Build brand and increase customer loyalty al [rr 18027 gf Generate sales quid ead (SL) ‘28 JQ Cont marating conte '2a348 ROI by Narktng Chanet [14K Customer ee value (CLV) (027 +7 Generate sais quate aad (GL) | [5235 A} Consolmactngecosis | 14848 ROI by Markting Chanet eee > pf ceveste see aurea oa at) Conve martin costs FI by Marketing Channel ae re [soar re al aay 4 pa (88 [TSS] Sates quatfed ead (S0L) [183 [EBS] Cost of Customer Aequson (60. (293 [OE invesienis in Chanel 3K# @ Tota Leads [183 [TO] aking Expense per Employee 188K [BBE] Reverue Generated by Carvel 48 [BBR] Warketng uated ad (OL) 27% w) Maetng Expense as a Perceniag, {bead to Marketing Quaid Lead a5 £7 Bul and resent brand Bul and present brand al ie ae Re Be Meda mentions 15% Werand awareness fez) ingloment marking ool "839 £¢/ Optimize lead generation > ul Coptmze ead geneaton = [a 7 3S Cost pread (CAL) [Be] Oat eso rato Increase cstomer yay "Zo Research & test new marking mat, ss [2 eee al a [sa ier 81% Net promoter sor NPS) 15 [EB] Retin vistors 50 [EEE] Refers and reviews 50 [BBE] Customer Retention ‘Stay map lagen Satege theme: Det Lesanginator Legging nator