INTRODUCTION

&
MEANING OF
CONSUMER
AWARENESS
WHO IS CONSUMER?
CONSUMER RIGHT’S
Right to safety.
Right to information.
Right to choose.
Right to heard.
Right to redressed .
Right to consumer education.
Right to healthy environment .
Right to basic needs.
RESPONSIBILITIES OF
CONSUMER

Before buying
While buying
After buying
CONSUMER MOVEMENT
NEEDS OF CONSUMERISM AND
CONSUMER MOVEMENT
 Providing consumer education.
 Providing consumer protection.

 Building pressure on government .

 Arranging consumer protection

programmes.
 Organising public opinion.

 Providing guidance to consumer.

 Fight against marketing system

 Consumer awarenss
NEED OF STRONG CONSUMERISM IN
INDIA
Exploitation of consumer
Poverty & illiteracy among
consumer
Ineffective consumer laws
Information gap
Absence of quality consciousness
P OINTS FOR
CONSUMER
ATTENTION
PURCHASING UNDER PUBLIC
DISTRIBUTION SYSTEM
PURCHASE OF COSMETICS
PURCHASE OF DRUGS
PURCHASE OF CLOTHS
 Hall
mark
PURCHASE OF GOLD
MISLEADING ADVERTISEMENT
An anti-ageing cream advert
has been banned for
misleading consumers.

Watchdogs criticized “Nivea

Visage” for suggesting the
cream could deliver permanent
benefits.

(http://www.dailymail.co.uk/news/artic
le-1209038/Anti-ageing-cream-
advert-banned-misleading-
claims.html#ixzz1X59njg73)
PURCHASE OF FOOD PRODUCT
o THE NATIONAL CO-
OPERATIVE CONSUMER
FEDERATION OF INDIA LIMITED
(NCCF)
o CONSUMER GUIDANCE SOCIETY
OF INDIA (CGSI)
o BUREAW OF INDIAN
STANDARD (BIS)
o MUMBAI GRAHAK
PANCHAYAT