A-one Starch Products Limited (B)

Options with A-One Company:

1. Explore new markets

2. Small number of High value customers Vs Many Low Value Consumers
3. Incur more costs to maintain the quality Vs Cut back on number of customers
a. Unorganised sector (3000 customers, 27 tonnes per year) is 81,000 tonnes a
year & Organised sector (100 customers, 300 tonnes per year) is 30,000
tonnes a year

Customer Segmentation

Based on:

 Segment Type
 Demands
 Experience

Organized sector (national): Absence of black particles, Acceptable SO2 content and Long
association and preferred A-One as a supplier

Unorganised sector: Sugar & liquid glucose should boil well once mixed

Challenges: Lack of proper communication (After sales and pre sales), Multinational Pharma
1. Highly specific technical requisites, Quality issues at Hyderabad, Batch issues and challan
mismatch & Type of Drums Multinational Pharma 2. Highly specific technical requisite, Lack
of quality, product turns hazy

Organization can likewise centre upon:

 Give expert administrations to sorted out enterprises

 Open up a different deals division for sends out

 Innovative items

 Get improved items for material industry

 Opening up organization's very own dispersion channel and expelling specialists