PESTEL analysis of Europe

1. Political:
- In Europe, companies are affected by legislation at EU and national levels.
- The EU is similar to a confederation, where many policy areas are
federalised into common institutions capable of making law.

2. Economical:
- EU has established a single market across the territory of all its member
- 17 member states have also joined a monetary union known as the
Eurozone, which uses the Euro as a single currency.
- Structural Funds and Cohesion Funds are supporting the development of
underdeveloped regions of the EU

3. Social:

- The rise in one-person households, households with no children and the

growth in dual-income families.
- The free movement of workers around the EU has also encouraged the
growth of subcultures

4. Technological:

- policy priorities in new EU members have been increasingly devoted to

research and development (R&D) and innovation as the key drivers of
productivity growth.
- An increase in the size of the science-based manufacturing industries
leads to higher intra-industrial trade between the countries.
- Some of the worlds’ best technical institutes are present in European
continent.

5. Environmental:

- Conservation of energy and other scarce resources

- Use of recyclable and non-wasteful packaging

6. Legal:

- EU laws exist at two levels: (i) regulations that are binding on member
states and (ii) directives that are binding only through enactment of a law
within the member state in line with the directive.

https://www.scribd.com/doc/167360734/Europe-PESTLE-Analysis