Prepared by: Homemade Confections Enterprise

MS. GRAZIELA PADILLA (General Manager)

Main Office: 1156 Kamatis St., Napico Manggahan

Pasig City

Submission Date: 27​th​ day of October 2017

Table of Contents

1.0 Executive Summary

1.1 Executive Summary
 1.2 Name of Business/Enterprise

1.3 Logo

1.4 Description of Logo

1.5 Location

1.6 Mission and Vision, Short and Long Term Goals

2.0 Organizational and Management Aspects

2.1 Organizational Chart

2.2 Function and Qualification of Person to be Hired

2.3 Brand Name

3.0 Marketing Aspects

3.1 Product Description

3.2 Price Study

3.3 Place
3.4 Promotion Strategy
 3.5 Packaging Technique

4.0 Financial Marketing

​4.1 Product
4.2 Pricing

4.3 Place

4.4 Promotion

5.0 Conclusion and Recommendation

5.1 Conclusion

5.2 Recommendation

5.3 Documentation
 Executive Summary
The Homemade Confections is a start-up business that classified as a sole
proprietorship enterprise situated along Kamatis St., Napico Manggahan City of Pasig. This
designated main office serves as the business’s head office and the manufacturing location
where goods are produced and made. The business’s target location is the University of
Arellano, Andres Bonifacio Campus along Pag-asa St., Brgy.Caniogan. The target location
are the schools as a part of meeting the higher demand of business’s target market, the
demand of youngers. The demands of low–profile individuals are also considered as the
business’s target since these consumers near school habitually purchase goods with
affordable price.

It expects to catch attention and interest of regular customers with the

chocolatiness and yumminess of tiny treat specials, the Coc -o Macaroons and Choc-o
coated Oreo. The business provides fresh-made tiny treats at all times.

To be a role model, food quality and service strategy are the business’s utmost
priority. Thus, its competitive edge is its people and products that are priced with budget and
quality in mind to build a strong market position.

To obtain objectives and goals, our mission is to build our reputation at its best
on providing great experience, speedy and efficient service to maximize profit, establish a
healthy and consistent revenue base to ensure rapid growth and financial stability of the
business.

The General Manager, which is Ms. Grazeila Padilla, leads and manages the
business. In financial considerations, the business expects to raise its profitability; hence, it
doesn’t anticipate any cash flow problem.
 Homemade Confections​ is a food service industry which is very sensitive at its food
quality. The business believes that food quality is an important attribute to a hands-on full
service. It offers best homemade delights, pastries, confections that are out of ordinary.
Thus, priced with budget and quality in mind.

The business called Homemade Confections started at 13​th​ day of October 2017. It is
considerably a sole proprietorship business.

According to Google, “Homemade” means ​made at home, assuring that the

products served are freshly homemade rather than in a store or factory set up while
“Confections” are ​dishes or delicacies made with sweet ingredients. Thus, in general,
Homemade Confections are sweet pastries and delicacies made at home like the products it
could offers, the homemade macaroons and choco-coated oreo.

It is a parlor or shop that sells “chocolaties and whities” products. Chocolaties is

presented by the choc-o coated oreo since the product is coated with chocolate. And whities
is represented by the macaroons because it is not only made of coconut but with condensed
milk. The business arrives at the idea of selling these two products because they are a
perfect combination, “chocolate and milk” and ​it can surely exceed the satisfaction of the
consumers.
L​OGO
 Homemade confections' logo integrates the vision, mission and goals itself.

DESCRIPTION OF LOGO

1.) Round-shaped and numerous "bite” symbols inside.

It isn’t seems so much fancy outside but once you taste it, you can't help but to bite and bite, and taste it
until its last piece. Thus, these makes you eat more and crave for it. It says that the business aims to offer
 something that customers will crave for. Not just the same with products that looks yummy outside but
tasteless inside. It also reflects to the vision statement referring to the “Demand expansion".

2.) Cursive
It mirrors the time and service efficiency of the workers. Flexible and hands-on employees could handle
busy and in-hurry customers. Simply implies, Homemade Confections business provides a reliable work
for its customers, a speedy and efficient service that reflects to the business’s mission statement.

3.) Ribbon
It signifies the sensation and delight it brings that tickles from the tip of your tongue until you swallow it.

Variation of Colors:

4.) Green ​(signifies cleanliness )

It represents the customer's safety and business's assurance that foods provided won't entertain harmful
hazards to consumer’s health and safety.

5.) Yellow
It enlightens your mood and mind.

6.) Red
It is considerably a tiny treats to friends and family, also they are ideal to be “tiny gifts". In addition, it
emphasizes the essence of "sharing". Since they are a convenient treat, they are easy to share with
others.

7.) White
It is not messy to eat unlike other sweet delights.

8.) Name itself

Confections and the ingredients are freshly homemade.

MAIN LOCATION

Homemade Confections’ main office is situated at #1156 Kamatis St. Napico

Manggahan Pasig City. The main location of the business serves as the head office where
meetings are conducted with the involvement of general manager, head of every
departments and the lower management. In addition, this place serves as the manufacturing
location of the business where goods are produced and made.
TARGET LOCATION
 I​ t's a brilliant idea to sell pastries in school because of its environment where students are
one of the primary target. Its affordability wants to meet demographical aspects of the market
specifically the demand of young ages and low–profile individuals that includes the demand
of the students. Another, the location is very accessible and open to all which is a great
opportunity to introduce these goody pastries and be known for good quality food services.
Objectives
● To prolong lifespan of the business by minimizing expenditures for the overall
operation.
● To efficiently and effectively manage the resources of the business in daily operations.
Vision

To keep and maintain high turnover rates that always look out for a demand
expansion that aims to maximize profit and ascend value of the firm.

Mission

To build a reputation at its best on providing great experience, speedy and efficient
service. Serving divine and tiny treats to external community and end-up users.

Short term goals

To build strong market position and create a name in food service industry after 6-7
months and finally expand business and have subsidiaries in urban and rural areas .

Long term goals

To meet the business opportunity to trade and export merchandise globally after 9
years. And be the best in the sweet confectionary industry.

Organizational and Management Aspects

Function and Qualification of Person to be hired

General Manager
The general manager is responsible for carrying-out the strategic plan through
developing functional roles and overseeing operations. Leading and directing employees is
the major responsibility.

Marketing Department Manager

 Marketing prolongs the life span of the business, the manager must handle his
respective department with hands-on, the goal and objectives are recognize on his actions by
harnessing and accessing the potential and skills that marketer must uphold to market the
product. He must be a strategic thinker in conceptualizing techniques in marketing the
product.

Financial Department Manager

The financial manager is responsible for overall financial management and
the financial health of an organization. They took care of financial reports, investment
activities. He develops techniques and plans for the long- term financial goals of the
enterprise.

Production Manager
The overall manufacturing processes and production of the business is under control
of the production manager. The act of producing goods efficiently with the right cost and level
of quality is his principal function.

Event marketing Committee

A committee seek for the events related to the business in schools and other places
that the business ​can ​participate in for exposure.

Advertising and Packaging Committee

Is responsible for marketing the product, designing, evaluating and producing
packages. He deals with customers such as taking phone calls, handling customer’s order
and request in a likely manner is also his concern.

Sales Committee
​ The committee is responsible for meticulous tracking of cash receipts, sending
invoices, cash payments about expenses and revenues of the company.
Kitchen Committee
​The committee is responsible for purchasing ingredients, recipes, manufacturing
goods and overall kitchen chores.

Qualifications

People of a business will appear on the overall performance of the business.

Hence, one of the considerable assets of the business is its skilled and flexible workers or
employees.
 ● Experience​ is the most significant factor in hiring people in the field of this business.
His experience and recent exposures in pastry industries reflects on how he’s very
much superb in dealing with the customers and in the environment on different
situation and instances.
● Physically and mentally healthy​- desirable personal and educational background fit
on the standard of the business to anticipate the great performance and his
professionalism in his working place. It is part of a business concern that ensures
safety of every employee and to clear that they don’t have any engagement and
commitment to any harmful drugs or enduring critical disease that might lay risk in
pastry business, and the like.

An employee must possess the following characteristics:

● Strong service ethic​ –or outstanding customer service must possess by an

employee or worker that tend to make customers feel welcome .In addition; remain
calm in meeting undesirable customers.
● Physical speed and strength​ –Server’s attentiveness and his need to carry heavy
loads without spilling must be done quickly and efficiently, steady pace without
distraction.
● Flexibility and multi-tasking skills​ – An exquisite skill of handling multiple orders
simultaneously.
● Communication skills ​– Effectiveness in terms of communication and sensitiveness
in terms of language proficiency.
General Manager

- Must be 27-60 years old.

- Candidate must possess at least a Bachelor's Degree in Business Administration,
Management, Marketing or equivalent
- Minimum 7 years working experience as senior management in manufacturing
industry.
- Possess excellent analytical and problem-solving skills.
- Mature and possess strong leadership, people management and motivational skills.
 - Self-motivated, results oriented driven leader who is willing to be hands-on to tackle
day-to-day operational challenges.
- Ability to communicate through written and oral communication to all levels of the
organization.

- Required language(s): English, Filipino

- Required skill(s): Franchise, Marketing, Business Development, Sales

Financial Manager

- Must be 25-60 years old

- Graduate of BS Accountancy
- Preferably a CPA
- At least 4 year(s) in supervisory role gained from a consumer or trading environment
- Understands the core management functions in PLOC
- Good knowledge in statutory requirements in taxation and other reports
- Proficient with MS Office applications
- Excellent communication skills
- Highly analytical
- Keen on financial and accounting systems and procedures

Production Manager

- At least 25-60 years old

- Candidate must possess at least a Bachelor’s/College Degree in HRM, Culinary, BS major in
Human Resources, or equivalent.
- At least 5 year(s) of working experience in the related field is required for this position. Atleast
3 years in an above supervisory role.
- Preferably Assistant Manager/Manager specializing in Manufacturing/Productio​n Operations
or equivalent

Marketing Manager

- Must be 25-60 years old

- Candidate must possess at least Bachelor’s Degree/Post Graduate
Diploma/Professional Degree in any field
- At least 3 year(s) of working experience in the related field is required for this position.
- Preferably Manager specialized in Sales-Corporate or equivalent
 - Candidate must possess at least Bachelor’s College Degree in Marketing or any
Business related courses
- Passion in data driven marketing and creating growth
- Experience working in a food industry is an advantage
- Excellent communication, passion, dedication and decision making
- Very good analytical and problem-solving skills

Advertising Committee

- Candidate must possess a degree in Communication Arts, Advertising, Marketing or

equivalent.
- At least 2year(s) of experience in the related working field is required.
- At least 20-45 years old.
- Experience in editing articles, features and projects, as well as social media and web
production.
- Adept in using Microsoft Office and Adobe Software.
- Excellent English writing skills, grammatical correctness and attention to detail.
- Preferably with background in Digital and Print copywriting
- Self-starter team player and able to work under pressure.
- A meticulous approach to their work and an eye for detail.
 - The ability to maintain high quality work while meeting tight deadlines

Event Marketing Committee

- Bachelor’s degree graduate of Marketing, Advertising or any business related

 - Must have at least 1 year experience in sales, marketing, and handling events
- With good communication and interpersonal skills
- Flexible, responsible and results-oriented
- Good oral and written communication skills
- Must be a team player
- Must have very good attention to details and high level of accuracy

Sales Committee

- Must be 22-60 years old

- Required Skills: Superior Written and Verbal Communication Skills, Math Skills,
Product Knowledge, Creativity, Demonstrated Experience, Courteous, Basic
Computer Literacy, Microsoft Office, Business, Strong presentation skills,
Persistent, Flexible, able to work on your own initiative and as a part of a team.
- At least 2 year(s) of working experience in the related field is required for this
position.
- Candidate must possess at least High School Diploma, Vocational Diploma/Short
Course Certificate, Bachelor’s/College Degree in any field.

Kitchen Committee

- Must be at least 18-45 years old

- Candidate must possess at least High School Diploma, Vocational Diploma/Short
Course Certificate, Bachelor’s/College Degree in any field.
- Experience in a reputable restaurant is an advantage
- Knowledgeable in Basic Food Safety and Sanitation
- Capable in handle stocks inventory
- Customer Oriented, Goal-Oriented, Result-Oriented
- Has Passion for Excellence
- Willing to be trained
 Brand’s name
Choc-o coated Oreo
 It derives from the idea of the creator
“choc-o” which means Oh my! Chocolate. The
Oreo is dip or dunk into dark melted chocolate
that’s why it meant to say choc – o coated
Oreo.
Coc-o Macaroons
Coco originated from the word
“coconut”. It is called Coc-o that means “Oh
my coco”. It is one of the essential ingredient
of macaroons.
Product description

Coc-o Macaroons
 What distinguishes macaroons is it’s tasteful, soft, chewy and chock-full of coconut
flavour which is absolutely addicting. A mini cake that is crispy on the smooth top and
bottom, soft at the center with the thin layer of butter. It is formed of perfect union of a
desiccated coconut, lovingly folded with creamy butter and vanilla, filled with sweetened
condensed milk and topped with a chunk of cheese. It has an aftertaste that will surely
savour on your mouth once you had a bit of it. Macaroons are a great baked treats that will
definitely enjoy by the consumers especially young ones who usually love sweets and tiny
treats.

INGREDIENTS:

½ cup butter

½ cup wash sugar 1 teaspoon vanilla extract

3 eggs 1 teaspoon baking powder

2 can 300 ml condensed milk ½ cup grated cheese

4 cups shredded or flaked desiccated coconut

2 cups cake flour

Instructions:

1. Preheat oven to 350F.

2. Beat the egg in a mixing bowl. Add butter, vanilla extract, and condensed milk. Whisk
until well blended.
3. Add the desiccated coconut. Fold until the mixture is distributed.
4. Arrange mini baking cups on a mini muffin pan. Scoop around 1 tablespoon of mixture
and place it into each baking cup.
5. Put the muffin pan in the oven. Bake for 10 to 13 minutes.
 6. Remove from the oven. Let it cool down.
7. Transfer to a plate. Serve for dessert.
8. Share and enjoy

Yield:​ 84 servings of macaroons

 
 
 
 
 
 
 
Choc–o Coated Oreo

Choc-o Coated Oreos are delicious cookies, superb and heavenly in its creamy and
chocolate fillings. A new upgraded Oreos in Popsicle sticks that are made into a new
creamier and chocolatier one. The newest and popular tiny treat that is good for all season
wherein Oreos are dunked in rich chocolate and sprinkled with chocolate chips and
confectioneries on the top.

Ingredients:

30 pcs. Popsicle sticks

30 pcs. Double-stuff Oreo cookies

250 grams bittersweet chocolate bar

250 grams white chocolate bar

Toppings: Rice krispies/ rainbow ​sprinkles (jimmies),

Price study
 The edge to its competitors is its products’ righteous price with good quality and
services it can offer. Righteous price that is not expensive in order to build credibility in the
market and to build a strong market position. Goods are priced with budget and quality in
mind, an affordable merchandise worth to purchase by the turnovers and guests. From its
ingredients and spices down to its packaging and features, it exemplifies the quality of goods
a company must introduce and offers. The basis of strategic pricing is its cost that is not
costly but customer friendly that depends on the purchasing power of the target. Hence, the
company consider the purchasing power of target market based on its demographical
aspects, the age and source of income. Students and low to middle income consumers are
the top most priority. In order to meet their demand, the best choice is to offer it in an
affordable price but with a good standard quality. The target market expects to consume the
Coc-o Macaroons and Choc-o coated Oreo products based on the market segment of the
business. The price we have established is also favourable in our terms, for it covers all cost
plus an extra increment in business. Thus, Homemade Confections doubtlessly serves best
quality treats at its righteous price.
 

P​lace

In marketing aspects, good choice of target location is a good investment of the

company that can accommodate impressive revenues. The location is very accessible. The
company’s choice of location is close to the market to avoid getting people travel far just to
reach us.
The store opens and serves only morning and until closing time at 5:00 p.m. The
food’s service can be immediately transfer in a chosen location. Since students are in and
out of their respective rooms, expect a lot of students that might purchase the very own
product of HMC business. Expect a crowd of students after and in between classes and
expect high income earn in said location. The stalls situated in secluded place are also a
good idea so that customers can easily access their orders and receive them on time. The
place is peaceful. A perfect place to unwind and chit chat over the delicious unforgettable
sweets. To accommodate busy customers, there is a delivery offer but no additional fees at
all. Moreover, the place would be simple not plain because simplicity expresses its elegance,
therefore, the decoration would be minimal to avoid being tacky. Though it’s simple, it will
meets the customer's standards in terms of comfort and ambiance.

​Promotion
 A small budget is considered in advertising aspect of the business .The business
conceptualized an idea that deals with factors to ascend sales and revenue.

● Word of mouth is a great ally

Great marketing is an asset and hallmark of a business, that’s how vital it
is in the business world. It is a marketing strategy used by the business to advertise
product since it is cost-effective. Every customer who comes once should likely to
return and recommend the enterprise’s product. Exquisite and skilled sales talking
such door to door marketing is a great notion fit to maximize profit of the business.

● Event marketing
Business’ participation in school’s activities or events specifically its
involvement in bazaars and food fest may help to gain exposure and recognize by
public.

● Discount Coupon
Business entertains promo and discounts for huge and bulk purchases.
Choc-o coated Oreos “Buy 2 for only 18 pesos” and Coc-o Macaroons “Buy 6
for 20pesos”

● Online Selling
Websites offering online stores are common place to shop, browse and
purchase items offer by the business. Abreast with industry trends where online selling
is likely known as a great opportunity for business to access customers. The
customers may visit enterprise’s website in Twitter and Facebook shown at the next
page.
● Tagline
 HOMEMADE CONFECTIONS’ TAGLINE

“​It is the desserts that won't desert you​". It is perfect to eat a dessert
or sweets during merienda and snack time, after lunch, dinner, breakfast.“ Desert” means​ an
ability or quality to fail someone . From the word itself, “desert”, it won’t desert or upset you in
terms of taste, satisfaction in packaging and quality. I​t is sweet, it is truly expert in giving
delight, it is pleasing in patron’s taste, sight and smell .

​ agline’s importance​ helps business convey what it wants to say and do that has
T
something to do with its goals, that would retain in minds of market. It represents the vision
and mission statement of the business.

● No delivery fees
Service strategy of the enterprise is to accommodate busy body or in hurry
customers. (Only in schools)

Packaging Technique

Every wholesale orders or big purchases are placed in a tiny and transparent box.
It is simple but it tends to inspire customers because it contains life quotes that touch the soft
spot of people’s heart. Every wholesale orders or big purchases are placed in a tiny and
transparent box. The box is perfectly sealed, no holes to maintain the cleanliness of the food.
There is utilization of mini transparent plastics and the popsicle sticks in choc-o coated oreo
for single purchase while macaroons has a plastic wrap in a container-like to hold mini
cupcakes .
Product Description
 The unit price of ​Choc-o coated Oreos​ cost of P10.00 while ​Coco macaroons
costs P4.00 each. The business manufactures 30 pieces of choc-o coated Oreos and 84 little
sweets of coco macaroon.

Price (in terms of expenditures)

Items Quantity Estimated Price Total

Condensed Milk 2 cans 52.00 52.00

Sugar ½ kg. 14.00 14.00

Baking Powder 1 tsp. 5.00 5.00
Cake Flour 1 cup 7.00 7.00
Desiccated Coconut 1 cup 20.00 20.00
Egg 3 pcs. 18.00 18.00
Butter ½ cup 15.00 15.00
Cheese and 45.00 45.00
Total cost of Macaroons: 176.00

Oreo 30 55.00 55.00

Chocolate 2 bars 100.00 100.00
Stick 30pcs. 20.00 20.00
Toppings 2 packs 40.00 40.00

Total cost of Coated Oreos : 215

 The owner’s contribution is the source of fund of the business for short term and
daily operations .The contributions are start-up capital and expense .The business
assumptions in terms of its net profit expects to exceed 50% - 60 % rate of its own capital.
The enterprise doesn’t anticipate any cash flow problems.
Assumptions

Start-up Expenses ​– P391.00

Gross Sales​ – accumulated cash range from P600.00 to P650.00

Net Profit​ – estimated P300.00 of net income for the first batch of pastries

Place

Items

Table cloth Available

Art materials Available
Rope Available
Ribbon Available
Cupcake cups Available
There are no charges in store necessities because the things are made
available for the daily business operations as part of our aim to utilize our resources
efficiently and effectively.

Promotion

​ The packaging is not expensive, the cost of macaroons packaging is P4.00

each. In 84 pieces of macaroons produced, 14 pieces of transparent tiny boxes are used.
The cupcake cups are not recyclable but made available.

30 pieces of choc-o coated Oreo with 30 transparent plastics that cost P15.00
each pack. Each pack contains 50 pieces of transparent plastics .
Conclusion and Recommendation

Conclusion

Homemade confection is a dessert that won’t desert you. Choc-o coated Oreo and
Coco macaroon is healthy enriches of coconut flavour and variety of nutrients. Both won’t fail
to satisfy you and meet your standards. In terms of service it won’t make your feet stand on
the ground for a very long time. “Waiting” is not popular in speedy service of staves. In short
it is the dessert that word “upset” is not acceptable. The coated Oreo’s taste brings you to
your luxurious desires to chocolate with a low price. Coco macaroons are made with some
pulp of coconuts. Have a sweet bite with macaroons and fly high with its taste.

Recommendations

Homemade confections could be full-time specials. These tiny desserts are

portable, can bring anywhere. It is not only a good food but best food that results to good
mood. Tiny treats that could be shared with loved ones, could be tiny gifts, could be ideal
desserts, could be anything that consumer desires.

It is a dessert that won’t desert you. “You, if you feel deserted by someone, find
something that gives you not a desert feeling but a light and loving feeling. With these
desserts, you feel delighted not deserted. With these desserts you’ll feel free to live with
extreme glee”.