Group 6

LMOC
Farid Fadhil Habibi – 29118177
Sri Nova Adhi Dhea - 29118073
Billy Gema M - 29118082
Fajri Yudha A - 29118449
 About Amanda
Amanda was founded in 2000 with their first outlet located in
Jl. Soekarno Hatta, Bandung. Year to year Amanda's career
was very rapid, in 2005 Amanda managed to open several
branch outlets in several areas in the city of Bandung and set
up headquarters and factories in Rancabolang, Bandung.

In 2006 - 2008, Amanda have had their brand, shop &

restaurant copyrights. Now, Amanda has 32 products that
range from Brownies to Pastries and tried to enter the market
in major cities in Indonesia (now Amanda has 104 outlets)
 The Outlets

AMANDA BROWNIES PASIR

KALIKI
AMANDA BROWNIES
RANCABOLANG
AMANDA BROWNIES DAGO
Business
Model
Canvas
CUSTOMER SEGMENT
The segment that Amanda is aiming for is the
upper middle class, where the upper middle
market consists of various elements in the
community, such as: housewives / family, tourists
and migrants.

VALUE PROPOSITION
Value proposition is the concept of
exchanging values between
business and customer needs. The
identified needs that "Amanda"
wants to fulfill are as follows:
Authentic food of Bandung
Pioneer of steamed Brownies
Affordable Price
Many flavors available
CookingClass
CHANNELS
Channels are defined as the way
through which customer becomes part of
sales cycle. It is includes entities we
use to communicate our proposition to the
segments as well. The channels are :

Offline Owned Store

Consignment (Rest Area)
Marketplace
Conventional and Online Media
WOM (Word of Mouth)
Reseller
CUSTOMER RELATIONSHIP
Customer relationship is to clarify the engagement
between the business and customers. It will be help
us how to define the operations as business and
automatically identify the opportunities, such as :
Social Media
Website
Food Reviewer
Repurchase Program

REVENUE STREAM
Revenue Stream are divine as the Food (sales)
way by which our business converts Parking
the value proposition to customers Reseller
need into financial gain, such as:
KEY ACTIVITIES
Key activities of business are the actions that undertakes to
achieve the value proposition of customers, such as :
Sales and Marketing (including Ads both online and offline,
Partnership)
Distribution
Product Development
Event

KEY RESOURCES
It Is about what practical resources are
needed to achieve the key activities Raw Materials
(actions) of the business. This means the Outlets and Building
resources that you need are required to do Staff
business. These resources are : Transportation
KEY PARTNERS

Key partners are the list of external companies,

suppliers or parties we may need to achieve our
key activities and deliver value to the customer.
They are such the value of the business promises
to customers that we should achieve, such as :

Supplier
Agent/Reseller
Gojek & Grab
Property
Tourist destination
Horeca
COST STRUCTURE

It is defined as the monetary cost of

operating as a business. Cost structure
work to know how the key activities drive
our propositions and hence our revenue.

Capex (Capital Expenditure)

Building
Transportation

 Opex (Operational Expenditure)

Workers
Supplies (Electricity, etc)
Raw Materials
 AMANDA'S CHANGES,

The Changes BUT WHICH WILL

CAUSE PROBLEMS IN
THE FUTURE
1. Online Customer Relationship; social media admin Amanda
Brownies rarely replies to comments on social media
accounts and don’t give any compliments for their social
media activation. This will cause lack of customer
connectivity.

The Changes
2. Open many new branches; in the branch, there are many
complaints about product availability. This will cause the
decrease of customer's interest in buying products offline to
the store. This change also caused Amanda lose it’s
authenticity as a Bandung’s signature gift.

3. Lack of publication for innovation’s products; Amanda has

released some new products but miserably fail to gain
customer attention because the new products not well
publicized so the message "something new" doesn’t reach the
customers.

4. Reseller/Agent; There are many of Amanda brownies agent

or reseller that can found in the Bandung street, This
business changes maybe good for open a jobfield but also
caused Amanda lose it’s exclusiveness
HOW TO OVERCOME THE CHANGES?
Amanda should pay more attention to online customer relationships, Amanda has been
doing online activation and uploading content regularly, but customers do not get
responses when participating in social media activation, in the future this thing can
make customers not interested in participating in social media activation from Amanda
anymore, gives some voucher or cashback can make the customers closer to the brand.

Amanda’s content that uploaded regularly should be more informative and the admin of
social media is expected to be more active in replying to questions or just giving likes
from comments given by customers. Or Amanda can lease the -online reply apps - for
their social media.

Amanda should create another authentic products. For instance, Amanda make a
brownies or pastries according to the uniqueness of the area on each branch. Like
traditional snacks or appetizers as an identity for their signature products.

The availability of goods at the branch is given the same proportion as at the
HQ(Bandung branch) in order to attract customers to buy offline.

Doing more aggressive advertising. This can also be overcome by means of WOM, by
hiring a bunch of people to provide information to people around them about Amanda's
new products, and supported by sampling products at outlets so that consumers can
Immediately try new flavors of Amanda.
thankyou