Brand scoping brief:

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 Mission:
 Vision
 Brand values:
 Industry and target audience:
 Top 3 competitors, and what you like and don’t like about their branding:
 3-5 Brands you like, and why you like each one:
 3-5 logos you like, and why you like each one:
 3-5 website you like, and what you like about each one:
 A list of 10-20 words that you want you brand to be associated with:
 Please provide any imagery, illustrations, mockups or drafts that you already have
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