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Sharing Economy

The "sharing economy" business model or sharing economy is in the spotlight because
demand-based applications apply it and cause chaos. If interpreted in full, the sharing economy is
a sharing economy. However, the term "sharing" can in fact be solved misunderstanding. Such is
the opinion of Rhenald Kasali, Professor of Management in the Faculty of Economics,
University of Indonesia.

The term sharing can be interpreted generally as social sharing activities. Share stories,
experiences, and so on, which in no way empower the community. While the term sharing
economy here, according to him, naturally covers the economic sphere. "Sharing economy is the
attitude of participation in economic activities that create value, independence and prosperity,"

According to him, the participation of the players involved in the ecosystem shared their
respective roles. While idle, or assets that are unemployed are more empowered. "All of them
carry out their respective roles, so later there will be a name for the results. So sharing here is, for
the role and for the results. In addition to welfare, efficiency is also created," he continued. Also
stressed, the sharing economic model like this has actually emerged a long time ago. The
difference is that now technology is developing so rapidly that an application, website or
marketplace platform emerges as an intermediary for mutual use of assets and sharing profits
quickly.

The shared economic business model is very different from the conglomerate model in
which its main assets may actually be owned by third parties. Analogy, a landowner sees a
farmer going through his land. In a sharing economy, landowners do not prohibit or close roads,
but rather offer farmers to work together and share profits. "He then told the farmer, he did not
understand the matter of planting, seeds, and plants. So he told the farmers to take care of their
crops so that later they could share the results," It is just a simple example of applying shared
roles and results. In the digital age, the current economic model of sharing a lot is packaged in
the form of applications and developed by young children.
 He gave an example of the Grab Car service. There are teams that develop technology in
the form of software (applications) and then instead of hiring drivers and having to pay them,
they choose to collaborate with individuals who can drive and need jobs. The team behind Grab
Car racked their brains, instead of buying land to build expensive bases , they collaborated with
individuals and car rental companies. From here Grab Car also avoids taking care of expensive
yellow license plates, which can be Rp1.5 million per car per year.

Then, all income remains divided. "This is what makes the price given to consumers
cheap. They work quickly because of the way to the roles and for the results,". Not only on the
transportation side, this sharing economy can actually be applied in various business sectors as
long as many consumers have problems with products or services to meet their needs. Sharing
economics has the advantage of the wide availability of third parties that makes it easy to meet
the needs of consumers, Business Development Ide source, a venture capital company in
Indonesia.

This system is also considered to create a lot of jobs and small entrepreneurs who have
access to consumers and opportunities to develop more in accordance with hard work and
quality. Like Gojek, it has employed around 200,000 motorcycle taxi drivers throughout
Indonesia at the end of 2015, of which around 100,000 of that number are in Jakarta.