Essential

Digital Marketing
Strategies for
Law Firms
 Lawyers and law firms need to compete with their counterparts and prove their
mettle amidst intense competition.

Law firms should focus on building brand reputation through their marketing
strategies.

Effective marketing strategies draw clients to your law firm and convert them
into regular loyal customers. Attorneys till late had not realized the importance
of online digital marketing because they thought that customers could only be
tapped via mouth publicity.

Some essential digital marketing Strategies for Law Firms are:

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 CHAPTER 1
Strong website

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A website is the primary entry point for clients for all kinds of businesses. Strong content and services offered are the key
elements that can either ignite or put off a client’s interest in your law firm.

Remember that your current and potential clients appreciate your work only when your website is an exact reflection of your
work. Your clients will be automatically drawn towards your work if other valuable content is also included on your page. Free
online information, a question, and answer posting forum on your business page provide them with an opportunity to satisfy
their queries.

Once a visitor visits your site, it is your job to make him stay by arousing his interest. There are many reasons for which po-
tential clients may leave your website:

• Long load times: Sites that take a long time to load, irritate your clients, and he may quit the site even before you can
cast the first impression.

• Poorly navigable site: Your potential clients should be able to locate relevant information on your site with ease. Else, they
are bound to quit your site.

• Poorly designed website: Websites should be designed and optimized for use on all kinds of devices. The design of your
business website should complement your business.

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 CHAPTER 2
Make use of SEO

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Search Engine Optimization tools improve the efficiency of your website and help you maximize profits. Your potential clients
will perform searches on a search engine to learn about their legal issues and look for a lawyer who has positive reviews
and a high rating amongst lawyers. Here comes the role of SEO.

You should follow the following SEO practices:

Make use of local keywords

Local clients can be very easily tapped by making use of local keywords. Local keywords are the words that clients in your
area are using to perform searches. You will have better visibility and a greater number of clients on your list.

Assign your website a category

Law firms offer many different kinds of services. So, categorizing the pages makes navigation for the client easy. They can
save on time and effort by quickly arriving at the relevant page.

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 CHAPTER 3
Make use of social media

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Social media is the most effective platform to establish long-lasting links with existing as well as potential customers.
Almost everyone uses some or the other social media platform to which they are connected all the time through their
mobile phones.

You can set up your account on one of the media and send direct messages to your clients.

Social media allows your followers to communicate in a very amiable environment. Your firm will always have a mention in
their updates and discussions. They may even help you generate a greater number of leads.

Building relations on social media is a gradual process. Your followers start connecting with you after continued and
repeated sessions of healthy and constructive interaction.

The other benefit that social media offers is that it provides you with an audience that you could never have reached
through other channels of marketing.

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 CHAPTER 4
Create strong content for
marketing your services

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A visitor visits your website in search of something unique and powerful. Competition is fierce and cut-throat. The client
wants the best of services for himself. Only great content will make him stay and convert. Else, he will quit in search of some
other lawyer.

It is often incorrectly interpreted by law firms that visitors are drawn towards compelling content. Instead, the truth is that
actually, it is the content that brings potential customers to a site. Websites that have great valuable content enjoy a better
search engine ranking.

Blogs that contain photos, news related to your business, and multimedia content leaves a good impression on the client.
Customers rely on businesses that post current issues because they feel you are not a dreamer-head and are more
updated about events around you.

Your content strategy should take care of the following:

• Incorporate multiple content platforms and channels like news, blogs, multimedia content, and the like.

• Content should be continually updated and relevant to clients.

• Content should not keep boasting about your law firm only.

• Use correct and accurate analytics.

• Your content should complement your business goals.

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 Simple Intelligent Systems is a full service marketing agency specializing in web
design and development, local and organic SEO, content marketing, and paid
search marketing.

If your website is not generating leads or if you have further questions please reach
out to us for a free consultation. To book your slot please email us at:
info@simpleintelligentsystems.com

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