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WHAT ARE THE BUSINESS MODELS PATTERN CARDS?

 
The  Business  Model  Pattern  Cards  includes  the  representation  of  the  55  business 
patterns  described  by  Oliver  Gassman,  Karolin  Frankenberger  and  Michaela Csik in 
the Business Model Navigator book.  
 
If  you  want  to  organize  a  business  model  workshop,  or  just  want  to  do  a 
brainstorming,  the  BMI  Pattern  Cards  are  a  handy  tool.  The  cards  contain  all  55 
business  model  patterns  plus  five  new  patterns  with  a  brief  description,  illustration 
and  some  examples  of  companies  that  successfully  applied  the  pattern.  They  also 
provide  enough  information to understand each concept fully. For your information, 
below  you  will  find  a  sample  of  the  Business  Model  Pattern  Cards.  For  information 
where to buy those cards, please follow the link: ​bmilab.com/resources/  
 
For further questions, please email us to ​info@bmilab.com 
 
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All rights reserved
 
A SPIN-OFF FROM THE UNIVERSITY OF ST. GALLEN 
 
ST. GALLEN-ZURICH-MUNICH-BERLIN-TOKYO 

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