Course Instructor: Mr.

Deepak Pandey
Academic Task No.: CA3 Academic Task Title: International Environment and Management
Date of Allotment: 18/08/2019 Date of submission: 30/09/2019
Student’s Roll no: Q1953A06 Student’s Reg. No: 11906130
Evaluation Parameters: 1) Cover page 2) Introduction 3) Competition analysis 4) Expansion Plan 5) PESTLE
Environment, 1 News on PESTLE 6) Link to course/ References
Learning Outcomes: overview of the unique problems faced by firms engaging in international activities;
the importance of understanding the foreign economic, social, political, cultural, and legal environment; the
mechanics of importing and exporting; joint venture, franchising, and subsidiaries, international dimensions
of management, marketing and accounting, and international financial management.
Declaration:
I declare that this Assignment is my individual work. I have not copied it from any other student’s work or
from any other source except where due acknowledgement is made explicitly in the text, nor has any part been
written for me by any other person.

Student’s Sign/Name: Prateek Sehgal

Evaluator’s comments (For Instructor’s use only)

Evaluator’s Signature and Date:
General Observations Suggestions for Improvement Best part of assignment

Marks Obtained: _______________ Max. Marks: ______________

 INTRODUCTION

PEUGEOT is a French automotive manufacturer, a part of Groupe protein the close corporation that preceded
this Peugeot company was supported in 1810 beneath Napoleon's Empire and made occasional mills and
bicycles. On twenty Gregorian calendar month 1858, Emile Peugeot applied for the lion trademark. The
Peugeot company and family area unit originally from Sochaux, France. Peugeot retains an outsized works
and Peugeot deposit there. In February 2014, the shareholders agreed to a recapitalization plan for Groupe P ,
in which Dongfeng Motors and the French government each bought a 14% stake in the company. Peugeot has
received many international awards for its vehicles, together with 5 European automobiles of the Year awards.
The Peugeot family of Valentigney, Montbéliard, French region, France, began within the business within the
nineteenth century. In 1842, they side production of occasional, pepper, and lt grinders. Peugeot was an early
pioneer in motor racing, with Albert Lemaître winning the world's first motor race, the Paris–Rouen, in a 3 hp
Peugeot The first Peugeot automobile, a three-wheeled, steam-powered car designed by Léon Serpollet, was
produced in 1889; only four examples were made Steam power was heavy and bulky and required lengthy
warmup times.

 FINANCIAL STABILITY
 HISTORY

Peugeot was supported in 1810 once the Peugeot family began business. They started to produce coffee,
pepper, and lt grinders. Peugeot bicycles really continuing to be engineered till quite recently. Peugeot was
convinced of the profitability of going into the automotive industry. The first Peugeot automobile, a three-
wheeled steam powered car was produced in 1889 and only four were made. In 1890, steam was abandoned
as it was heavy and bulky, and instead a four-wheeled car with a petrol-fuelled combustion engine was
produced. It was engineered by Panhard below an industrialist license. Peugeot became the first car
manufacturer to fit rubber tyres to a patrol car. Peugeot were conjointly Associate in Nursing early pioneer in
motor athletics. Albert Lemaitre won the Paris-Rouen race in a 3 horsepower Peugeot. Three Peugeots were
also entered in the Paris-Bordeaux-Paris race, which also marked the debut of Michelin pneumatic tyres in
racing.

 COMPETITORS

Parameters Peugeot Honda Toyota

Total Assets €61.952 billion ¥1.05 trillion ¥51,936,949 million

Total Equity €19.594 billion ¥8.23 trillion ¥20,067,137 million

Net Income €3.295 billion ¥1.05 trillion ¥1,985,587 million

Annual revenue €4.400 billion ¥833.5 billion ¥2,467,545 million

Employees 184,107 215,638 370,870

SA’s recurring operating income jumped 43 percent to 5.69 billion euros ($6.46 billion), giving a 7.7 percent
profit margin, helped by its acquisition of Opel-Vauxhall. Sales advanced 19 pct. to 74.03 billion. The
financial performance “demonstrates the ability of our group to deliver a profitable and recurring growth”,
said Chief Executive Carlos Tavares. Strong sales of its latest Peugeot SUVs have helped PSA to build on a
steady recovery from near-bankruptcy in 2013-14. Tavares is applying the same discipline at the Opel division
acquired from General Motors GM. N in 2017.The Paris-based group said its 4.5 percent average margin goal
for the 2019-2021 period would henceforth include the less profitable Opel-Vauxhall division, effectively
raising the benchmark.

Peugeot increasing competition in both domestic and international markets. The Principal Competitors
are HONDA and TOYOTA. As well as Peugeot net income of P.Y 2018-2019 i.e. €3.295 billion is more
as compare to its competitors
 EXPANSION AND FUTURE PLAN

Peugeot cluster (formerly called Antigen |protein Peugeot-Citroën) has elaborate a formidable five-year
product arrange known as Push to Pass, created to expand its presence outside of Europe — and to spice up
its profit margins.
The group’s unprecedented model offensive incorporates the launch of 1 new automotive annually, per brand,
and per region (for the regions it operates in). While specific details area unit being unbroken covert, the
company is working to develop no less than 26 new passenger cars and eight new commercial vehicles.
Peugeot is planning a combine of standard platforms which will spawn several of its future models. The
platforms are going to be designed to underpin cars high-powered by a standard burning engine, cars fitted
with a plug-in hybrid drivetrain, and all-electric models. The cluster guarantees to launch seven plug-in
hybrids and 4 electrical models by 2021. Notably, high-end cars are going to be offered with a sophisticated
all-wheel-drive system that uses an inside combustion engine to spin one shaft and an electrical motor to spin
the opposite.
Autonomous cars area unit a part of the Push to Pass arrange, too. Peugeot could be a very little late to the
sport, but it plans on making traffic jam assist technology available on its core models starting in 2018. Hands-
off technology can arrive in 2020, and eyes-off — where the driver can read a book or watch a movie while
the car drives itself — is slated to arrive in 2021. Rival Renault-Nis n recently announced a similar timeframe.
Interestingly, Peugeot will introduce an over-the-air updating system in 2018 that will automatically download
new versions of the infotainment software without requiring any input from the driver.
Over-the-air-updates are going to be distended on the far side the movie system to parts just like the
powertrain in 2020. Currently, Tesla is that the solely major automotive maker that frequently sends over-the-
air updates to its cars.
The next step is going to be to introduce Peugeot, Citroën, or DS cars into the car-sharing program to find out
how series-produced models fare in the U.S. If everything goes according to plan, Peugeot will use the data
to design U.S.-spec cars. The company’s premium DS whole — that is about to induce 5 new world models
by 2021 — is predicted to spearhead P ’s come back to the us.
“We can come back to North America as a result of we have a tendency to believe this is often an area wherever
we will build vital profit for Peugeot,” explained company boss Carlos Tavares during the Push to Pass
presentation. “We do this for the longer-term generations of the corporate, starting from a very simple point,
which is that if you want to be profitable and sustainable, you ought to do business within the 3 major markets
within the world.”
 PESTLE ANALYSIS

 Political factors:
Peugeot has broadened its services in various countries exposes it to the respective political environments of
countries. It should be kept in mind that laws may vary from nation to nation as evident by the truth Analysis
of Peugeot especially as it has to preserve standardization across operations.
 Economic Factors:
Pestle Analysis of Peugeot generally cause a monetary expense to the client it must be noted that the principle
is dependent on increasing buying powers of the economy. Furthermore, it must be kept in mind that while
other car Pestle Analysis of Peugeot, ideas consist of monetary cost as well as taking the client's time, Pestle
Analysis of Peugeot does not utilize any extra time and depends on financial cost only.
 Social Factors:
Car Pestle Analysis of Peugeot case study services might be lacking need in specific countries due to the fact
that in some areas lack of client commitment exists due to the fact that of the use of unprofessional and
unlawful practices such as tax evasion being associated with car washes and similar business concepts. The
industry is fragmented for this particular reason and is comprised of numerous little providers.
 Technological Factors:
The technology being used for case solution services currently focuses on ingenious procedures for
reducing the wastage of water during automobile Pestle Analysis of Peugeot case study services. In
addition, using automated sprays of water has been an added advantage offered by professional case
solution services in contrast to manual case solutions.
 Legal Factors:
Legal factors often govern – conditions to enter the market, laws to operate in the market, and procedure to
resolve any dispute with other stakeholders. If the legal system is not strong then Peugeot can face numerous
challenges – from consumer petitions to shakedowns from authorities.

 Environmental Factors:
Over the years researchers and environmental activists have actually expressed issue over the hazardous
chemicals used in automobile soaps which can be a risk to marine life. In addition, the waste of water involved
in expert car washes and manual washes at home has actually been slammed by these pressure groups.

NEWS: -

 Steel Strips Wheels bags 15-million-euro order from PSA Peugeot Citroen
The supplies will be for PSA's upcoming new plant at Kenitra in Morocco and their existing plants in
Poissy, France and Vigo in Spain, the company said in a BSE filing.

"Total project volume would be approximately 1.72 million wheels spread over five years generating
cumulative revenue of about 15 million euros," it added.
 REFERENCES

1. https://economictimes.indiatimes.com/topic/PSA-Peugeot-Citroen/news
2. https://economictimes.indiatimes.com/topic/PSA-Peugeot-Citroen/news
3. https://en.wikipedia.org/wiki/Peugeot
4. https://www.peugeot.com.au/
5. https://www.ndtv.com/topic/peugeot
6. https://en.wikipedia.org/wiki/Groupe_PSA
7. https://en.wikipedia.org/wiki/Honda
8. https://en.wikipedia.org/wiki/Toyota