Professional Documents
Culture Documents
Underlying all these forms is the actual message and its structure. Effective
message structure is pretty much independent of form, so learning about how
to structure written communication well also helps with structuring
presentations well and vice versa.
A few examples...
Deductive logic: You kissed my girlfriend, then you insulted my mother, then
you kicked my cat, therefore I hate you.
Inductive logic: I hate you for the following three reasons: you kissed my
girlfriend, you insulted my mother, and you kicked my cat.
#
Inductive logic gets to the point much more quickly than deductive logic.
For more info, see my previous summary and Advanced Presentations by
Design# .
NOSE
The NOSE structure was developed by Tom Sant for writing persuasive
business proposals. Poorly written proposals start by talking about yourself first
and then your products and services. Well-written proposals start by talking
about the customer's needs and what outcome they will get by buying.