GLOBAL BUSINESS PROJECT

Proposal on
Mayur Leather Products ltd.
Industry: Foot wear

Name: M.Neelam
17FMUCHH010089.
Group no: 3
Introduction:
Mayur Leather Products ltd was established in the year 1987
at Jaipur, Rajasthan, India. The company is engaged in
manufacturing, importing, exporting and supplying a wide
range of Industrial and safety footwear with around 101
to 500 no.of employees. The company’s annual
turnover is 25 to 50 crore rupees.
 Quality certifications and approvals: ISO 9001:2008
 Exporting countries: Canada, Germany, Italy, France,
Russia, Ivory coast, Cameeroon, Dubai, Oman, Qatar,
Kuwait, Saudi arabian.
 Legal Status of Firm: Public Limited Company
 Export percentage: 80-90%
 Sales turnover: 21 crores
Economic analysis of Foot Wear
Industry in India:
The footwear industry in India has long been one of the most
important components in the country’s prestigious textile
and garment market, contributing significantly to not just the
employment within the country but also the export earnings
and overall economic growth in India as well. In 2018, India
has evolved to become the second largest footwear producer
(behind china), and one of the top footwear exporters in the
world.
 Effect of GST on Foot wear Industry:
 A Survey found that the Demonitisation caused severe
difficulties for the Indian foot wear (leather) industry.
 The majority of the tanneries that participated in the
survey revealed that their production was down more
than 60%.
 This is being caused by a lack of animal hides, with
tanneries in Chennai reporting a 60% drop in the
availability of raw materials, while the cluster in Agra,
Kanpur and Kolkata have recorded a decline of more
than 75% in hide deliveries.
 Nearly two thirds of the tanneries contacted through a
survey said they were no longer taking export orders in
the wake of demonetisation as they will not be able to
complete orders on time. They suspect it will take the
industry between 9 and 12 months to fully recover.
 Contribution of foot wear industry in Gross domestic
product (GDP):

India is the second largest producer of Leather, footwear

and leather products in the world. Footwear industry
contributes about 2% to India’s GDP.

Sector GVA (rupees in crore) at

current prices
Textiles, apparels and leather 2017-2018 %share
products 315,236 2.28

Market share value of foot wear industry:

The market is expected to grow annually by 12.6% (CAGR
2019-2023). The market’s largest segment is the segment
Leather foot wear with a market volume of US$4,745m
in 2019.
  Competitive analysis of MAYUR FOOT WEAR
COMPANY
Company Price Market Cap(cr)

Amin Tannery 1.13 12.20

0.00%

Bata India 1,475.80 18,968.09

-0.40%

Khadim India 169.90 305.30

-2.66%

Liberty Shoes 83.00 141.43

2.28%

Mayur Leather 6.00 2.90

0.00%

Mirza Intl 54.60 656.87

1.02%

Relaxo Footwear 437.50 10,854.45

3.76%