BUILDING

A MOBILE
FRIENDLY
WEBSITE

HOW-TO GUIDE
 Building a Mobile Friendly Website
HOW-TO GUIDE

A mobile friendly website will make your business more accessible to customers and prospects.
This guide will outline why you need a mobile friendly website and how to implement one for your
business. Read this brief guide and follow the action plan to get started.

Why is this Important?

Mobile friendly websites, also known as responsive websites, represent a new movement in web
design and refers to the ease in which a user is able to access a website using a portable device
such as a smart phone or tablet. Examples of optimization for portable devices include designs
that are developed to ensure minimal scrolling, quick to load graphics, and clear navigation. The
idea is simple: Mobile friendly designs ensure that your company’s website can be viewed as
easily as possible whether a customer is accessing the site via a laptop, tablet, or smart phone.

According to a recent Google survey, 72% of mobile users said web accessibility on a mobile
phone was important to them. However, only 26% of small businesses currently have a mobile
friendly website. As more people turn to portable devices in their daily lives, the importance of
hosting a website that can be accessed on one of these devices increases dramatically.

What is a Mobile Friendly Website?

Mobile friendly websites refer to the ease in which a user is able to access a website using a
portable device such as a smartphone or tablet. These optimized sites use a minimalist design in
order to guide the customer to the appropriate information without distracting them with features
that may not be optimal for a smaller screen, and that can eat up data and slow performance.

An example of how a website may be viewed on various Internet devices:

2 BUILDING A MOBILE FRIENDLY WEBSITE HOW-TO GUIDE

 Building a Mobile
Friendly Website
HOW-TO GUIDE

In today’s market, 24/7 internet accessibility is more important than ever before, and this access
regularly occurs through mobile devices. Potential customers researching your business may not
give you a second chance if their first impression of your mobile site does not meet expectations.
In fact, 46% of consumers surveyed in a recent Gomez survey suggested that they would be
unlikely to return to a mobile site if it did not work properly during their last visit. Your business
only has a few seconds to grab the attention of a prospect, and if it is loading slowly because of
large graphics, too many tables, and/or videos that will not play, it is likely a prospect will move on.

Mobile Friendly Website Benefits

Expanded access to customers for your business - When your company creates a mobile friendly
website, it can reach more people than ever before because there are users who prefer to access
the Internet from mobile devices.

Increased brand recognition and customer appreciation - More than just increasing your
customer base and profit margin, you also increase the appreciation consumers have for your busi-
ness.

Matching customer expectations - In todays’ market, consumers expect results, and they expect
them fast. This is why you are not only potentially losing new customers by not having a mobile
website, but you are also risking losing current customers who are unable to access your web
content on the go. Being accessible to your customers should be your #1 priority as a business.

Now that you understand what a mobile friendly website is and why it is important to your busi-
ness, follow these simple steps below to get started in creating a new and mobile friendly website
for your business.

We also recommend you take our Mobile Marketing Maturity Assessment to assess
your preparedness for a mobile marketing initiative.

3 BUILDING A MOBILE FRIENDLY WEBSITE HOW-TO GUIDE

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