Zara is a clothing retailer who has taken a new approach in the industry.

It was founded
by Amancio Ortega in 1963 in Spain. Its parent company is owned 60% INDITEX by the
Ortega family and Inditex has carried out in 2005 to 6.741 billion turnovers. Zara has
about 2000 thousands branches around the world. Zara is a distributor of apparels. It
offers a wide range of choices: the collections for women, men and children. However,
the brand launched a line of cosmetics, perfumes and household products.

Since the beginning of its establishment, the main idea of ​​Zara is to make luxury
products accessible to everyone. Thus, they managed somehow to democratize luxury
manufacturer of products inspired by the evolution of fashion. With this policy, Zara is
now an industry capable of offering trendy products at affordable prices. On the other
hand, it is a company that wants to be close to young people. Also, this desire is felt in
its recruitment policy. Zara young employees with styles very marked fashion. However,
Zara understands what exactly the customers need and respond to their needs very
quickly. That’s the main secret of Zara, which gives them a competitive advantage.

Vision, mission, and objectives

● VISION

To be number one fashion retailer.

● MISSION

The world is getting smaller; we want the whole world to dress in style, class, and
experience unique designs weekly.

● Objectives

The main objective is to increase the customers’ demand and satisfaction, by giving
them the chance to experience new unique designs weekly.

Spread widely and open more branches in the main cities around the world and cover
80% of them by the end of 2011.