Professional Documents
Culture Documents
Brand Scoping Brief
Brand Scoping Brief
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Mission:
Vision
Brand values:
Industry and target audience:
Top 3 competitors, and what you like and don’t like about their branding:
3-5 Brands you like, and why you like each one:
3-5 logos you like, and why you like each one:
3-5 website you like, and what you like about each one:
A list of 10-20 words that you want you brand to be associated with:
Please provide any imagery, illustrations, mockups or drafts that you already have
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