{This i question paper contains 4 printed pages.] Sr. No. of Question Paper : 1482 Uni nique Paper Code + 2411302 Name of the Paper Nam ¢ of the Course : Restrut Semes te r : Duration : 3 Hours I 1, vs. enr nstructi Austructions for Candidates Write your Roll No. on the top i Attempt all questions. All parts of a question must be attemP! All questions carry equal marks- Answers may be written either in Englis be used throughout the paper (@) What do you understand DY mark selling concept? (©) Explain how changes in © ET + Principles of Marketing mmediately on receipt ted together. ish or Hindi; eting concep! put the same medi Your Roll No... ctured FYUP (Commerce) Maxi 12 How itis di imum Marks + 715 of this question Paper jum should fferent from @) decisions.1482 (=) far Raia a Sane, Bree 8? ae fe scrmremt & fra wear fier 2? (@) aren wire fe, , area ER WH ay 27 aREA arava Y yada, , Rat Favkat a ft OR (@) Wh ly marketing j 8 is im ‘Portant for B siness Enterpri ses, Customers and Societ fe ry? ©) Exp ® lain bri riefly the mi mMicro envi Wironme ental factors affecting mark: keting decisions: O ©) Explai in the co, () Sere Rey numer buying prog = ess with (a) in eae a a an o er SIEM ay Sr oe sf se rer wie 1 (@) Di ) Discuss the vari OR ‘ous fac tors whi hich inftuen Ice Consy, mers’ buyi ws ying decisions (8) (b) i s ther Te any need to se, ement the dase; S use 4 for segmentations Mate? | n? 2 If yes, Why? What are the variow 1) 1482 3 levels of @ (8) ae * @ Wh at do you understand by product? What are the various product? (>) Differenti ferentiate between penetration pricing and skimming pricing ‘Which pricing ), policy would you recommend for anew product? (& ) sere & are aay tnt #7 gee AH TTT! (a) ) in mn ac a elf TTT &h ee Prefer afer A STAT aan? OR ® @ Di iscuss the cost- oriented pricing strategies: ods and specialty (b) Distroats between convenience goods: shopping 8% H (=) sore are er Fre oa ot a A! () fan agai, Pave Gat ac race ag a selective gistribution (8) (a) i Define and differentiate between intensive distributio™, @ and exclusive distribution- >) Wri Write a note on promotio® mix. (et) iaeker Rar we eat FRR (8) oR his statement o @ » Advertising is a waste". critically ex? dl ii els- ce of marketing chan ) we Write a note on the import@1482 4 (=) ‘Peer of 8 ec a a ghee went wer (8) err Sra ese we Ren eI Write Short Notes on any three of the following: (5x3=15) @ Elements of Distribution Logistics ©) Overcoming problems of Rural Marketing (© Stages in New Produat Development @ Online Marketing ©) Post Purchase Consumer Behaviour © Direct Marketing Praitea ¥ a feral a we etre feet fare: (%) Rem wwe a ww (a) i (%) 5 seme & fer A seca (7) str fear () Ste SEIN sete RR (4) were Rawr