5 Web Design Stats To Help You Create A More Effective Home Page

by Kimberly Jean Fricke & Kim Fricke

A home page is the first page that is viewed after you reach a certain website. A home page should be
efficient and easy to use. Its necessary to include various information that will help users to easily
navigate your page. The homepage matters as it portrays an image of your business.

A well created homepage will elicit more positive feedback from customers. It is necessary for any
business to create a homepage that is appealing to customers. This will help to increase credibility and
trust. In turn, it will be a tool used to generate sales. Here are 5 stats that will help you create a more
efficient home page:

1) Design Stats

These are the stats that relate to the design of the website. Design stats help you to know the customers
reactions to your website home design. A good designed website will generate positive feedback from
customers. It has been seen that 94% of first impressions about websites are design related. This means
that many people are wowed by the design first more than any other feature of the home page. 48% of
people say that they consider the design of the home page a feature to determine the credibility of a
business.

2) Behavioral trends

These are the statistics about how the general public goes about their daily web surfing. They dictate
what the general population is likely to do in a web page. Almost 36% of web users who visit a site click
in the company logo to reach the homepage after reaching a company website through a referral link.
This type of behavioral trend will help you to design your page and put in your homepage link where
your company logo is.

3) Info People Want To See

The general population has a ser if information that they want to see once they reach a homepage.
Many people expect to see relevant information about the company on the home page. It is necessary
to include this information to the home page so as to increase usability. Some of the information that
people would like to see include:
● Contacts and address of the company
● Social media logos
● Products and services
● Testimonials
● Marketing collateral
● Blog
● Pricing
● Company information

4) Usability Stats

This is information about the practicality of the website. This is information about the experience
customers had when they were using the website. 70% of online businesses fail due to bad website
usability. How easy your website can be used even by the average person is key. Humans don't like
complicated systems and thus avoid tough situations.

5) Speed Stats

The speed at which your page loads and refreshes is important. Many humans don't like slow and
buffing pages. The faster the load time, the more it is preferred. A single second of added page load
speed can result in sales to drop by 27%. This means that the speed of load us crucial even to sales.

A website that is designed using set statistics was 69% more likely to achieve and exceed business goals.
94% of negative website feedback was due to bad home page design. This shows how critical a company
homepage is.