Video viewability 25 Agustus 2019

1) Accreditations: Metrics in this report have been accredited by the Media Rating Council for Video Impressions and Video Viewability on Google Ads for the Desktop Web,
Mobile Web, and Mobile App device environments only
2) Data Eligibility: This report includes only data based on impressions eligible for Video Viewability Measurement. As such, only the following formats are included in this
report - In-Stream, Bumpers
3) Metrics Presentation: Metrics are presented as net of GIVT+SIVT filtration for Desktop Web, Mobile Web, and Mobile App. Gross Impressions can be calculated by adding
the Impressions + Invalid Impressions columns

Campaign Campaign Viewability Invalid Impressions Measurable Non- Viewable Non- Measurable Viewable Non- Non- Viewable
ID Video impressions impr. measurable impr. viewable rate rate measurable viewable impr. distrib.
Device impr. impr. impr. distrib. impr. distrib.
6454531853 Video Viewability - 85 2,424 2,424 0 2,279 145 100.00% 94.02% 0.00% 5.98% 94.02%
Campaign Desktop
of 8/17/2019 Web
6454531853 Video Viewability - 42 206 206 0 191 15 100.00% 92.72% 0.00% 7.28% 92.72%
Campaign Mobile Web
of 8/17/2019
6454531853 Video Viewability - 229 15,079 14,043 1,036 13,578 465 93.13% 96.69% 6.87% 3.08% 90.05%
Campaign Mobile App
of 8/17/2019
6454531853 Video Viewability - 1 531 531 0 512 19 100.00% 96.42% 0.00% 3.58% 96.42%
Campaign OTT
of 8/17/2019