Professional Documents
Culture Documents
APPLIED
VALUE
INVESTING
Session 1
Introduction to long-ter m oriented value investing
1
Agenda
• Introduction to the course
• Why invest in stocks for the long-term
• Introduction to value investing
• Foundations of long-term investing
• Developing an investment hypothesis
• Breaking down a hypothesis into work streams
• Seeking evidence to prove / disprove your hypothesis
2
Welcome
• Thank you for investing your time, and signing up for a new course!
• This course hopes to be a step on your lifelong journey to become
a good investor
• You are likely to get the highest return on your investment in this
course if you review the reading material ahead of a session,
participate in discussions during the class, and attempt the
(optional) homework – but of course you already knew that
• Reminder: Have you done the ‘pre-work’ exercise and created a
paper portfolio of ₹ 100,000, online at
etportfolio.economictimes.indiatimes.com?
• Occasionally, you will see a slide with the heading ‘Food for
thought’ and this sign – please ponder over the questions raised on
such slides as part of your preparation for the class, as we will
discuss further in class
Food for
thought
3
Disclaimer – this is not the usual
stuff in fine print, so please do read!
• Please assume that I am interested / have a position in all the
stocks discussed through the course
• Please do not assume that a discussion on a stock is a
recommendation to buy or sell it
• Please do your own research before buying / selling any stock
• All examples are only meant to illustrate concepts and help you
learn
• The course really contains no ‘secrets’ – I have mostly synthesized
and built on the thoughts and ideas of hundreds of people who
have taught me in class, in conversations and through their books
• All copyrights and trademarks are acknowledged, and images
drawn from searches on the Internet are the property of their
respective owners
4
We will look at investing in stocks
through a particular lens
• ‘Bottom-up’ – not driven by a view of the macro-economy
• ‘Value-oriented’ – seek to buy stocks at below their ‘intrinsic value’
• ‘Long-only’ – buy stocks that offer good value, do not buy stocks
that do not offer good value
• Long / short funds also sell short stocks, but we will not discuss
shorting during this course
• ‘Active’ – picking stocks, rather than investing in an index fund /
Exchange Traded Fund (‘ETF’)
• ‘Long-term investing’ – at least a 2 year investment horizon
• A practitioner’s perspective – will build on (and may occasionally
depart from!) theory
5
Welcome to part 1 of the course
• In sessions 1 to 7, we will learn the building blocks of long-term
investing
• Session 1: Introduction to long-term oriented value investing
• Session 2 and 3: Assessing business quality
• Session 4 and 5: Assessing management quality
• Session 6: Financial analysis and forecasting
• Session 7: Valuation
6
Objectives of the course
7
Let us now imagine that we are a
few months in the future
Let us
review
what they
look for
while
evaluating
a company
10
First,
some
back-
ground
11
A quick
snapshot
of the
company’s
past and
present
12
Summary
financials
to get a
sense of
scale
13
On to the
industry
section
14
Some
quick
context
about the
industry
We will
learn about
‘scuttlebutt’
in session
3
15
We will
learn to
assess the
structural
attractive-
ness of an
industry in
session 2
16
We will
learn to
empirically
assess the
attractive-
ness of an
industry in
session 2
17
We will
learn to
assess the
‘winners’
and
‘losers’
in an
industry in
session 2
18
And finally
onto the
company
itself
19
We will
assess the
quality of a
company’s
business
in session
2 using its
Return on
Tangible
Capital
Employed,
and the
extent of
stability of
margins
20
We will
assess
whether a
company is
likely to
earn
returns on
capital
above the
cost of
capital, in
session 3
21
Growth is a
key driver
of the value
of a
company,
as we will
see in
session 3
22
The extent of
variability of
earnings and
cash flows
over a
business or
commodity
price cycle is
an important
factor in
assessing
the quality of
a business,
as we will
see in
session 3
23
We will learn
about
integrity, the
most
important of
the four
dimensions
on which to
evaluate
management,
in session 4
24
We will
evaluate
whether a
management
team has run
a business
well, in
session 4
25
We will
assess if a
management
team has
sensibly
invested the
cash
generated by
a business,
in session 5
26
We will
assess if a
management
team is
incentivized
to deliver
long-term
returns for
shareholders,
in session 5
27
We will
evaluate the
historical
performance
of a company
by analyzing
its financial
statements,
in session 6
28
We will learn
to build
financial
models and
make
financial
forecasts, in
session 6
29
We will use
multiple
techniques to
triangulate
the value of a
company, in
session 7
30
We will worry
about what
can go wrong
throughout
the course,
but especially
in sessions 2
to 5
31
We will try to
understand
the market’s
expectations
implicit in the
stock price, in
session 7.
This will force
us to assess
if our
expectations
are already
‘in the stock
price’
32
We will learn
about
catalysts later
in session 1
33
We will learn
about the
psychological
biases and
institutional
issues that
hamper long-
term
investment
performance
(and how
using a
‘devil’s
advocate’
perspective is
one way to
overcome
some of
these
handicaps) in
session 11
34
Actively
considering
the opposing
case and the
possibility
that our
decision may
be wrong
forces us to
‘think thrice’
and makes
our decisions
more robust,
as we will see
in session 6
(on
forecasting)
and session
11
35
End with your
‘buy’ or ‘sell’
recommend-
ation!
37
Agenda
• Introduction to the course
• Why invest in stocks for the long-term
• Introduction to value investing
• Foundations of long-term investing
• Developing an investment hypothesis
• Breaking down a hypothesis into work streams
• Seeking evidence to prove / disprove your hypothesis
38
The primary objective of investing is
to support consumption in the future
39
Investing in stocks can deliver good returns:
the very long-term experience of the US
Note that these
are real returns
(net of inflation)
Small changes
in the rate of
return can lead
to very large
differences in
value when
compounded
over long
periods – bonds
earn 6.3x the
returns from
bills, though
bonds earn only
0.9 percentage
points per year
Source: From ‘Stocks for the long run’ by Prof Jeremy Siegel, via
more than bills
http://viniyogindia.com/public/stocks-for-the-long-run-an-indian-perspective/ 40
Investing in stocks can deliver good returns:
our relatively short experience in India
Note that these
are nominal
returns (NOT
net of inflation)
Admittedly, ~40
years is still a
relatively short
period,
compared to
200+ years of
data we have
from the US
As every mutual
fund ad tells
you, past
performance is
not an indicator
of future returns
Source: http://viniyogindia.com/public/stocks-for-the-long-run-an-indian-perspective/
41
While long-term charts of the index
look like smooth upward-sloping lines…
S&P 500 index, monthly, 1950 to 2017
Source: https://www.mfs.com/content/en_us/mfs-insights/lengthening-the-investment-time-horizon.html
44
But holding periods vary from a few
micro-seconds to decades (!)
Micro- High Frequency
seconds Traders buy / sell
in micro-seconds
Investors like
Warren Buffett and
Decades Charlie Munger,
who hold for
decades, are rare
45
Over time, average holding periods
have shortened
Source: https://www.mfs.com/content/en_us/mfs-insights/lengthening-the-investment-time-horizon.html
46
Having a long-term horizon offers
opportunities for stock pickers
At very short
horizons, most
stocks earn
similar returns
At longer
horizons,
‘winners’ and
‘losers’ are
separated more
clearly
Source: https://www.mfs.com/content/en_us/mfs-insights/lengthening-the-investment-time-horizon.html
47
Most importantly, having a long
horizon improves the odds…
Rolling 5 year compounded annual return on Sensex,
1 year return on Sensex, 1980 to 2017
1985 to 2017
Rolling 10 year compounded annual return on Sensex, Rolling 15 year compounded annual return on Sensex,
1990 to 2017 1995 to 2017
50
All that said, there are many ways to
invest successfully
Finding the
investment style
that resonates
with you
intellectually and
psychologically
is an intensely
personal journey,
and can take a
long time
51
For the rest of this course, we will focus on building the
toolkit to become long-term oriented value investors
52
Agenda
• Introduction to the course
• Why invest in stocks for the long-term
• Introduction to value investing
• Foundations of long-term investing
• Developing an investment hypothesis
• Breaking down a hypothesis into work streams
• Seeking evidence to prove / disprove your hypothesis
53
What is value investing?
• Our working definition: Value investing is an approach to buying
stocks for less than their ‘intrinsic value’
• It may be easier to first explain what value investing is NOT
• “Company X’s stock has risen 2% every day for the last 3
days, so I will buy X today”
• “Company Y is loss making and trades at 100x revenues, while
a comparable company is growing slower and trades at 130x
revenues, so I will buy Y today”
• “Company Z should report good results tomorrow and the
stock may rise, so I will buy Z today”
• A value investor might instead say something like “Company V is
currently trading at ₹ 100 per share, while I think ‘intrinsic value’ is
₹ 180-200 per share. So I will buy company V stock today”
54
Another perspective, from a great
investor
• “Value investing is at its core the marriage of a
contrarian streak and a calculator”
- Seth Klarman, Baupost Group
55
What does it mean to be a
contrarian calculator?
• ‘Contrarian’ implies that a value investor should be willing to
take an opposing view to the ‘herd’ mentality often found in
the stock market, as stocks that are unpopular among other
investors are more likely to offer bargains
• The ‘calculator’ refers to the investor’s ability to reasonably
assess the ‘intrinsic value’ of a company
• In most situations, the ‘intrinsic value’ of a company can
be assessed relatively easily
• But there are exceptions – for instance, consider the
case of a small biotech company which is working on
an early-stage pipeline of promising products, The
company has no revenues, and the success or failure
of this pipeline may become clearer in 4-6 years. The
range of outcomes on the ‘intrinsic value’ of the stock
are even wider than the range of outcomes on the drug
pipeline – the company may go bankrupt or be worth a
few billion dollars!
56
Benjamin Graham is the father of
value investing
• Born in 1894, Benjamin Graham graduated from Columbia
University in 1914
• Weeks before graduation, he received offers for teaching positions
from three different departments at Columbia – Greek and Latin
philosophy, English and mathematics – but he went to work on
Wall Street and ultimately co-founded an investment firm called the
Graham-Newman Partnership
• Graham taught investing at Columbia Business School from 1928
to 1955
• Graham’s books laid the foundation for value investing
• In 1934, Graham co-authored ‘Security Analysis’ with
Columbia professor David L. Dodd
• In 1949, Graham authored ‘The Intelligent Investor’
Source: http://c250.columbia.edu/c250_celebrates/your_columbians/benjamin_graham.html
57
The three foundational concepts of value
investing were detailed in Ben Graham’s books
2 Mr. Market
3 Margin of safety
58
1
Part-ownership of a business
(1 of 2)
• Equity shareholders are the ultimate owners of a company and the
residual claimant to company’s cash flows (after all claims from debt
and other providers of capital have been settled)
• So the value of equity shares is inextricably linked to:
•The future cash flows generated by the business, and
•The quantum of debt and other claims to these cash flows
(including instruments such as stock options and securities
convertible into equity)
• “In the short run, the market is a voting machine but in the long run, it
is a weighing machine.” – Benjamin Graham
• While stock prices in the short-term can, akin to a popularity
contest, be affected by investor sentiment and other factors (the
“voting machine”), over the long run, the stock market usually
appropriately reflects the underlying ‘intrinsic value’ of the
business (the “weighing machine”)
59
1
Part-ownership of a business
(2 of 2)
• Figuring out what the Mona Lisa is worth is a really hard
• Assessing the ‘intrinsic value’ of companies is easier, and we can relylouvre.fr
on a few techniques (which we will learn more about in session 7),
including
•
Method A: Realizable value of assets, net of liabilities
•
Method B: Discounted present value of future cash flows
•
Method C: Valuation multiples of comparable companies
•
Method D: Prior trading ranges of the company and / or its peers,
especially if it is large, widely-researched and publicly traded for
many years
• Always try to triangulate value using many of the methods above
• In shorthand, we refer to this triangulated valuation of the company on
a stand-alone basis as the ‘intrinsic value’ of a company
• We will explore how the value of a company when it is acquired
(called the ‘private market value’) will likely be higher than the
value on the same company on a stand-alone basis, in session 7
60
2
Mr. Market (1 of 3)
61
2
Mr. Market (2 of 3)
62
2
Mr. Market (3 of 3)
• Margin of safety is the extent to which the current stock price (due
to the whims of Mr. Market!) is lower than ‘intrinsic value’ (which is
assessed based on the value of part ownership of the business)
• Margin of safety thus integrates the first two foundational concepts
of value investing
• Margin of safety is usually expressed as a percentage of the
‘intrinsic value’
• If a stock is trading at ₹ 90 and ‘intrinsic value’ is estimated to
be ₹ 100, the margin of safety is 10% [(100-90)/100]
• An investor might say that he wants to buy the above stock
with a 30% margin of safety, implying that he would buy at ₹ 70
64
3
Margin of safety (2 of 4)
Source: www.valuewalk.com
65
3
Margin of safety (3 of 4)
66
3
Margin of safety (4 of 4)
67
68
A short history of value investing:
Benjamin Graham (1 of 2)
• Benjamin Graham emphasized the importance of buying stocks at
a discount to net realizable value of assets on the balance sheet
• As you might expect, companies that are trading at large
discounts to the realizable value of assets are usually not very
good businesses and / or are going through very difficult times
• Graham’s approach focused on the ‘here and now’ of a
company’s net assets, and did not care much about the
business or its future prospects
• Graham recommended holding a widely diversified portfolio of
such companies
69
A short history of value investing:
Benjamin Graham (2 of 2)
• Benjamin Graham sought out ‘net nets’, which are stocks where
the realizable value of assets (net of debt) was less than the value
of the company
• In July 2018, Applied Genetic Technologies (‘AGTC’), a biotech
company that is in the process of developing genetic therapies
for rare diseases, had a market value of $74mm, and net cash
and investments of $112mm as of March 2018. For the quarter
ended March 2018, AGTC had operating and net losses as
well as cash outflows from operating activities of ~$8mm
• AGTC is a ‘net net’ as the market value of the company is only
2/3 of the net cash on hand
• This approach can be applied to situations where a company has
realizable fixed assets (such as surplus real estate) or other assets
such as investments that are collectively (net of debt) worth more
than the market value of the company
Source: https://finance.yahoo.com/quote/AGTC/key-statistics?p=AGTC
70
71
A short history of value investing:
buy ‘cheap stocks’ (1 of 3)
• Benjamin Graham’s insight can also be extended to situations where
a stock screens as cheap on valuation multiples such as Price /
Earnings, Price / Book, Enterprise Value (‘EV’) / Sales, EV / EBITDA,
EV / EBIT and EV / Free Cash Flow – we will call this approach
‘quantitative value’
• Portfolios which use a ‘quantitative value’ approach usually have 30-
50 stocks, and are rebalanced periodically
• Academic researchers found that the Capital Asset Pricing Model
(‘CAPM’) was not able to fully explain the returns on stocks, and that
stocks that screened as ‘cheap’ on valuation metrics delivered
‘excess returns’ (i.e., delivered returns in excess of what CAPM
would predict)
72
A short history of value investing:
buy ‘cheap stocks’ (2 of 3)
• So Prof Eugene Fama and Prof Ken French created a ‘value’ factor
which they called HML – stocks are sorted based on book / market
value, and the stocks with the highest book / market value are
designated ‘value’ stocks
• HML, which is short for High Minus Low, is the excess return by
going long the stocks that have the highest book / market value
(the cheapest stocks, by this metric) and shorting the stocks with
the lowest book / market value (the most expensive stocks, by this
metric)
• The Fama / French data library is at
http://mba.tuck.dartmouth.edu/pages/faculty/ken.french/data_libra
ry.html
• Fama-French factors for the Indian market have been computed by
Prof Sobhesh Agarwalla, Prof Joshy Jacob and Prof Jayanth Varma
• The Indian Fama-French factors are at
http://faculty.iima.ac.in/~iffm/Indian-Fama-French-Momentum/
73
A short history of value investing:
buy ‘cheap stocks’ (3 of 3)
74
Philip Fisher had a very different
approach to Benjamin Graham
• Philip Fisher was an investment manager who started his own investment firm
Fisher & Co in 1931
• Fisher’s approach was to own high-quality stocks for the long run, and he
famously owned Motorola from 1955 till his death in 2004
• Fisher’s book ‘Common Stocks, Uncommon Profits’ was the first investment
book to make it to the New York Times bestseller list
• Fisher emphasized the importance of investing in companies with strong R&D
and sales capabilities, run by high-quality management teams, and operating
in large and growing end markets
• Fisher thus looked primarily at the long-term outlook for a company, and
actively sought out good companies and ignored poor businesses.
• In contrast, Graham mostly sought to find companies that were trading so
cheap that their current market value was less than the realizable value of
their assets, without thinking much about the long-term outlook for these
companies
• Fisher also popularized the concept of ‘scuttlebutt’, which we will look at in
session 3
Source: www.forbes.com/free_forbes/2004/0426/142.html
75
Warren Buffett and Charlie Munger independently
had exceptional investment track records in the
1950s and 1960s (1 of 2)
• Warren Buffett was a student of
Benjamin Graham at Columbia
Business School, and worked from
1954 to 1956 at the Graham-
Newman Partnership
• From 1956 to 1969, Buffett
managed the Buffett Partnership,
mainly using a Graham-like value
investing approach
• The Buffett Partnership delivered
unbelievable results – 30%+ annual
returns that beat the index by 20+
percentage points with less volatility
than the index, all without a single
down year!
76
Warren Buffett and Charlie Munger independently
had exceptional investment track records in the
1950s and 1960s (2 of 2)
• Buffet’s friend (and future partner)
Charlie Munger was a lawyer, and
Buffett convinced Munger to take up
investing
• Munger ran an investment
partnership from 1962 to 1975,
holding a more concentrated (and
more volatile) portfolio than Buffett,
but still delivered outstanding long-
term results
• According to Buffett, “The blueprint
he (Munger) gave me was simple:
Forget what you know about buying
fair businesses at wonderful prices;
instead, buy wonderful businesses at
fair prices”
77
Charlie Munger encouraged Warren Buffett to
combine Graham and Fisher’s approaches when
they became partners in Berkshire Hathaway
• Warren Buffett and Charlie Munger partnered to set up Berkshire
Hathaway. In 1972, Berkshire Hathaway acquired See’s Candies for
$25mm - the seller wanted $30mm and Munger thought it was worth
as much, but Buffett bid $25mm but “wasn’t all that enthusiastic even
at that figure”
• Ultimately, the seller agreed to sell at $25mm, which was ~13x
earnings
• Buffett says Munger convinced him to pay up for See’s, a good
business that earned 50% return on capital – though the multiples
were much higher than what Buffett had paid for businesses in the
past (“A price that was 3 times net tangible assets made me gulp”)
• Buffett also credits Munger’s insight into the importance of the quality
of the business for Berkshire Hathaway’s subsequent investment in
many high-quality businesses like The Coca Cola Company
• “If we hadn’t brought See’s, we wouldn’t have bought Coke”
• “Through watching See’s in action, I gained a business education
about the value of powerful brands that opened my eyes to many
other profitable investments”
Source: https://25iq.com/2016/11/25/a-dozen-things-warren-buffett-and-charlie-munger-learned-from-sees-candies/
http://www.berkshirehathaway.com/letters/2014ltr.pdf 78
Buffett and Munger thus took value
investing into unexplored territory
79
Other investors have extended value
investing into newer areas
All these books are
must-reads
High-yield and
Howard Marks
convertible debt
Distressed debt,
Seth Klarman bankruptcy and
restructuring
Spinoffs, post-
Joel Greenblatt bankruptcy stocks,
‘magic formula’
investing
80
Does value investing work? We need to
look at the two broad schools of value
1983
1987
1991
1995
1999
2003
2007
2011
2015
1975
1979
-10
-20
-30
-40
-50
Average HML return 4.2%, Standard deviation 14.2%, Sharpe ratio 0.3
HML is positive in 55 of 90 years, but of course is negative in 35!
Note the large underperformance in 1934,1938, 1939, 1980, 1991,
1999, 2007
Also see extended underperformance in 1937-1940, 1989-1991,
1998-1999, 2013-2015
Source: Data for Fama-French factor HML from http://mba.tuck.dartmouth.edu/pages/faculty/ken.french/ftp/F-F_Benchmark_Factors_Annual.zip
82
Buying ‘cheap stocks’, using P/E,
EV/EBITDA and P/Book works in the US
All the value
‘Cheap portfolios beat
stocks’
the S&P500,
EV/EBITDA with better
Sharpe and
Sortino ratios
https://www.aaii.com/journal/article/why-value-beats-growth-a-brief-explanation.touch
84
Buying ‘cheap stocks’ thus has
conclusive evidence in its favour
‘Cheap
stocks’
85
One approach to ‘buy good business at
reasonable prices’ is Magic Formula Investing
QARP
• Joel Greenblatt quantitatively marries
the 2 key aspects of the ‘Buffett /
Munger’ approach – good business
and reasonable prices, in a way that he
calls ‘Magic Formula Investing’
• Greenblatt uses return on capital to
assess if a business is ‘good’ and EBIT
/ Enterprise Value measures
‘reasonable price’
• Greenblatt ranks stocks on both these
dimensions, added the two ranks
together, re-ranked stocks based on
the sum of the two ranks, and annually
builds an equal-weighted portfolio of
the 30 best stocks in this way The ‘magic formula’ approach
outperformed the index from
1988 to 2004, even if limited to
the largest, most liquid stocks
Source: The little book that beats the market by Joel Greenblatt
86
Gray and Carlisle applied the ‘Magic Formula’ for 1964-
2011 in their book ‘Quantitative Value’, with similar results
QARP
The Magic
Formula (‘MF’)
portfolio
significantly
outperforms the
S&P 500,
delivering
higher returns
as well as
Sharpe and
Sortino ratios,
with lower
drawdowns
Gray/ Carlisle
Magic Formula
The Gray/
Carlisle portfolio
significantly
outperforms the
Magic Formula
as well as the
S&P 500,
delivering
higher returns
as well as
Sharpe and
Sortino ratios,
with lower
drawdowns
But the Gray / Carlisle strategy is but one way to implement QARP
Source: Quantitative value by Wesley R. Gray and Tobias E. Carlisle 90
The plural of anecdote is not data
QARP
• Berkshire Hathaway’s exceptional
success has inspired a
generation of investors to follow
in the footsteps of Warren Buffett
and Charlie Munger with QARP
• There are many mutual funds
and hedge funds that follow
QARP, with a long track record of
outstanding performance
• That said, there really is no data
to objectively assess how the
entire universe of investment
managers applying a ‘buy good
businesses at reasonable prices’
have fared
91
So, in summary, does value investing
work?
‘Cheap stocks’ • Buying ‘cheap stocks’ conclusively outperform
the index, both on a raw and risk-adjusted basis
95
A short detour: understanding the
role of a catalyst (2 of 2)
• Many investors seek ‘value with a catalyst’
• A near-term catalyst reduces the risk of
being stuck in a ‘value trap’, when a stock
persistently remains cheap, and the market
price does not converge with (your estimate
of) ‘intrinsic value’
• A near-term catalyst can be particularly
valuable in a poor or declining business
• Other investors believe that ‘value is its own
catalyst’
• Low expectations implied by the stock price
may be exceeded as the business
performance ‘mean reverts’
• Takeover offers from strategic or financial
investors, or interest from activist investors
(more on them in session 5) may become
possible
• But activism / M&A are unlikely where
there are controlling shareholders
96
Agenda
• Introduction to the course
• Why invest in stocks for the long-term
• Introduction to value investing
• Foundations of long-term investing
• Developing an investment hypothesis
• Breaking down a hypothesis into work streams
• Seeking evidence to prove / disprove your hypothesis
97
A simplified view of the corporate
investment and growth cycle
Assets
Retain and invest cash
generate
for future growth
cash
Return to
providers of
debt / equity
98
The contribution of AIP and PVGO in the
‘intrinsic value’ of a business can vary widely
99
As the investment horizon lengthens and the share of
PVGO in ‘intrinsic value’ rises, it becomes more
important to understand the business and management
Low High
PVGO as % of ‘intrinsic value’
100
101
An introduction to the ‘investment
process’
• The ‘investment process’ refers to the series of steps taken by an
investor before deciding to (or not to) make an investment
• With experience, investors refine and customize their investment
process to identify good investments and avoid ‘unforced errors’
• Thus, the investment process adopted by an investor tends to
reflect the lessons learned from prior investing experience
• A novice investor’s investment process, which may rely primarily
on tips from friends and brokers, is less sophisticated than a more
skilled investor
• In this way, the degree of sophistication of the investment process
usually reflects the investor’s level of skill
102
A sound investment process for a
long-term investor…
• Traders who buy and sell a stock intra-day are focused primarily on
factors such as news flow, market sentiment and stock price
movements, as intra-day stock price moves have relatively little to
do with the long-term fundamentals of the business
• On the other hand, investment outcomes of long-term investors are
primarily affected by the long-term fundamentals of the business
• Understanding the quality of the business and management, and
analyzing financial statements, is therefore an integral part of any
long-term investor’s investment process
• That said, the actual level of diligence conducted by a set of
long-term investors can vary widely
103
… emphasizes detailed work on the business,
management and financials
Lessons from
business Hypothesis Start with the
diligence and hypothesis. The
financial analysis hypothesis drives
lead to updated work on assessing
hypothesis and the business and
conclusions Learnings from financial management
analysis feed into
business diligence
Business
Financial diligence on the
analysis business and
management
Lessons from
business Hypothesis Start with the
diligence and hypothesis. The
financial analysis hypothesis drives
lead to updated work on assessing
hypothesis and the business and
conclusions Learnings from financial management
analysis feed into
business diligence
Business
Financial diligence on the
analysis business and
management
107
Step 4: Act if the odds are in your
favour
Company Very low chance
Industry Stock implies
gaining some that the implicit
growth 18-20% long- Avoid
share over last expectations will
6-8% term growth
5 years be met
Company
Industry Stock implies Unclear if implicit
gaining some
growth 12-14% long- expectations will
share over last
6-8% term growth be met
5 years
108
A good investment process improves
the odds of good outcomes
Hypothesis
Likely to
lead to Likely to
fewer lead to a
mistakes good long-
Financial Business term
analysis diligence Likely to investing
lead to more track record
good
investments
Your view of the
Market
long-term outlook
for the company, > implied
expectations
based your ~= embedded in
understanding of < the stock
the business and
price
management
109
Focus on the investment process,
not on investment outcomes (1 of 2)
• While the investment process is related to the level of skill, the outcomes
associated with any set of investment decisions are affected by both the
skill of the decision maker and randomness (i.e., luck)
• But luck tends to average out over time, and so a long-term investing track
record therefore primarily reflects the investors’ level of skill (i.e., the
investor’s investment process)
• So, the right mindset for an investor is ‘process over outcome’
• A good process helps maximize the odds of ‘deserved success’ – see the
table below
110
Focus on the investment process,
not on investment outcomes (2 of 2)
111
112
Agenda
• Introduction to the course
• Why invest in stocks for the long-term
• Introduction to value investing
• Foundations of long-term investing
• Developing an investment hypothesis
• Breaking down a hypothesis into work streams
• Seeking evidence to prove / disprove your hypothesis
113
What is a hypothesis? (1 of 2)
• A hypothesis is “a proposition, or set of propositions, set forth as
an explanation for the occurrence of some specified group of
phenomena, either asserted merely as a provisional conjecture to
guide investigation (working hypothesis) or accepted as highly
probable in the light of established facts.”
• Developing a hypothesis is thus a key step in the ‘scientific
method’
• Observation (which often triggers a research question),
• Hypothesis (a guess about a plausible answer to the
question)
• Experimentation (developing appropriate tests to assess if
your hypothesis is valid)
• Observation (conducting the experiments and collecting their
results)
• Inference (a logical conclusion based on the results of the
experiment)
Source: www.dictionary.com/browse/hypothesis
114
What is a hypothesis? (2 of 2)
115
Hypotheses are easier to test in the
physical sciences than in business
• For example: X observes a dead plant in a dark room, conjectures
that the plant may have died due to lack of light and develops an
experiment to test this hypothesis
• Randomly divide a group of say 100 similar (and healthy)
plants of the same species into two rooms, one of which is
dark and the other well-lit, and otherwise treat the plants in
each room the same way (such as the amount of water and
manure that the plants receive) over the next two weeks
• At the end of two weeks, observe that plants in the dark room
die while those in the well-lit room are alive and healthy
• Infer that plants in the dark room died due to lack of light
• Hypotheses such as the one above are easily testable in the
physical sciences, but testing is usually harder in the world of
business (and the world of social sciences more generally)
116
What is an investment hypothesis?
• The investment hypothesis (and
related sub-hypotheses) can
therefore be viewed as a set of
provisional conjectures, based on
some preliminary background
knowledge about a company we are
evaluating
117
Investment hypotheses are the starting
point of diligence on a company
Hypothesis
Financial Business
analysis diligence
118
Investment hypotheses about a company
can be structured into five broad areas
1 Industry
4 Risks
5 Valuation
119
How to develop investment
hypotheses
• Develop a quick sense of the company’s business, possibly by reading an
annual report or investor presentation
• Review summary historical financial information for at least the last 3-5 years
• Reflect on what makes this company a good business, and why you like this
management team
• Identify the 4-5 ‘need to believe’ issues that need to be studied in depth
• Drill down into each of these issues and create sub-hypotheses
• Identify the types of work / analysis that need to be done on each sub-
hypothesis
• Make each of the sub-hypotheses ‘testable’
• Structure the tree of sub-hypotheses into smaller work steams such that the
information you gather while exploring each of the individual ‘branches’ rolls up
to your investment decision
• Recognize that some of the sub-hypotheses are more important than others –
a key sub-hypothesis (or a group of them) being disproven could lead you to
walk away from the investment
120
This is best understood through the
example - Colgate-Palmolive India
• Colgate-Palmolive India (‘CP India’) is a branded, consumer staples
(or FMCG) business, primarily in oral care (toothpaste / tooth brushes)
• The ultimate controlling shareholder of CP India - which has been
listed in India since 1978 - with 51% of the equity, is Colgate Palmolive
Company (which is listed in the US)
• For background, review the investor presentations at
http://www.colgateinvestors.co.in/media/1367/analystpresentation2016
.pdf
http://www.colgateinvestors.co.in/media/1362/analystpresentation2017
5faeeba83ef54755b29a2db64f9a4647.pdf and
http://www.colgateinvestors.co.in/media/1969/analystpresentation2018
.pdf
• Then, take some time to draft the investment hypotheses that
you think need to be tested before investing in CP India, before
moving to the next slide
121
122
Here are first level hypotheses for
Colgate India (as of July 2018)…
Company position CP India has a strong operating and financial track record,
and performance which is likely to sustain in future
123
… which we drill down into sub-
hypotheses (page 1 of 2)
1. The Indian oral care industry is very attractive
Industry 1a: Oral care in India has acyclical demand with long runway for structural growth
1b: Oral care has high entry barriers due to the need to (i) build a trusted brand,
(ii) set up deep distribution especially in rural India and (iii) constantly develop
new products to suit evolving consumer tastes
1c: The consolidated industry structure and the focus of key players on profitable
growth lead to high returns on capital and strong cash generation for the industry
Company position 2. CP India has a strong track operating and financial track
and performance record, which is likely to sustain in future
2a: CP India is the dominant market leader with the strongest brand, widest
distribution and regular, relevant new product launches
2b: CP India has held or increased market share over many years, despite new
entrants and changing consumer tastes
2c: CP India has delivered excellent financial results – steady growth with high
returns on capital, strong cash generation and sensible capital allocation
Risks
4. Increased competition (especially from Patanjali in the
‘natural’ toothpaste segment) is the primary risk, which
CP India can fend off
4a. Colgate India has lost market share to Patanjali (which is not fully reflected
in Nielsen market share data) due to the growing consumer preference for
‘natural’ toothpaste
4b. Colgate India’s launch of ‘Vedshakti’ toothpaste in the ‘natural’ segment has
been well-received, and has stemmed the loss of market share
4c. Colgate India has fought off efforts of competitors such as Hindustan
Unilever, Dabur and Procter & Gamble (‘P&G’) in the past with little loss of
market share, and will likely fend off Patanjali’s efforts too
4d. ‘Natural’ toothpaste is likely to remain a segment of the toothpaste market,
and Colgate can stay #1 in oral care even if it is not #1 in the ‘natural’ segment
125
Sub-hypotheses are broken down
further into work streams (1 of 2)
Sub-hypothesis Work stream Source of info Priority
1a: Oral care has acyclical demand with long runway for structural
growth in India
Oral care has - Analyze oral care industry - Nielsen market research Medium
acyclical demand volume and value data for India data
for the past 10-15 years to
assess cyclicality of demand
- Review industry data from other - Management of CP India
low-income and middle-income or their competitors, oral
emerging markets to assess care companies in other
cyclicality of demand, if any emerging markets
Oral care has - Analyze penetration, per capita - Nielsen market research High
long runway for consumption volume and per unit data
structural growth price trends for last 5-10 years for
in India tooth brush, tooth powder and
tooth paste in India
- Compare India with other low- - Management of CP India
income and middle-income or their competitors, oral
emerging markets to assess care companies in other
runway for growth emerging markets
- Data from market
research firms like
Euromonitor
126
Sub-hypotheses are broken down
further into work streams (2 of 2)
Sub-hypothesis Work stream Source of info Priority
2b: CP India has held or increased market share over many years,
despite new entrants and changing consumer tastes
CP India - Analyze Nielsen survey data to track CP - Nielsen market Medium
has held or India’s market share over 10-15 years research data,
increased - Deep dive in particular into significant adjusted for Patanjali
market decreases in CP India market share (such sales
share over as to Hindustan Unilever Limited (‘HUL’) - Annual reports of
many years during 1999-2004), and how CP India was CP India and HUL
despite new able to recover subsequently for 1999-2004
entrants - Deep dive into periods where a credible new - Press articles from
player (such as P&G) entered the market – 1999-2004 / 2013
how did CP India react and what was the - Employees of P&G/
impact on CP India’s market share HUL / CP / Dabur
CP India - Analyze movements in the share of newer - Nielsen market High
has not sub-segments of the oral care market (such research data,
faltered as gels, ‘naturals’, sensitive) over time adjusted for Patanjali
despite new - Assess if the growth in these sub-segments sales
entrants was led by CP India, or whether CP India - Annual reports of
and was responding to competition CP India and
changing - If CP India is a follower in newer segments, competitors
consumer assess how quickly did it take to become a - Current / former
tastes credible player / leader in these segments employees of CP
- Understand how CP India launched India and
‘naturals’ that are not in CP’s global portfolio competitors 127
128
Food for thought: 1 of 1
Food for
thought
129
Agenda
• Introduction to the course
• Why invest in stocks for the long-term
• Introduction to value investing
• Foundations of long-term investing
• Developing an investment hypothesis
• Breaking down a hypothesis into work streams
• Seeking evidence to prove / disprove your hypothesis
130
While gathering information to prove / disprove
your hypothesis, it is better to start with the
‘facts’ before getting into the ‘story’
“I teach my students and analysts: start first with the SEC filings, then
go to press releases, then go to earnings calls and other research.
Work your way out. Most people work their way in. They’ll hear a
story, then they’ll read some research reports, then they’ll listen to
some conference calls, and by that point may have already put the
stock in their portfolio. It’s amazing what companies will tell you in
their documents…
This way you are looking at the most unbiased sources first. People
on earnings calls will try and spin things, and analyst reports will
obviously have a point of view. All of that is fine, because hopefully
you will have first read the unvarnished facts. Primary research is
crucial and not as many people do it as you think. Because there
is so much information out there, it almost behooves people to read
the source documents.”
- Jim Chanos, Kynikos Associates
https://www8.gsb.columbia.edu/sites/valueinvesting/files/files/Graham%20%26%20Doddsville%20-%20Issue%2015%20-%20Spring%202012.pdf
131
There are many ways – some more reliable
than others – to understand a company
during the diligence process
Relatively
more reliable Ex-
Competitors Vendors
sources, not employees
‘managed’ by
the company
Physical
Industry
Customers visits to
experts
stores
132
A short detour: evidence and
validating a hypothesis
Evidence
Prove a
Evidence hypothesis
Evidence Evidence
Evidence Disprove a
hypothesis
133
In 1650, you could not confirm the
hypothesis that all swans are white…
134
… but the sighting of a black swan in
1697 (in Australia) disproved it
136
The right way to test investment
hypotheses
During diligence, investors tend to seek out evidence that
confirms their hypothesis…
Evidence
Prove a
Evidence hypothesis
Evidence Evidence
Evidence Disprove a
hypothesis