Sunfeast has been consistent in its promotions across different media and has beautifully

communicated different messages for a variety of offerings. Sunfeast Glucose Biscuits are targeted
for children between age groups of 8-14 and their mothers. Sunfeast Marie Lite is directed as light
and crispy biscuit targeted at housewives. Sunfeast snacky is targeted is directed as light and crispy
biscuit targeted for family members for light snacks. The company has clear messages for its target
segments in all its advertisents across different media.

Competitors of Sunfeast in the biscuit industry have relied upon different marketing strategies.
Britannia has the quality of products as its biggest promotion. It has also been using mega events like
world cup and has come up with slogans that went trending like ‘Britannia Khao World Cup Jao’.
Parle has endorsed celebrities like Aamir Khan and came up with slogans like ‘Hindustan ki Taakat’
for Parle-G and ‘Tasty itna ki Dil Aajayee’ for Hide and Seek. Priya Gold has most of its advertisings as
TV commercials and Print ads to promote its brands.