11 Introduction
“4
a Pr T
MANUFACTURING
IN AMERICA
What hasbeen wil be again, what has been done willbe dome again: there ie moshing
‘new under the sun,
leisy
‘A fundamental premise of thi-book stat to manage someshing effectively, one mast
first understand it. But manufacturing systems are complex enities that canbe viewed
in many ways,! many of which ae integral to sound managerial insight. A pariculaly
important perspective, which provides an organizing framework forall thesis tha of
istry.
‘A sens of history is ndamental o manofacoring managers for wo main reasons,
First in manufacturing, asin al walks fife, theultimate est of an ieaisthetestof time.
‘Since shorter sbecess may be tho est of luck or exogenous cieamstances, we ca
‘only idem concepts of lasting valu by taking the long-term view. Second, because
the requirements for success in business change over tine, iti fitcl for managers
trmake decisions with the fate in mind, One ofthe very best oo for consistently
anticipating the fate is a sound appreciation ofthe pes.
‘Thehistory of American manufacturing, which followsits ise fom meager colonial
beginnings to undisputed worldwide leadership by mid-20th century, through a period
of serious decline in the 1970s and 1980s, and ina rviaization in the complex global
evironment of the 1990s, is a fascinating story. Sal, we have neither the space nor
the exports wo offer comprehensive coverage here. Instead, we bighlght major events
‘and tends with emphasis on themes tat willbe erica ater ithe book. We hope
the reader willbe suicientl interested in these historical issues pursue more basic
sources, The following ae tractive starting points. Wren (1987) provides an excelent.
‘general overview from a management perspective. Boorstn in The Americans wilogy
(1958, 1965, 1973 offers a number of highly readable insights nto American business
‘mel oan oprain ane ta gut tw pat ow eran bbe
rita cnmany of pple with she concer, an nat kien rendCheyer Moca in Amece 15
Ina cultural context. Chandler (1977, 1990) gives a towering treatment ofthe evolution
of large-scale management in America, as wel s Germany and Great Britain. We have
«iawn heavily on these works, and ther references in what follows
1.2 The American Experience
In many ways, America began with clean slate. Avast, wide-open continent offered
‘unparalleled resources and unlimited opportunities for development. Unshackled by the
trations of the Old World, Americans were fre to write thee own rules, Government,
Jaw cultural practices, and Social mores were al choices wo be made as part of the grand
‘American experiment
‘Naturally, those choices reflected the times in which they were made. Tn 1776,
ntimonarchist sentiment, which would soon fue the reach Revolution, was on the ise
in both the Old World and the New. America chose democracy. In 1776, Scotsman
‘Adam Smith (1723-1790) procisimed the end of the old mercanilst system and the
beginnings of modern capitalism i his Neath of Nations, in which he ariculated the
benefits ofthe division of labor and explained the workings ofthe “twisible hand” of
capitalism? America chose the free market system. In 1776, James Watt (1736-1819)
sold his first team engine in England and began the first industrial revolution in eamest
‘America embraced the new factory sytem, evolved a unigue style of manufacturing,
and eventually led the tansporation and communications breakthroughs that sparked
the second industrial revolution. In 1776, English common law was the standard for
the civilized world. America adapted this tadtion, borrowed from Roman Ia and the
Code Napoléon, and rapidly became the most itgious county inthe world
Tn almost all eases, Americans didnot invent revolutionary concep from scratch,
Rather, they borrowed freely (and even stole) ideas from the Old World and adapted
themto the New, Because the neds ofthe New World were diferent, because they were
not bound by Old Word customs and titons, and, quite frankly, because they were
‘naive, the social and economic institntions that esulted were uniquely American
"The ver facthat America the opportunity tocreate itself nas dane mucho shape
its national identity. Unbke the counties of the Old World, which coalesced as nations
long after they had acquired a national spirit, the United States of America achieved
‘nationhood 36 composite of colonies With litle sense of common ideniy. Hence,
‘Americans actively sought an identity inthe form of cultural symbols. The strongest
‘nd most unigdly American cultara icon was tha ofthe rugged individualist secking
freedom on the fonter. This spawned the wild comic legends about Davy Crocket and
Mike Fink and later played a large par in ansforming Abraham Lincoln nto a revered
national con asthe “ral spiter” president. Even after the frntie was gone, the myth
‘ofthe fromtier lived on in popular literature and cinema about the cowboys, anchors,
gunfighters, and prospectors ofthe Old West
Tn more recent times, the myth ofthe frontier evolved ato the myth ofthe sel-
‘made person, which has rots stretching back tothe aphorisms of Beajamin Franklin
(1706-1790) andthe essays of Ralph Waldo Emerson (1803-1882), and whit found
Terie ground in the Protestant work ethic. Tis myth made heroes out of suceesstal
indastialists of the 1th century (eg, Came, Rockefeller, Morgan) and provided
‘we tk 150 ea at is an wih penne ened “To Wek of Nations”
eo cone Sagan nb tran, a 10D sgiters oer 100 ages Lan 98 1,16
Pon! Tre Len of sory
cultural support for the unvarished pursuit of wealth by the corporat rides ofthe
1980s, The terms that referred to the players inthe takeover games ofthat “decade of
ced gunslinger white bright, masters ofthe universe—-were not accidental. Not is
the fet that marketing and finance have consistently been more popular im American
business schools han operations management. Te perception has been that in finance
sn marketing, one can do something “big” or “bold by starting daring new ventures or
launching exciting new products, while in operations management one can ony srug-
le to save a few pennies on the cst side—-necesar, perhaps, but not very exiting
‘Attention to detal may bea virtue in Europe o Japan, where resource limits have long
been a fact of life itis decidedly dul in the land ofthe cowboy.
‘A thied cultural force permeating the American identity isan undetying faith inthe
scien method. From the period ofthe Enlightenment, which in Amercatook he form
ofthe popular science of Franklin and then the pragmatic inventions of Whitney, Bell,
Eastman, Edson, and others, Americans have lays emiraced the rational, reductionist,
analytical approach science. The frstuniquely American management system became
known a sclentiie management. The notion of "managing bythe bers” hes deep
roots in our eultrl propensity fr things scent
"The reduetionist metho favored by scientists analyzes systems by breaking them
down into their component pars and studying each one. This was a fundamental enet
of sient management, which worked to improve overall ficiency by decomposing
\workint specific asks and then improving the efficiency of each ask. Today's industrial
cengincer and operations researchers sil use this approach almost exclusively and ave
‘ery much a product of the sienifc management movernest.
‘While reductionism canbe anestemely profitable paradigm for analyzing complex
system —and cenainly Wester science has attained many triumphs viathis approach-—
iCis not the ony valid perspective. Indeed, as has become abvious fom the huge
‘gap between academic research and acl practice in industry, 100 much emphasis on
individual components can lead wo a oss of perspective forthe overall system,
Th contrast to the reductionism of the West ar Easter societies seen to maintain
2 more holistic or systems perspective. In this approach, individual components are
‘owed much more i terms oftheir teractions with her subsystems and in the Fight
‘ofthe overall goals ofthe system, This systems perspective undoubtedly influenced the
{evelopment of just-in-time IT) systems in Japan, as we will discuss more thoroughly
in Chapter 4
‘The dferenceetween the reductionist and holistic perspectives starkly illststed
bythe diferng responses taken by the Americans andthe Japanese to the problem of
‘setups in manufacturing operations. Setup time isthe time requied for changeover of|
4 machine {rom making One product to making another In the American industal
nginceringfopeatons research iterature, for decades, setup times were regarded as
constraint, leading othe development ofall sors of complex matbematial models for
determining “optimal” lot sizes that would balance setup oss apunstinvetory carrying
‘oss. This view made perfect sense from a reduconit perspective, in which the setups
‘were a given forthe subsystem under consideration, In contrat, the Japanese, looking st
‘manufacturing system inthe mare halite sense, recognized that setup times Were not
‘agiven—they could be reduced. Moreover, from a systems perspective, there Was clear
“ale in educing setup times. Clever us of ig, Hates, of-ycl preparations, andthe
Tike, which became known 3 single minute exchange of die, ot SMED (Shingo 1985),
‘enabled some Japanese factories wo realize signfcany shorter setup times than those
this ie te tet at oe ik Wal i ere tems stChaperone in Amerie ”
incomparable American plants. In particular, the Japanese automobile ndusty became
mong the most productive inthe world. These plants became simpler to manage and
more flexible than heir American counterpants
‘Ofcourse, the Japanese system had its weak points as wel, Its convoluted pricing
‘nd isvibuion systems made Japanese electoni devices cheaper in New York than in
‘Tokyo. Competition was tighly regulated by a tational corporate netvork that kept
‘outneweomes and led to bad investments. Stong profits ofthe 1980s were plowed into
‘overvalued stocks and realestate. When the bubble burst inthe 1990s, Japan Found isl
mmred in an extended recession tht precipitated the “Asian crisis” throughout the Pacine
‘Rim. BuCJapanese workers in many industries remain productive, thet investment ate
ishigh, and personal debt is Tow, These sound economic basies make it wery likely that
Sapan wll continue tobe a strong source of competition well int the 2st centr
1.3. The First Industrial Revolution
Prior to the fist industrial revolution, production was small-scale, for limited markets,
and lbor- rather than capital intensive. Work was earied ou under to systems the
‘domestic system and eraft guilds. In the domestic system, material was “put out” by
‘merchants to homes where people performed te necessary operations. For instance, in
‘he textile industry, citferent families spun, bleached, and dyed material, with merchants
paying them ona piecework bass. Inthe ral guilds, work was passed from one shop
to another, For example, lather was tanned by a tanner, passed 10 euriers, then passed
to shocmakes and saddles. The result was separate markets forthe material at each
step ofthe process.
‘The fist indusrial revoluvion bagan in England daring the m-th century in the
‘exile industry. This evolution, which dramatically changed manufacturing practices
‘nd the very conse of hima existence, wis stimulated several innovations that helped
‘mochanize many of the radional manual operations. Amang the more prominent
technological advances were the fying shutle developed by John Kay in 1733, the
spinning Jenny invented by James Hargreaves in 1765 Genny was Mes. Hargreaves), and
‘he wate frame developed by Richard Arkwrightin 1769, By sctaing the substituon
of capital for labor, these innovations generated economies of scale that made mass
provheton in cenalized locations atractive forthe ist ime,
The single mos important innovation ofthe fst industrial revolution, however, was
the team engine, developed by James Watt in 1765 an it nsale by obn Wilkinson
in hisiton works in 1776. In 1781 Watt developed the technology for transforming the
up-and-down motion of the drive beam to rolary motion. This made stam practical as
{poner source fora host of application, inluding factories, ships, tins, and mines,
Steam opened up fr greater freedom of locaton and industrial organization by freeing
‘manufacturer from tei reliance on water power. ILlso provided cheaper power, which
Ted to lower production costs, lower prices, and greaily expanded markets,
Tehas been ssid that Adam Smith and James Watt did moc to change the world
around them than anyone else in their period of history. Smith old us why the modem
factory system, with is division of labor and “invisible had” of eapitalism, was dest=
ble. Watt, with his engines (and the well-organized factory in which he his partner
“Matthew Boulton and their sons bil them), showed us how to do it. Many features of
‘modere life, including widespread employmentin large-scale factories, mass production
of inexpensive goods the rise of big busines, the existence of a profesional managerial
lass, and others, ae direct consequences of thie consbutions.18
13a
Purl The Lesson fry
‘The Industrial Revolution in America
gland hada decided technological edge over America thyoughoutthe 18th century, and
proteced her competive advantage by prohibiting export of models, plans, or people
that could reveal th technologies upon Which her industrial strength was based. It as
rnotanll th 1790 that technologically advanced texte ill appeared in America—and
That was the result of an early cas of industrial espionage!
Boorstin(1965,27)repocs that Americans made numerous attempts (0 invent
machinery like that in we in England during te later years of the 18h century, go
ing s0farastoorpanze sate Loerie to aise prize money fr enticing inventors. When
these effort failed repeatedly, Americans Wed wo impor of copy Baglish machines.
“Tench Cone, a Philadelphian, managed to get se of brass models made of Arkwright’
‘machinery: Dut British customs officer discovered thm onthe dock and filed hs t-
tempt. America filly succeeded in its effons when Samuel Slater (1768-1835}—who
‘nal boen apprentied a the age of 14 to Jedediah Stu, the parner of Richerd Aske
‘wright (1732-1792)— disguised himself as a farmer and lft England secretly, without
even telling his mother, 0 avoid the English law prohibiting departure of anyone with
‘echnical knowledge. Using the promise of a parinership, Moses Brown (Tor whom
Brown University was named), who oxned a small textile operation in Rhode Island
‘with his son-in-law Wiliam Ally, enced Slater wo share his Megalytansported th
nical knowledge. With Brown and Almy's capital and Slates phenomenal memory.
‘hey built a coston-spinnin, frame and in 1793 established the Rest oder texte mull
fn America at Payaucke, Rhode Island
‘The Rhode Island sytem, as the management system used by the Almy, Brown,
nd Slater prinership became knowa, closely resembled the Brith system oa which
‘twas founded, Focusing only on spinning fine yarn, Sater and his associates relied
line on vertical intgration and much on direct personal supervision oftheir operation.
However by the 1820, the American textile industry would acquiea disney ferent
character from thatthe English by consolidating many previously dispar operations
lnder a single roof, This was cataly2ed by two Factors,
Fist, America, unlike England, had no stong tradition of eral guilds. tn England,
sisinc stages of production (3, spinning, weaving, dyin, printing, a cotton texte
‘manufacture vere cased out by different artisans who regarded themselves as engaged
in distinct occupations. Specialize traders dealt in yarn woven goods, and dyestl
‘Trese groups ll had vested fteests in not cenralizing or simplifying production. In
contrast, Amercarelied primarily on the domestic system fr extile production through-
‘outs colonial period. Americans of this time ether span and wove for themselves
purchased imported woolens and cotons. Even in the later half ofthe 18th century, &
large proportion of American manufacutng was cxried out by vilag atisans without
jul afliation. As ares, dere were no oreanized constituencies to block the move
toward integration ofthe manufacturing process,
‘Second, Amerie, unlike England, sil ad large untapped sources of water power
in the late 18th and early 19tn centuries. Thus, the steam engine didnot replace war
power in America on @ widespread basis wnt che Civil War With large sources of
‘rater power, twas desirable to centralize manufactring operations. Ths is precisely
what Francs Cabot Lowell (1775-1817) did Mer smgaling plans for a power oor
tof Britain (Chandler 1977, 58), he and his associates built the famous ction textile
factories at Waltham and Lowel, Massachusets, in 1814 and 1821. By using single
source of water power to drive al the steps necessary to manufacture coon clot, they
established an early example fa moder integrated factory system. Ironically, because
steam facilitated power generation in smaller units, it eri iniroduction in England(taper Moc mericn »
served 1 kep the production process smaller snd more fragmented in England tan in
‘waterline America.
The result was that Americans, faced with afundamenaly diferent environment
than tat ofthe echnologieally and economically superior British firms, responded by
innovating. These steps toward vertical integration inthe carly-I9-cenury textile
industry were harbingers of a powerful wend that would ulimately make America the
Tand of big business, Te seeds ofthe enormous integrated mass production facilities
‘hat would become the nom inthe 20th century were planted eaty in our history.
1.32. The American System of Manufacturing
‘erica integration was the first step ina distinctively American style of manefactring,
‘Te second and more fundamental step was the prodocton a interchangeable part in
‘he manufacture of complex multipart products. By the mid-19th century it was clear
that the Americans were evolving an entirely new approach to manufacturing. The
1851 Ciystal Palace Exhibition in London saw the ist axe of the tem American system
of manufacturing to describe the display of American products. such a the locks of
Allred Hobbs, the repeating pista of Sambel Cot, and the mechanical reaper of Cyrus
[MComick, ll produced using the method of interchangeable part.
“The concept of interchangeable pats dd not originate in America, The Arsenal of
Venice was using some standard pars in the manufacture of warships as erly 28 1436,
French gunsmith Honore LeBlanc had shown Thomas Jefferson musket components
‘manufactured using interchangeable parts in 1785; but the French had abandoned his
‘pproachin favorofwaitioal raft methods (Mumford 1934, Singer 1958). Iflltotwo
[New Englanders, El Whitney (1765-1825) and Simeon North, to prove the feasibility of
interchangeable parts asa sound industrial practice. A Jefferson's urging, Whitney was
amtacted 0 pred 10,000 muskets For the American government in 1801. Although
took him util 1809 co deliver th last musket, and he made ony $200 onthe ob, he
established beyond dispute the workability of wht he called his “Uniformity System.”
Nort, a seythe manufacturer, confirmed the practicality ofthe concept and devised new
methods for implementing it, through a series of contacts between 1799 and 1813 to
produce pistols with interchangeable parts forthe War Department. The inspiration of
Jeerson and the ideas of Whitey and North were realized ona large scale forthe fst
time athe Springfield Armory between 1815 and 1825, under the dretion of Colonel
Roswell Lee
rior (othe innovation of interchangeable pars, the making of a complex machine
vas caied out in its entirety by an anisan, who fabricated and fied each required
Piece. Under Whitney's uniformity system, the individual parts were mass-produced to
tolerances tight enough to enable their use in any finshed product. The division of labor
called forby Adum Smith could now be earied out to an extent never before achievable,
‘with individual workers producing single parts rather than completed products. The
highly skilled artisan was no longer necessry
tis dificult o overstate the importance ofthe idea of interchangeable parts, which
Boorse (1968) calls “the greatest skill-saving imovaton in human isto.” Imagine
proding personal computers under the skilled atsan sytem! The artisan would fst
have ta fabricate silicon wafer and then tar into the need chips. Then he printed-
‘iret boards would have to be produced, not to mention all the components that g0
Imo them. The disk drives, monte, power suppl. and so forth—all would have to be
fabricated, Finally ll the components would be assembled in a handmade plas ease
Even ifsuch feat coud be achieved, personal computers would cost millions of dollars» Pont The Lense sory
nd would hardly be “persona.” Without exaggeration, our modom way of ie deponds
‘and evlved fram the imovation of interchangeable pars. Undobiedly, the Whitney
nd North contracts were among the most productive uses of federal funds to stimulate
technologial development inl of American history
‘The American system of manufictring, emphasizing mass production trough
use of vertical integration and interchangeable prs, stated two important tends that
impacted the nature of manufacturing managemertin this country to the present.
Fis, the concept of interchangeable pars greatly reduced the need for specialized
skis onthe prt of workers. Whitney stated his aim as to “subsite comect and effec
tive operations of machinery for tht skill ofthe artist which is acquired only by long
practice and experience, species of skill whichis nt postessed inthis county To any
considerable extent” (Boorstein 196, 33). Under the American system, workers without
Specialized skills could make complex products. An immediate result was adiference
in worker wages between England and America. Inthe 1820s, unskilled laborers wages
in America were one-hiedo one-half higher than those in England, while highly-skilled
workers in America were only slightly better paid than in England, Cleary, America
placed ower premiumon specialized sil than other counties roma very early point
inher history. Worker, like pans, wore interchangeable, This early rise of the und
{ented worker contibuted othe rocky history of labor elatons in Americ. Italo
‘paved the way oth sharp distinction bexwen pinning (by management and execution
{by workers) under the principles of scenitic management in the erly 20th centr.
Second, by enbedding specialization in machinery instead of people the American
system placed a greater premium on general intelligence than on specialized taining.
In England, unskilled meant unspociaized, but the American system broke down the
4isinction between skilled and unsileg. Moreover, machinery, techniques, and prod-
vets were constantly changing, so that open-mindedness and vosality became more
important than manval dexenity or ask specific knowledge. A liberal education was
useful inthe New World ina way that it had never een inthe Old Wold, where an
‘education was primal # mark of refinement. ‘This tend Would greatly infence the
‘American sytem of education, Italso very likely prepared the way fr the rise ofthe
rofessionl manager, who is assumed ale to manage any operstion without dete
Knowledge ofits speciis
1.4. The Second Industrial Revolution
In spite ofthe nowble advances in she textile industry by Slater i the 1790s and the
practical demonstration ofthe uniformity system by Whitney, Nr nd Leen the early
1800s, most industry inpre-1840 America was small, faily-owne, nd Leehnoogiclly
primitive. Before the 1830, coal was not widely available, so most industry relied on
‘water power Seasonal variations in the power suppl, duct drought oie, plus the ck
‘of reliable all-weather transportation network mae fulltime, year-round prodction
impractical for many manufacrers. Workers were eerited seasonally fom te local
farm population, nd goods were sold locally ortrough he aditional merchant network
‘stublshed to sell British gods in America, The class of permanent industrial workers
‘was small, and the clas of industrial managers almost nonexistent. Prior to 1840, here
were almost no manufacturing enterprises sophisticated enough to require anything more
‘han wadiionl methods of direct factory management by the oer,
[Before the Civil War, large factories were the exception rater than the rule. In
1832, Secretary ofthe Treasury Louis McLane conducted a survey of manufaetaring in(veer Mancini Amerie 2
10 states and found only 36 enterprises with 250 or more workers, of which 31 were
textile factories. The vast majority of enterprises had assts of only a few thousand
dallas, had fewer than a dozen employees, and relied on watee power (Chandler 1977,
60-61), The Springfield Armory. oftenctedasthe most odemplant ofits time —itused
interchangeable ars, division of labor, cost sccounting techniques, uniform standards,
inspectionvconto procedures, and advanced metalworking methods—raely had more
‘han 250 employees.
"The spread ofthe factory system was limited by the dependence on water power unt
‘he opening of te anthracite coalfield in easter Pennsylvania inthe 1830s. From 1840,
anthracite fueled bls farnaces began providing an inexpensive supply of pg ton forthe
fis time, The availability of energy and raw material prompted a variety of industries
(eg. makers of watches, clocks, safes, locks, pistols) o build large factories using the
‘method of interchangeable pars, Inthe Ite 1840s, newly invented technologies (eg,
sewing machines end reapers) also began production using the interchangeable-parts
method.
However even with the availability of coal, large-scale production facilites dd not
immediately arse, The moder integrated industrial enterprise was nol the consequence
ofthe technological and energy innovations ofthe first ndustal revolution, The mass
production characteristic of large-scale manufacturing required coordination of a mass
fisribsion system to facilitate te Now of materials and goods trough the economy.
Thus, the second industrial evolution was catalyzed by innovations in transportation
‘nd communication—rairoa, steamship, and telegraph—that occurred between 1850
‘nd 1880. Breakthroughs in distribution technology’ i ten prompted a revolution in
‘mass production technology in the 1880s and 180s, including the Bonsack machine for
gates, the “automatc-line” canning process for foods, practical implementation of
the Bessemer tel process and electrolytic aluminum refining, and many others. During
this ime, America visibly led the way in mass production and distribution innovations
and, a a elt, by World War Thad more large-scale business enterprises than the rest
of te world combined
14.1 The Role of the Railroads
Railroads were the spark that ignite the second industrial revaution for tree reasons:
1. They were America’s fistbigbusines, and hence heist place where large-scale
‘management hierarchies and modem accounting practioes Were necded
2. Thei construction (and tat ofthe telegraph system a the same time) created &
large marke for mass-produced products, sucha ron rails, wheels, and spikes, aswell
asbasic commodities sci as wood, glass, upholstery, and copper wire.
'3, They connected the country, providing relish all-weather transportation for
factory goods and creating mass markets for products
Colonel John Stovens received the first riroad charter in Americ from the New
Jersey legislature in 1815 but, because of funding problems, didnot build the 23-ile
Jong Camden and Amboy Railroad untt 1830. Tn 1850 there were 9,000 miles of track
extending as far as Obi (Stover 1961, 9). By 1865 there were 35085 miles of railroad
sn the United States, only 3,272 of which wore west ofthe Mississippi. By 1890, the
total had reached 199,876 miles, 72,473 of which were wes of the Mississippi. Unlike
{nthe Old World and in the eastern United States, where railroads connected established
‘population centers, westem railroads were generally bail in sparsely populated areas,
‘vith lines running from "Nowhere-n-Particula to Nowhere-at- Al n the anticipation
of development.1A2 Mass Retailers
Pol The Leona iry
‘The capital required to build aratoad was far greterthan tat required to build atx
lle millormtalwrkingenterpise. A single individu or small groupof associates ws
‘are able to ownaraload. Moreover, because the complexity and disibued nature
ofisoperatons,themny stockholders or that representatives couldnot dicely manage
‘ralioad. For the fist time, anew clas of saliried employees—midale managen—
‘emerged in American business. Ou of necosity the alfoads became the birthplace of
‘he st administrative hierarchies, n which managers managed other managers.
"Apioncer of methods for managing the newly emerging strctues was Daniel Craig
‘MeCallom (1815-1878). Working for the New York and Fsie Railroad Company in the
1880s, he develope principles of management and formal organization charo convey
lines of authority, communication, and division of lor (Chandler 1977, 101). Henry
‘Varnum Poor, elitr ofthe American Railroad Journal, widely puricized McCallum’
‘workin his writings and sold lithographs of his organization cart for each, Although
the Brie line was taken over by financiers with lite concen for efficiency (i. the
famous Jay Gould andhis associates), Poor's publicity efforts ensured that MeCallam's
‘ideas had « major impact on railroad management in America
‘Because of their complexity and relisnce ona hierarchy of managers, railroads
required lage amounts of data and new types of analysis. In response to this need,
innovators ike J. Edgar Thorson of the Pennsylvania Railtoad and Albert Fink of
‘he Louisville & Nashville invented many ofthe basi techniques of moder accounting
during the 1850s and 1860s. Specific contbutions included ntoduction of standardized
Faas, the rato between alas operating revenues and its expenditures called
"he operating ratio) capital accounting procedures (eg, renewal accounting), ad unit
‘cost measures (eg, cst pet toni). Again, Henty Varnum Poor publicize the new
accounting techniques and they tapidly became standard industry practice.
Tnaddition to boing the fs bis businesses, the eaitoads, slong with the telegraph,
‘paved the way for future big businesses by creating a mass distribution network and
{hersby making mass markets possible. As the wansporution and communication sy5-
tems improved, commodity dealers, purchasing agricaltaral prot from fimers and
selling to processors and wholesalers, began 10 appear in the 1850s and 18608. By
‘the 1870s and 1880s, mas euler, such as department sores and mail-odse houses,
Tollowed suit
‘The phenomenal growth of these mass reales provided need for Further advances
in the management of operations. For example, Sears and Roebuck’ sales grew from
$138,000 n 1891 to $37.789,000 in 1905 (Chander 1977, 281). Oso Doering developed
‘syslem fr handling the huge volome of orders at Sears in the early years of the 20
‘entry, system which used machinery to convey paperwork and transport its ia the
‘warehouse. Bu the key to his process was a complex and ig scheduling sytem that
tive departments a 15-minute window in which to deliver ems fra particular one
Departments that failed to mect the schedule were fined SO cents per item. Legend
has it that Heory Ford visited and studied this state-of-the-art mail-order fcity before
biking his first plant (Drocker 1954, 30),
"The mass distribution systems ofthe relies and mail-order houses als produced
important contributions to the development of accounting practices. Because oftheir
high volumes and low margins, these eatxpises had to be exiremely cost-eonscions,
‘Analogous to the use of operating ratios bythe railroads, relailers used gross margins
(sales receipts less cost of goods sold and operating expenses). But since retailers, keCaper Momeni Aeron 2
the miroads, were single-ativity firms, they developed speciic meses of process
efficiency unique to their typeof business. Whereas the alroads concentrated on cost
peston-mile, th retailers focused on inventory tums or “stocktur” the ratio of annual
sles to average on-hand inventory). Marshall Feld was trcking inventor tums early
1351870 Johnson and Kaplan 1987 41), and mainained an average of between five and
Six tums during the 18705 and 1880s (Chandler 1977, 223), numbers that qual or better
the performance of some retail operations today
Teisimporant to understand the difference between the environmeatin which Amer-
‘can ealersurished andthe environment prevalent in the Old Worl. n Europe and
Japan, goods were sod to populations in esablished centers wit song word-of-mouth
{ontacts. Under such conditions, advertising was largely a luxury. Americans, om the
‘other hand, marketed their goods wo sparse and Huctating population seatered across
‘vast continent. Advertsing was the life Blood offi lke Sears and Rocbuck. Very
early on, marketing was more important in the New Word than in the Ol2. Later on,
th ol of marketing in manufacturing would be further reinforced when makers of new
technologies (Sewing machines, typewriters, agricultural equipment) found they could
‘not count on wholesalers or ater intermediaries to provide the specialized services
necessary o sll ther products, and formed their own sales organizations
1.4.3 Andrew Carnegie and Seale
Following the lea of the railroads, other industries began the tend toward big business
‘hough horizontal and vrical integration. In horizontal integration, frm bought up
competitors in the same lin of business (sel il, etc). In vertical integration, fms
‘ubsimed their sources of aw material and users of the product. For instance in the steel
industry, veicel integration ook place when teste! mil owners purchased mining and
fore production facilities on the upsteam end and rolling mils and fabrication facilis
‘on the downstream end
In many respects, modern factory management fist appeared in the metal making
and working industries. Prior wo the 1850s, the American iron and ste! indastry was
fragmented into separate companies that performed the smelting, rolling, forging. and
{abyication operations. In the 1850s and 1860s, in response othe tremendous growth of
sskoads, several lrg integrated rail mils appeared in which lst famaces and shaping
ills were contained in single works. Nevertheless, in 1868, America was ila minor
playin tee, producing only 8,500 tons compared with Britain's production of 110,000
In 1872, Andrew Camepie (183S-1919) turned his hand to the see industry.
(Camepie ha worked for J. ger Thompson on the Pennsylvania Railroad, rising from
telegraph operator to division superintendent, and had sound appreciation forte ac
counting and management methods of the rikoad industry. He combined the now
Bessemer process for making scl with the management methods of MeCallum and
Thompson, and he brought the industry to previously unimagined levels of integration
and efficiency. Carnegie expressed his expect for his railroad mentors by naming his
first imegrated sel operation the Edgar Thompson Works. The goa of the ET. Works
was “a lange and regular outpat” accomplished through the use ofthe largest and most
technologically advanced bltst famaces inthe world, More importantly, the ET. Works
took fal advantage of integration by maintaining » cmtinuogs work Raw-—it was the
first steel mill whose layout was dictated by material flow, By elenessly exploiting his
Scale advantages and increasing velocity of throughput, Carnegie quickly Became the
‘most ffcient tel producer the word4 Prat TheLessons fio,
Carnegie further increased the sale of his operations by integrating vertically into
{non and coal mines and eter steel-elsted operations to improve flow even more. The
cifect was dramatic. By 1879, American tel production nearly equaled that of Brits.
‘And by 1902, Amerie produced 9,138,000 tos, compared with ,826,00 for Britain.
CCamegic also put the cost accounting skills acquired fom his railroad experince
to good use. A sickler for accurate costing —one of hs favorite dictums was, "Watch
the cost and the profs wil take care of thomselves"-—be insted a stictsecounting
system. By doggy focusing on unit cost, he became the low-cost producer of see
and ws able to undercut competitors who had a less peccse grasp oftheir cos. He
‘sed this information to his advantage, using pices along with his competition during
periods of prosperity and relenesly cutng ries during recessions.
In addition wo grophically lusating the Benefits fom sale economies and high
throughput, Caregie’s was a classic story of an entrepreneur wh made use of minute