will know what research was done on your issue, and how
your issue was already resolved or explored or understood.
4. Was there any unresolved issue in your chosen area
Data Collection To resolve or solve or understand an issue, data is needed. You have to
collect the data.
The data may be in the following forms. 1. Questionnaire-generate
responses from employees or customer 2. Oral accounts or narratives of
the customers or employees 3. Company reports and 4. Anecdotes,
events, news etc from magazines and newspapers

Data Analysis
Collected data to be put in order, arithmetic operations, statistical
operations, graphs, tables, etc.

You get proof or evidence for existence of problem or solution to a

problem or information for understanding the issue clearly

1. Questionnaire format
Research 2. How many people have to be interviewed or how many
Methodology questionnaires to be administered to
3. What data has to be collected
4. How it has to be analysed for understanding or resolving an
issue