Professional Documents
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Media Language
Media Language
o Claude Lévi-Strauss
o Roland Barthes
o Tzvetan Todorov
o Steve Neale
o Jean Baudrillard
You need to able to apply their theories when you analyse examples.
Lévi-Strauss – Binary opposites
Young Old
Light Dark
Small Tall
Vulnerable Powerful
Alive Dead
Griffindor Slytherin
Good Evil
Curtis Tommy
Barthes - Semiology
Signifier
Signified
1. Equilibrium
2. Disruption to the equilibrium
3. Recognition
4. Quest to restore the equilibrium
5. New equilibrium
1. Equilibrium
2. Disruption to the equilibrium
3. Recognition
4. Quest to restore the equilibrium
5. New equilibrium
Neale – Genre theory
Repetition
and
difference?
Hotel Transylvania (2012)
Dracula (1992)
Baudrillard – Hyperreality and postmodernism
Hyperreality is an inability of consciousness to distinguish reality from a
simulation of reality, especially in technologically advanced
postmodern societies.
Hyperreality is seen as a condition in which what is real and what is fiction are
seamlessly blended together so that there is no clear distinction between where
one ends and the other begins.