Socializing on the net.

1) Look at the different logos and discuss what they represent.

Social Networks

Are the names MySpace, Facebook, Orkut, etc. familiar to you? They probably are because they are some of the
most popular sites on the internet today. These sites are all called 'social networking' sites because they help
people meet and discuss things online. Each of these social networking sites has its own strengths: MySpace is
especially popular among teenagers, Facebook is popular with college age people, Orkut is especially loved in
Brazil, and CyWorld is the site to visit in South Korea. The common characteristic between all of these social
networks is that they provide a place for people to interact, rather than a place to go to read or listen to 'content'.

Web 2.0

Social networks are considered to be web 2.0. What does this mean? To understand this, it's important to
understand what the original web did (often called web 1.0). Back in the nineties, the internet - or web - was a
place to go to read articles, listen to music, get information, etc. Most people didn't contribute to the sites. They
just 'browsed' the sites and took advantage of the information or resources provided. Of course, some people did
create their own sites. However, creating a site was difficult. You needed to know basic HTML coding (the original
language the internet uses to 'code' pages). It certainly wasn't something most people wanted to do as it could
take hours to get a basic page just right. Things began to get easier when blogs (from web log) were introduced.
With blogs, many more people began writing 'posts', as well as commenting on other people's blogs.

MySpace Surprises Everybody

In 2003 a site named MySpace took the internet by storm. It was trying to mimic the most popular features of
Friendster, the first social networking site. It quickly became popular among young users and the rest was history.
Soon everyone was trying to develop a social networking site. The sites didn't provide 'content' to people, they
helped people create, communicate and share what they loved including music, images and videos. They key to
the success of these sites is that they provide a platform on which users create the content. This is very different
from the beginning of the internet which focused on providing 'content' for people to enjoy.

Key to Success

Relying on users to create content is the key to the success of web 2.0 companies. Besides the social networking
sites discussed here, other huge success stories include: Wikipedia, Digg.com and the latest success - Twitter. All
of these companies rely on the desire of users to communicate with each other, thereby creating the 'content' that
others want to consume.

2) Read the text and find ideas to describe each phrase.

Social Networking Sites (use-strenghts- examples and target audience-key to sucess)

Web 1.0 (origin-use)

Blog (origin of name – use)

3) Read the text and write T (true) or F (false)

The first social network was Facebook.

In the 90s, the web was a place to read things and obtain information.

In the web 1.0, creating you site was difficult.

When Blogs were introduced, creating your site was very easy.

The origin of Blog was Web Log.

4) Listen to the text about Facebook complete the sentences using the words below ( mp3
www.businessenglishstudy.com )

WAS WAS 2004 DESIGNED HAD CREATE

Facebook was launched in ___________

The creator __________ Mark Zuckerberg, a student at Hardvard University

People who use facebook __________ a personal profile, add friends and exchange messages.

Zuckerberg __________the network for Hardvard Students only.

In 2006, Facebook _________ open to anybody over the age of 12

By July 2010, Facebook ____________ more than 500 million active users around the world.

5) Choose the correct answer to each question.

 What is the company business model?

Profits is secondary Profit is first Profit is not important.

 Where do revenues come from?

They come from users They come from Mark They come from advertising

 Who is Facebook exclusive partner for advertising?

Apple Microsof Nokia Google Ericsson

 How much money do they pay to Facebook each year?

50 million 60 million 100 million

GRAMMAR TIME!!!!!
Simple Past - Use

The Simple Past is used to talk about actions or situations in the past. It is also called Past Simple.

The Verb To Be

The verb be takes on different forms in the present and past.

Present Contraction Past

am 'm was
I
is 's was
He
is 's was
She
is 's was
It
are 're were
You
are 're were
They
are 're were
we
The verb be indicates existence, temporary condition or permanent status.
It is really hot today.
Grady's not here right now.
Greg and Tim are engineers.
Trudy was sick yesterday.
Hawaii is in the Pacific Ocean.

Have a look at the following examples:

1) action finished in the past (single or repeated)

I visited Berlin last week.

Andrew watched TV yesterday.

2) series of completed actions in the past

First I got up, then I had breakfast.

3) together with the Past Progressive/Continuous - The Simple Past interrupted an action which was
in progress in the past.

They were playing cards when the telephone rang.

Signal words

yesterday, last week, a month ago, in 2002

Form

- with regular verbs: infinitive + -ed

- with irregular verbs: 2nd column of the table of the irregular verbs
Examples

Affirmative sentences:

regular verbs irregular verbs

I played football. I went to the cinema.

We visited Alaska last year. We were in Rome yesterday.

Negative sentences:

You must not negate a full verb in English. Always use the auxiliary did (Simple Past of to do) for negations.

I played football.

I didn't play football.

He didn't play football.

Questions:

Use the auxiliary did (Simple Past of to do).

Did you play football?