Grade – 9 – Business Studies

Home Work – Market Research

1. What is Market Research?

2. What is Primary Research?

3. What is Secondary Research?

Match the types of primary research with the description and write in their main advantages and
disadvantages using the information below

Personal Interviews Telephone Interviews Postal Surveys Focus Groups

This is a method This is a method Information can This is method

of conducting a that uses small be collected by that use
survey that group discussions researchers questionnaires
involves calling to learn about a conducting face- sent to
participants on topic. Group sizes to-face interviews respondents
the telephone and will vary but through the mail.
asking them normally in the The respondent
questions from a region of eight completes and
prepared respondents are returns it. Often
questionnaire selected to sit in in return for some
on the discussion gift or payment