1) Pepsi vs.

Coca-Cola Halloween Ad

This is subliminal messaging at it’s core — subtle, but still clever. Pepsi released the image
on the left and Coca-Cola responded with the image on the right. Pepsi’s original ad is
subliminal in that it makes the viewer think and chuckle a bit: it’s funny to suggest that
getting a Coke when you wanted a Pepsi is scary. Coca-Cola’s response is perfect, as well,
and becomes a great learning tool: sometimes, the tagline really does make the image.

2) Amazon

An oldie, but a goodie, many don’t see the subliminal message in Amazon’s logo — the
current logo has been in use since around 2000, and it doesn’t seem to be going anywhere.
And why should it? The cute A to Z arrow and grinning face work so well.

3) FedEx

Another oldie-but-goodie subliminal message can be found in the FedEx logo. Whitespace in
the logo clearly shows an arrow — an indication of the company’s speed and ability to get
your delivery from Point A to Point B.

Ayşe Nimet Tayfur

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