The Indian snacks market is worth around US$ 3 billion .

The “unorganized
snacks market” is worthUS$ 1.56 billion .Potato chips and potato-based
items from 85 per cent of the Market. Haldiramsa n d I TC a r e s o me o f
t h e l e a d i n g p l a ye r s .F r i t o La y, wi t h a ma r k e t s h a r e o f 4 5
p e r c e n t ( US $ 5 5 0 million) dominates the market

The Indian snacks market is worth around US$ 3 billion .The “unorganized
snacks market” is worthUS$ 1.56 billion .Potato chips and potato-based
items from 85 per cent of the Market. Haldiramsa n d I TC a r e s o me o f
t h e l e a d i n g p l a ye r s .F r i t o La y, wi t h a ma r k e t s h a r e o f 4 5
p e r c e n t ( US $ 5 5 0 million) dominates the market