Are Your Company’s Strengths Really Weaknesses?

Analysing the case:

This case analyse that company’s strength really its weaknesses. Company does
a SWOT analysis, which is a method of evaluating a business, its resources and
the environment. Doing all of this will help understand a business as well as its
market.
There are two types of SWOT analysis: Traditional SWOT analysis and New
SWOT analysis.
Traditional SWOT analysis is that framework that identifies organization’s
strengths and weaknesses as well as its external opportunities and threats and
combining all of these factors into strategic plans
New SWOT analysis talks about both threats and opportunities and that it can
be both external and internal. It can be moulded into your strengths and
weaknesses as well by strength and weaknesses of other.
This retooled framework identifies that opportunities and threats can come from
within as well as from without. They may not be your own capabilities and
deficiencies but others matter too.
Company’s strengths can be their weaknesses.
Companies after thoroughly analysing their position via SWOT analysis can
changes their weakness into strengths.

Strategies can be changed and do change over the time depending over the
company.
As the time has changed and with every change there had been a huge change in
certain things as well as the competition in the market.
Traditionally, traditional SWOT analysis has been in use but since everything
has changed it time for companies to use New SWOT analysis when they are in
competition with other competitors and when they are in a market where there
are already ongoing businesses.
New SWOT analysis will help business know about its strengths and
weaknesses as well as the threats and opportunities and will help you in
knowing the same thing about your competitors. Capabilities and deficiencies
can come up from both the company within and without i.e. from external
sources.
Company’s strength when not known properly can lead to company’s weakness.
Which can be cater through proper use of new SWOT analysis.
A lot of company’s found loophole into their businesses when they were in
competition with other marketers. They looked into those gaps and made their
weakness their strength and this changed into opposite as well when a
company’s not aware of the type of competition it is doing in the market.