Now, smiles pop up everywhere in the Croma chain. Croma now offers ‘Every time Availability’, the latest level of customer delight, with TTL’s Total Integrated Telecom Connectivity Solutions. Integrated Telecom Solutions - Case StudyAbout the client Croma is India’s first national, large-format, specialist retall chain for consumer electronics and durables. It is promoted by Infiniti Retail Ltd, a 100 per cent subsidiary of TATA Sons. Woolworths, one of the world’s leading retailers, provides technical and strategic sourcing support. 54 retail stores in large cities across India with the floor area ranging from 15,000 to 20,000 sq ft Plans to have a network of over 100 stores by 2011 Croma Zip compact store format to penetrate in tier II and tier I cities Croma sells a range of 6,000 products from 180 national and international brands Online mode is used as a sales channel for select products roma is largest retail partner for most of the leading brands like Sony, Samsung, HP, Nokia, LG, etc.Business Challenge The r interaction ail industry is a world of rapid movement and change. Survival depends on fast, effective ith customers to exceed their expectations while becoming more efficient, competitive, ion hugely drives sales for large companies and her ce is th and profitable. Customer satisfact prime Creche] To use IT as a differentiator providing the ‘customers an enhanced customer experience ‘To enhance efficiency of back-end operations t ‘To reduce the time for setting up stores from 75 10 80 days to 45 to $0 days, supporting the pan India expansion plans Ped ® " ry Cee To provide high bandwidth connectivity to all os Sd ea Pouca preg cen business critical sites at optimum cost ategies around To succeed in the highly competitive retail industry, Croma sought to develop its st efficient operations and enhanced customer satisfaction by achieving the following objectives: Scalability Connectivity Reliability Vendor consolidation Short implementation time Optimizing costTTL Solution TTL deployed MPLS VPN network for Croma to provide connectivity between remote work offices, stores, distribution centres, and head office, With the robust network in place, supervision and information transfer are streamlined significantly. It has also given Croma increased visibility across all products. Further, all business critical applications including Internet, SAP, e-mail, Pe nt ae Re eM e Td Cenc Sener eae eee UTE e a Sor eee esa erence oat) Oe eam Cet ee iu een Meno) OR Ue ie ea ee cay OO ieee ee et ae See ec Deere eM ret Perec tata ca) Number of Croma stores “This map i representative and may not be tue o scaleAV E\UT ete a Pan India Coverage eae) Deen nee eee cues Strategic Proactive eee partnership consulting CeCe mentc Tee ni) Peeere anes) enleaireee sen Economical, Solution cut making Scalable and reliable across al network solution ‘enterprise needs Benefits Croma has garnered through its partnership with TTL: * Single vendor advantage: Consolidated voice and data network with reduction in number of vendors from three to one, has reduced billing management cost by 20 to 30 per cent and total network cost by over 50 per cent. Single type of network interface has reduced the network complexities for Croma + Ease of management: Single touch point for all network related issues © Cost optimi further redu jon: The bundled offers made by TTL. voice cost by 80 per cent © Quick roll-out: Dedicated and highly committed service team helps it reduce the time taken for setting up new store from 75 to 80 days to 45 to 50 days ‘© High uptime: Availability of diverse and redundant, network links, facilities, routes, and termination points throughout network with maximum availabilty; tll date, the network has experienced 99.99 per cent uptime ‘* Ease of billing: Increased ease-of-payment due to single consolidated annual billing + Enhanced customer satisfaction: Business value in terms of lower customer complaints and increased customer satisfaction, especially in the initial months of any store set-up * Better network utilization Cee e en) See eed err) Coe Se EL] ee eet) percent Seen kee eel expenses Cee ee any Cee aera) SCTE) ere aCreed Cre een) oe (it Sess t ses A Poe Contact Us Head Office TATA Teleservices Ltd., A- 37, Sec 60, Noida- 201301 Uttar Pradesh India www:tatateleservices.com, Email ID: enterprisesales@tatatel.co.in SMS to 58888, Call: 1800 266 1800 Toll Free Contact Regional Branches of TTEB North ‘Arun Das: TATA Teleservices Limited A-37, Sector ~ 60, Noida- 201301 Uttar Pradesh. Email ID: Arun Das@tatatel.co.in West Pradeep Dwivedi TATA Teleservices Limited 0-26, TTC Industrial Estate, Sanpada, PO Turbhe, Navi Mumbai- 400 703 Maharashtra. Email ID: Pradeep Dwivedi@tatatel.co.in South & East Ravi Tennety TATA Teleservices Limited ABlock, Silicon Terraces 30/1, Hosur Main Road, Koramangala, Bangalore- 860095 Karnataka. Email ID: Ravi Tennety@tatatel.co.in