Professional Documents
Culture Documents
Business Plan Body
Business Plan Body
Business Overview
A. Business Description
Mr. FRAJJ Company is known for its Specialty called the Banana Stix.
BANANA STIXX is engaged with food processing business the business aims for the
preservation of the Filipino dessert by introducing a newer and better version of turon
Our business is being managed with partnership. Our future client is more likely
from Ilocos Norte. Our business will start to the locals pursuing our products to the
people of Sarrat as our target. We are going to introduce the new turon in town that all
OUR MISSION
To supply high quality and safe banana stix with value prising, at the same time
OUR VISION
We envision to be the leading and preferred supplier supplier of banana stix and to be
more competitive in terms of volume, cost and quality in order to achieve maximum
customer satisfaction.
OUR VALUES
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A. Honesty
B. Vitality
C. Perseverance
E. Commitment
C. SWOT ANALYSIS
STRENGTH
Capabilities
Competitive advantages
Innovation
Resources
Pricing
Value ad
Brand repetition
Manufacturing capabilities
WEAKNESS
Capability gaps
Competitive disadvantages
Financial risk
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Variables difficult to predict or estimate
Known vulnerabilities
OPPORTUNITIES
Industry trends
Global markets
Manufacturing economics
THREATS
Regularity environment
Environmental effects
Economic condition
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Uncertain weather
Consumer confidence
Identified obstacles
D. PRODUCT DESCRIPTION
a. Product Features
Crispy
Sweet
Tasty
Healthy
Safe
Clean
Delicious
Have a twist
Secret ingredient
Different flavours
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Product/Business logo
The brown colour represents our Filipino Culture and the yellow represents our Company
which is the signature colour of our company and the banana with the cream at top
Our logo just look like a gentlemen because the owner of this company are all boys and
that’s why our company name is Mr. FRAJJ. The FRAJJ means our First Name which is
F for Fresnhel, R for Rick Vien, A for Alexis, J for Jhoedel and J for James.
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Tagline
Feel the Magic- this is the tagline of our product because there are surprises or
have a unique ways in making this product and it can nurture your hunger just like
magic.
A. Customer Profile
Market Segment
Students
Sales, Students, 50, local residents
50%
Sales, local residents,
tourist
40, 40%
We guessed that maybe our customers are 50% students, 40% residents and maybe
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B. Competitors
Strength
Quality of product
history
Weakness
late deliveries
service issues
Opportunities
expansion of place
Threats
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III. Marketing Plan
We will use coupons, fliers and posters for example. Posting printable pliers in
social media like facebook and Instagram. We wiil develop a simple Website, which
provide basic info about the business. We will also promote our business name and
label almost more than the product itself, because to be successful we have to stand
B. Pricing Strategy
Our product options are priced just right for the customers budget and can give us
an attractive margin while at the same time offering to the customer. We want to
strengthen our business. We want to look good for the customers and make them
C. Positioning Strategies
For our most target market, customers wish to eat in comfortable place and can
relaxed their mind. The Mr. FRAJJ is there to satisfy customers need as in all in one
promo.
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IV. Production Plan
A. Production paradigm
SLICING OF
Banana
INGREIDENT
Sugar PUTTING OF
Wrapper INGREDIENT BANANA STIX
“TURON”
Crème Stix MARINADING
Water
B. Production Procedure
d. Wrap it
C. Raw Materials
a. Banana
b. Sugar
c. Wrapper
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d. Crème stix
e. Cooking oil
f. water
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A machine use to P35,000 3 years
condition the air for
the customers
Air Conditioner
Tables and chair An object for the P3,500 4 years
customer where
they will eat
E. Plan layout
Our plan layout will be located at Brgy. 10 San Miguel Sarrat, Ilocos Norte,
infront of petron gas station. The equipments are proportionally arranged to fully utilize
the space.
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V. Organizational Plan
A. Organizational Structure
GARCIA,ALEXIS
RAFAEL
(Manager)
Doctor, SALVADOR,
FRESNHEL JHOEDEL
(Investor) (Supervisor)
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stay informed about the risk motivation.
and rewards of their
investment.
Chef Plan and direct food Business sense, cleanliness,
preparation and culinary creativity, culinary expertise
activities. Estimate food and multi-tasking.
requirements and food labor
costs. Recruit and manage
kitchen staff.
Secretary Maintains the smooth Good organization skills,
running of an office through good time management,
a variety of administrative good communication,
and clerical duties. written and verbal and self-
motivation.
C. Personal Needed
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VI. FINANCIAL PLAN
A. Source of funds
P45,000
Doctor’s Capital
P2,000
Agni’s Capital
P3,000
Garcia’s Capital
P5,000
Salvador’s Capital
P1,000
Tagata’s Capital
P1,500
Total: P57,500
B. Capital Requirement
Equipment
P25,000
Rent
P15,000
Others
P10,000
Total: P50,000
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C. Project monthly revenues/cast
2018 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
NO. OF 100 150 250 150 300 150 200 100 300 400 500 800
PIECES
Cost of P7 P8 P7 P8 P10 P8 P6 P6 P5 P5 P8 P9
making
To be sold: P10
2019 JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
NO. OF 100 150 250 150 300 150 200 100 300 400 500 800
PIECES
Cost of P7 P8 P7 P8 P10 P8 P6 P6 P5 P5 P8 P9
making
To be sold: P10
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VII. SOCIAL-IMPACT
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VIII. APPENDICES
A. Proponents Bio-Data
Name: Rick Vien Agni
Nickname: RV
Gender: Male
Occupation: Housewife
Educational Attainment
Nickname: EyAr
Gender: Male
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Birthdate: October 28, 2001
Occupation: Teacher
Educational Attainment
Nickname: Wasili
Gender: Male
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Occupation: Farmer
Occupation: Housewife
Motto: “There is no hard if you think that the problem is not hard”
Educational Attainment
Nickname: Jhoedel
Gender: Male
Religion: Christian
Occupation: Death
Occupation: Housewife
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Educational Attainment
Nickname: Jem
Gender: Male
Religion: Christian
Occupation: Tanod
Occupation: Housewife
Educational Attainment
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High School: Sta. Rosa National High School
B. Survey
Chart Title
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Is it too sweet?
yes
What flavor did maybe
What flavor did you like?, yes, 5,
no
you like?, 50%
maybe, 4, 40%
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what sugar level do you prefer?
What
flavor
did you
like?, no
sugar, 2,
What flavor did
17% no sugar
you like?,
100%, 4, 33% 50%
What flavor did
you like?, 50%, 6, 100%
50%
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