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1. This festive season Lakme India Limited promises to bring alive the dreams of millions of
Indian brides by planning to organise the absolute bridal Dream Team event comprising of
Manish Malhotra and Cory Walia showcasing the latest range of bridal collection for the coming
wedding season .The absolute bridal dream team will give life to the quite essential Indian
glossy bride keeping up with this is the launch of a new bridal set for to be bright comprising of
absolute gel addict eyeliner and exciting new shades of absolute gel addict lip colour and
absolute gel stylist nail colours. The company wishes to have gathering of potential customers
and media to cover On the basis of given information about Lakme India Limited answer the
following question
Identify and explain the promotional tool through which a large gathering of prospective customer
can be approached inform and persuaded to attend the event and to make it a great success.
3
2. Suresh purchase a tetra pack of tropical mix fruit juice .He fell sick after drinking the juice. The
consumer took a social media platform and shared an image of a tetra pack of the Tropical mix fruit
juice ,cut open to reveal black substances floating in the juice.He complaint about the same to the
retailer but the retailer replied that you should contact the manufacturer. Despite of making many
complaints to the company ,he did not receive any satisfactory response.
On the basis of the given information ,answer the following question
a) Identify and explain the right of consumer which has been violated
b) Suggest the appropriate authority where you could file the complaint
c)If not satisfied with the decision of that authority then where further he can complaint and within
what time period ? 4

3.Mr Nath is a recently appointed as a Product manager of Suntech Ltd .He has decided to
produce jute bags instead of plastic bag as they are banned by the government. He set a target of
producing 1000 bags in a day. it was reported that the employees were not able to achieve the
target. After analysis he found that the employees were not motivated and not putting in their best
for achieving the target. Mr Nath's behaviour is good towards the employees. His attitude is always
positive. So he announced various incentive schemes for the employees like: installing award or
certificate for best performance, Rewarding an employee for giving valuable suggestions
,Congratulating the employees for good performance
a) Identify the function of management and it's element highlighted in the above paragraph
b) State the incentive under which the employees are motivated. Explain two other incentives of
same category. 5
4. 16. Mr. Sharma opened a fast food eating joint in South Extension, New Delhi. His food
became popular and his joint started attracting a lot of customers. During lunch hours, customers
had to wait in queue for their turn. It resulted in some of the customers going to other eateries. Mr.
Sharma observed this and decided to find a solution to the problem. He observed that the time
taken between placing an order and getting the food was approx. 10-12 minutes although he had
claimed it to be 8 minutes. He installed CCTV in the kitchen and observed that employees attend
to their personal phone calls and gas burners remained idle due to inefficient working habits.
If employees adhere to the standard time norm, it will result in efficient use of resources and more
revenue to the firm. As a result he banned the use of mobile phones during working hours.
(a) Identify the function of management followed by Mr. Sharma.
(b) Name the two steps undertaken by him in the process of that function.
(c) Identify two values which are communicated to society. 4

5.Mega Private Ltd is company engaged in the business of manufacturing beverages.In the month
of March,Shyam the manager, plans to bring out a new drink for the summer season. He
distributed free samples of the new launch and got the feedback from the customers. The feedback
indicated that customers have preference for mango flavor over strawberry flavor. Accordingly the
production was adjusted and marketing department prepared their promotional and advertising
campaigns. As per sales performance report Shyam further modified his production plans.

a) Identify and explain the concept of management highlighted in the present case.
b) State any two characteristic of the concept identified 3

6. During the month of June 2015. in a train 'Pooja Express' going to Holy Shrine - Mata Vaishno
Devi.Few people in AC coach were evaluating the success of the Central Government, their
reforms, market scenario. Indian economy etc. Following are the extracts of their discussion: The
First said, "Competition is on the rise in the market. To face this problem, his company has
launched a Sales Promotion Scheme. According to this scheme, a customer who purchases goods
worth Rs. one lakh or more at one time will be given free a holiday package valued at rupees ten
thousand. The second drew their attention towards exploitation of the consumer in the market. He
said, 'Till this day, the sellers have been exploiting the consumers in more than one way. I feel that
the main cause of it was not raising any collective voice by the consumer against exploitation. But
now the Consumer Protection Act has made consumers aware of it and this problem is almost
over." Then, the third (who was a businessman) said, We are also under the pressure of consumer
satisfaction. We observe that those businessmen who feel this pressure are getting its
advantages." Finally, the Fourth said, "It is the duty of the businessman to keep the satisfaction of
the consumers in mind, because business is run by the resources made available to them by the
society."
Which dimensions of business environment have been discussed above. 3
7. Tata motors Ltd. decided to open up a new branch in remote area in West Bengal to
manufacture its small car "Nano" so that unemployed youth from the rural areas could get
opportunities as those available in urban areas. All children in these families are getting good
education and these families are also actively contributing to nation building through their
dedicated work. Identify the economic objective of management highlighted in the above
mentioned case. 1

8. Ballerina, a a greeting card, provided pre-written cards for every occasion. This formulae made
it more successful in USA. and UK. To get the benefit of the hi-tech consumer who make use of
computers in their lives ,Ballerina even launched a website for e-greetings. Inspired by its success,
it decided to enter France. But to their shock, as compared to their target of covering around 60%
of the young population, they could not even reach the figure of 10% as the people of France
preferred to write their feelings in the card on their own rather than the ready-made standardised
message.
What does the above case tell about the nature of business environment? 1

9. XYZ Company Ltd. is in the business of making soft drinks. It offers a wide variety of products
ranging from soda to mocktails.The company wants to add a new product line of cosmetics and
steel to its existing business. Can you suggest what kind of organisational structure should the
company opt for and why? Give two reasons in support of your answer. 3

10. Kanu is appointed as factory manager in a gel pen manufacturing company. He was given a
target of producing one lakh gel-pens per month. He knew that the "essence of management is to
achieve the desired results", but he does not know -how to ensure that the work 6 goes on
according to plans." Guide him by explaining the process so that he is able to achieve the desired
results. 5

11. SEBI has made mandatory that all DEMAT account holders are required to link their Aadhaar
with e-KYC for trading accounts by December 31, 2017. In case of failure to submit the documents
within the prescribed time limit, the account would be suspended till the Aadhaar details are
submitted by the client. The move is aimed at curbing 'money laundering and 'tax evasion' through
the stock market.
(a) Identify the type of function performed by SEBI.
(b) Outline any two other functions performed by SEBI. 3

12. Sudha Garments Ltd. is facing a problem of declining market share due to increased
competition from new entrants in the market. Its competitors are successful in capturing significant
market share as they are offering products as per the pocket of the customers. For price sensitive
customer,i.e lower income group, they are making polyester mixed garments. At the same time,
for quality conscious customers 100% cotton and linen garments are marketed. a. Identify and
state the business plan for Sudha Garments Ltd.
b. How this business plan will be formulated? 3
13. ’i-phone lndia Ltd.’ is a manufacturer of advanced category of mobile phones. The company
trained its engineers from Japan. It markets its mobile phones domestically as well as
internationally. The company had a substantial market share and had a loyal customer following
because of quality of its i-phone. From the last financial year the company had been unable to
achieve its targets because of competition in the market. The company is planning to revamp its
controlling system.
(i) Identify the concepts of management involved in the above para.
(ii) State the steps of the revamped controlling process to be followed by the company to solve this
problem.
(iii) Also, state any one value which the company wants to communicate to the society. 5

14.Mr. Pradeep, the supervisor, in Ferro Ltd. is facing problems in achieving target output from the
workers as some of them are lethargic and report late to work. It is demotivating other workers
also. Pradeep discussed the matter with the production manager and the next day the notice board
of the factory area displayed information for all workers that any employee who reports late to work
for three consecutive days will have to work on following Sunday. This brought situation under
control and Pradeep saw that production was near to meet the target.
Which function of management is being performed by the production manager in the given case?
List its step also.

15. In the fierce battle with 'Amazon' and 'Flipkart' for supremacy in the Indian e-commerce space,
'Snapdeal' decided to reduce the marketing fee it charges from the online vendors on its portal and
have asked the vendors to lower the price so that it can shore up sales on its portal. Vendors have
agreed to this proposal as they are not likely to affect their incomes. In addition, it decided to
deliver the goods within a day to increase average purchase and getting towards profitability and
hired more employees preferably females and differently abled (Divyaang) persons.
(a) Identify and explain the points of importance of understanding business environment identified
above
(b) Highlight the values the company is likely to achieve. 3

16. Rajender has been running a successful business of manufacturing traditional wedding wear
for women including sarees and lehengas. His friend Surinder who is engaged in the business of
providing web designing solutions to his clients, suggests him to explore the option of selling his
products online. Rajender agrees to his suggestion and decides to venture into online business,
keeping in view the various e-commerce regulations in order to avoid imposition of any penalty. In
order to facilitate the sale of his products, Rajender decides to offer multiple payment options such
as cash on delivery credit or debit card transactions, net banking to the buyers etc.
In context of the above case:
(a) Identify the two different types of plans mentioned in the above paragraph that relate to the
online portal that Rajinder intends to start by quoting lines from the paragraph.
(b) Distinguish between the two types of plans as identified in part (a)
( c) Highlight the values followed by Rajender 4
17. Mr Arnav Gupta is the Managing Director of 'A.G. Motors Limited', a company known in the
market for its product quality. The management of the company pays lot of attention or Research
and Development. This was the reason that the company made such engines whid consumed half
of the quantity of fuel consumed by other ordinary engines. The Company diversified itself and
started manufacturing three wheelers also. This new product was based on the new technology
engine that consumed less fuel. The people bought these briskly. The company earned a huge
profit from the sale of this product. The new engine had its control not only on the consumption of
fuel but also on the emission of smoke.
Identify and explain the dimensions of business environment described in the paragraph given
above. 3

18. Two Big Bollywood Movies were scheduled to be released on the same date. But, at the last
moment, release of one movie had to be postponed due to opposition by a group of people
because of some unethical content in the movie. The loss suffered by movie postponed, provided
opportunity for the released movie, to earn maximum profits.
(a) Which characteristic of business environment is highlighted in the given case?
(b) Identify and explain the dimension of business environment, which led to the postponement of
movie. 3

19. Which sales promotional technique will be applied in the following

“ Buy 2 shirts and get 40% off” 1

20.Dhora Ltd.‘ was operating its business in Malaysia. The company started exporting its products
to India when the Prime Minister announced relaxation in import duties on fiber sheets. The
company appointed retailers in India who had direct online links with the suppliers to replenish
stocks when needed.Identify and explain the dimensions of business environment discussed in
above case. 4

21.Ankit Ltd. is engaged in manufacturing electrical appliances. The company has been facing lots
of problems for the last few months .The sales department has received a huge order but the head
of production department is unable to produce it as the purchase department has no space to keep
raw materials.Hence they have stopped buying new: raw materials, The heads of all the
departments blame each other for not being able to meet the requirements of the order .Sudha
joined as a manager and consultant and found that it was important to complete the order.All the
departments should work towards it. So she made all the efforts to reconcile differences and
harmonise individual goals with organisational goals.
1.Identify the concept of management which helped Sudha to develop the orderly pattern of group
in the pursuit of common goal.
2. State three reason for why Sudha required the concept identified int
question (1) above. 4

22.Identify the marketing philosophy/thinking highlighted in the following cases 4

a.This concept is based on the belief that consumers favour low price products which are widely
available
b.Produce products according to customer's requirements
c.This concept pays attention to social, ecology and ethical aspects of marketing.
d.Maximise the profits by satisfying the customers. needs better than the competitors.

23. 'Mrs. Renu Natrajan', the Principal of Prince Public School' appointed Mr. Sansar Chand as
the coach for football team which was to play the final match in the State Level Tournament.
During training the coach inspired the players to make up their mind to win the match in all
circumstances. Also he stressed that they had to win the match with the difference of at least five
goals from the losing team.He explained special methods to the players for playing both offensive
and defensive game: Also he told them how after beating the opponents, football would be passed
from one player to the other until it reached the goal box of the opposite team. In the end of the
training, the coach warned all the players against misbehaving with any of the players of the
opposite team.Otherwise they would be punished.
(i) Identify the concept of the planning functions of management described in the paragraph given
above.
(ii) Explain the four types of concept identified in part 'a' by quoting the relevant lines. 5

24.Mr. Vikram Siigh Churuwala is working as the General Manager-GM of ‘Jaipur Hotels
Limited’. Keeping a watch over the business environment is included in his routine. For
the last few days he has been observing that the government is taking a special
Interest in the Tourism industry . The receipt of Foreign Exchange and Employment promotion
Are its two easons. On the basis of this news he decided to set up hotel at several tourist
places. JHL established 50 hotels before other companies considered this issue. Very soon.
JHL became well known in the market. Behind the fame of the company another
reason was that company was giving its employees not only the responsibility but. also the
authorities of completion of work. Consequently, the employees felt good. The environment
being to their liking now they had started meeting their immediate managers with the latest
ideas. Their suggestions were being taken respectfully by the company.
(a) Identify the importance of Business Environment described here by quoting the relevant lines
(b) Explain two more concepts used by the company. 3.

25. A company has already issued shares worth 1 crore. Now due to expansion plan the company
is planning to issue further shares worth 50 lakhs. Advice the method of floatation that can be used
by the company and why? 1

26. Greencare firm Beauty Ltd. had acquired a 70% stake in two dermatology centres based in
Dubai and Sharjah to expand its presence in United Arab Emirates thereby increasing its
profitability and turnover. This acquisition had strengthen the company's network of clinics in UAE
region & added a new set of customers to its existing base in the region by being a first Indian
company is this space to do the same

Identify and explain the main benefits of understanding business environment discussed above
case by quoting the relevant lines.

27. A ltd. is one of the leading pharmaceutical companies, that focuses on developing innovative
medicines in important therapy areas impacting public health.The company is all set to launch its
new range of preventive medicines, covering a range of 100 widespread diseases. To implement
this plan, the finance manager prepared a blueprint. According to the blue print prepared, the
company required an amount of Rs.25 crores for the plan. The company presently has Rs.20,000
debt and 2,00,000 satisfied equity shareholders, shares having face value of Rs.10 each. The cost
of debt is much lower than the ROI.
(a) Name the concept of financial management referred in the above case.
(b) Discuss any two advantages of the above identified concept.
(c) Which component of capital structure should be opted for raise necessary finance? Give any
two reasons to justify your answer. 5

28.’Surakshit services Providers Limited' is a well known company for removing the routine
problems of the people. This company provides all types of big or small services; namely. Health
services, complaints regarding electricity faults, complaint about faults in electronic items,
complaint about faults in vehicles etc. The company has opened its offices at different places. The
policy in company is that women should be preferred to be appointed as head of every office..
Besides, under this policy, some positions shall he reserved for handicapped women also. The
head of every to office shall have the full authority to take decisions concerning the activities of
her office. For example, they shall be completely free to bargain with customers regarding the fee
to be realised from them.
a ) Which concept of management has been mentioned in the paragraph given above?
b) Write about two of the advantages of the concept identified above .
c) Identity one of the value of the company. 4

29. Identify the dimension of business environment in each of the following cases:
a. The sterling would fall by at least 12% and up to 15%.
b. Increase in the income of the MLAs and CM of Delhi.
c. 'Odd and even ‘ Rule in entire Delhi. 3

30. Beta Ltd. is a plastic manufacturing company. Debt equity ratio of the company is 2:1 where
Debt is Rupees 20,00,000 and Equity is Rupees 10.00,000 ( Rupees 10 per share). Company
requires Rupees 20,00,000 additional capital. Financial manager advised to raise it from Rupees
10.00,000, 15% debentures, Rupees 5.00,000 additional equity shares and Rupees 5,00.000
through 10% preference shares whereas CEO advised to raise Rupees 20,00.000 by issuing
equity shares. Return on investment is 20%. In your opinion whose advice is in favour of
shareholders and how ? (Show relevant calculations) 6
31. In a 40 minute long speech Prime Minister Narendra Modi announced the Demonetisation of
existing notes of Rs 500 and Rs 1000 during a televised address on 8th November 2016. This
move was undertaken to tackle the Black money in the economy, to lower the cash in circulation
which is directly related to corruption and also to eliminate fake currency used by terror groups.
The Reserve Bank of India laid down a detailed procedure for exchange of currency and the work
was distributed amongst the bank officials. The bank official worked with full commitment. They
worked for extended hours and also over the weekends to ensure speedy work process. However
they were reimbursed for the extra working hours. Income tax department also raided businesses
in Delhi, Mumbai, Chandigarh and other cities that traded with demonetised currency.
(a) In the above case study two principles of management are found to be applicable. Identify and
quote the lines of the applicability of principle.
(b) Explain any two importance of following principles of management in any type of organisation.
4

32. After completing his post graduation, Aman opened a small beauty salon in a posh area of
Mumbai to earn his livelihood. In order to attract good customers, he decided to install a hair spa
machine in the salon. He bought the required machinery from a local manufacturer in Bandra for
50,000. Later on, he found that the steamer of the machinery was not working properly: Despite
many complaints, the defect was not rectified by the manufacturer. He was very disappointed and
wanted to take a legal action against the manufacturer not only to get compensation but also to
save other people from being cheated by the local manufacturer.
(a) Can Aman file a complaint as a consumer? If yes, where?
(b) State any one direction which the consumer court can issue to the local manufacturer after
being satisfied about the genuineness of the complaint 3

33. What factors are to be considered while determining standards ? 4

34.Mrs.Rajlaxmi is working as the Human Resource Consultant in a firm manufacturing cosmetic,

which is facing a problem of high employee turnover. The CEO of the company has invited
suggestion from her for retaining the talented employees & reducing the employee turnover. Mrs.
Rajlaxmi recommends that the good employees be rewarded in a way that it creates a feeling of
ownership among the employees and at the same time make them contribute towards the growth
of the organisation.
a)Identify the incentive and explain its type, which has been suggested by Mrs.Rajlaxmi to the
CEO of the company.
b)Also explain any two other incentives of the same type 3

35. Muskaan belongs to a small village in Uttarakhand and is the only literate person from her
family. After completing her graduation in Commerce, she decided to follow her passion and
opened up a boutique in Karol Bagh. Soon, her business started flourishing. She got requests from
her cousins in the village to engage them in her business. She called her two cousins from village
to help her in business. She delegated the work to them irrespective of their individual capabilities.
It was observed that wastage of material and increase in overheads started. Identify the function of
management which was ignored by Muskaan. State any two advantages of this function of
management. 3

36. Raj, a marketing manager is a patient of diabetes for which he takes medicines regularly. One
day, on his tour to Patna, he met with an accident and was hospitalised. Due to doctors negligence
a delicate nerve of his right leg was cut rendering hum crippled throughout his life. Identify the
consumer right that has been violated by the doctors under the Consumer Protection Act, 1986 in
the above situation. 1

37.Harish. is a supervisor at Nutritive Atta factory. He interacts with workers and maintains close
liaison with them. He guide and instruct them to do the work. He analyses their work and suggest
them the ways and means to develop their work skill. The workers' morale is high and they share
their ideas and suggestions for improving the productivity with Harish. Which function of
management is being referred here. 1

38. In the next three years about a dozen of hybrids and electric cars are being launched in India
by the companies like Mahindra and Mahindra. Toyota, Nissan and Hyundai. The companies have
adapted this strategy for two prime reasons. Firstly to take the advantage of tax benefits being
offered by the government and secondly because of increasing concerns of people on the quality
of air in major cities. Identify and explain the related dimensions of business environment which are
being considered by Car companies. 3

39.Professor Thomas Jeffrey of Stanford University once stated that, "It is a critical skill. Your most
important task as a leader is to teach people how to think and ask the right questions so that the
world doesn't go to hell if you take a day off."
Identify the concept of management highlighted in the given statement and give any four points of
its importance. 5

40. As a part of modernisation process a company had to replace the obsolete machinery with
new one with latest technology. The new machinery had a greater production capacity and had to
operated using computer. At the time of its installation, the vendor explained the working to the
supervisor and the plant Manager, However, on using it, the workers could not operate it properly
that resulted in a lot of wastage of time and the resources which further led to the delay in order
processing within the specified period of time. The Plant Manager said that this problem could not
be solved unless and until they give hands on training to all the workers. Hence they arranged for
a vestibule training where the workers were made to work on a similar but less costlier machine so
that they may learn its operations.
(a) Which management function helped the Plant Manager to identify the problem?
(b) List the first four steps of the aforesaid function. 5

41.Vivo Ltd. is it well known name of hospitality industry. It has a chain of hotels and restaurants.
Despite the tough competition in the hospitality sector, it has managed to establish itself in
Northern India. Its hotels always found fully booked during the holiday season and the restaurants
are flooded with customers most of the time. After running successfully for around ten years, it now
intends to make its presence felt in other parts of the country. Their expansion plan needs an
investment of around 400 crones. The entire team is now making the plans for the funds raising
activity. They have estimated that their fixed capital requirement will be around 300 crores, and the
remaining 100 crores will be required for meeting the overheads. They have plans to raise the
fixed capital by offering 10% debentures to the public through an online system of stock exchange.
For raising funds through these means will also involve some additional expenses in the terms of
underwriting fees, brokerage etc. For this, they decided to make use of short term ,negotiable
instrument that is economical substitute for bank borrowings.
(a) Suggest the suitable sources through which Vivo Ltd. is planning to fulfil its fixed and working
capital requirements.
(b) Differentiate between the two means identified in the part (a). 6

42. ‘Hot Winters' is a premium sweater making company. The sweaters are worn in many countries
and they are of very high quality. For six months of the year the company is almost without work
but the remaining six months it is busy in preparing almost 10 million sweaters for its customers in
different parts of the world. What do you think is going to be the working capital requirement of this
company? Why? 1

43.Raman Hotel in Kashmir was facing the problem of maintaining the workforce during off season.
The management did not want-to lose regular employees, by retrenching them, to cut down the
costs. Mr. Raman, the director of the hotel; formed a joint management committee in which the
senior most workers were involved. ,On the recommendation of the committee, he offered the
employees a loyalty bonus in terms of half a month's salary for each month during the off season
provided, they rejoined the hotel during the tourist season. This not only provided job security to
employees but also helped them to earn additional income by working elsewhere during the off
season. Identify and explain two types of incentives offered to the employees. Also name any two
incentives offered under the same category. Identity the. values represented in Mr. Raman's
action. 4

44. The internet has changed the way of conducting business. The government has also promoted
online companies to flourish in the changing business scenario. 'Order Online' is an entrepreneurial
initiative by a group of young management experts. The company has entered in the domain of
providing online selling. Many new companies have also entered after seeing them enter this mode
of business and many of these companies are foreign in origin The companies dealing in online
business know that in today's world customer has lots of options. The customer is no more
dependent on a single company for the product he requires. This has empowered the customer
who has more choices and the result is a fragmented market. The companies selling with
monopoly in the market are the stories of the past. The products offered by the companies are
going through different type of technological changes. The companies are trying to give variety of
products which are technologically advanced. 'Order Online' is a company which is right now
selling 250 products online. Recently, it tried to increase the number of products to be sold by 25
but it realised that many of these products were not allowed by the government to be sold in their
territory.
(a) Identify the three impacts of government policy changes on business and industry highlighted in
the above case by quoting the lines.
(b) Identify the dimension of business environment highlighted above by quoting the line 5

45. Mr. Shuhbendu Bose is the owner of Tikmac Enterprises' carrying on the business of
manufacturing various kinds of biscuits. There was a lot of discontentment in the organisation and
the targets were not being met. He asked his son, Naval, who had recently completed his MBA to
find out the reason. Naval found that all decision making of the enterprise were in the hands of his
father. His father didn't believe in his employees . As a result the employer and the employees
were not able to understand each other messages in the same sense. Thus, the employees were
not happy and targets were not met.
Identify any two communication barriers because of which Enterprises was not able to achieve its
target. State one more barrier each of the types identified in above. 3

46.Jasvir opened a showroom of mobile phones selling new as well as second hand phone with
repairing services. He employed 15 persons in his showroom. For greater productivity, he divided
the work into small tasks and each employee was trained to perform his/her specialized job. The
sales persons are allowed to close a deal with a buyer by giving a maximum of 10% discounts;
whereas the decision to give any further discounts is with Jasvir, as the final authority. In the earlier
days of starting of the business, five of his employees were asked to put in extra, hours of work. In
return, he had promised to give them a special incentive within an year. Therefore, after six
months, when the business was doing well, he awarded a cash bonus to each of these employees
to honour his commitment. However, when it comes to settling the conflicts among his employees,
he tends to be more biased towards his male employees.Identify and explain any three principles
of management followed and one principle violated in above case. 4

47. The MD of a company manufacturing air purifiers and soaps assigned the production target of
50,000 units each in a month to his divisional managers. Mr. Abhay is the Air Purifier Divisional
Manager and Mr. Dev is the Soaps Divisional Manager. Mr. Abhay was able to produce 50,000
units but Mr. Dev could only produce 49,990 soaps. Mr. Abhay went to MD and asked him to fire
Mr. Dev as he was ineffective. However, Mr. Dev said that although he could not achieve the
desired target, but still his performance was very close to the target, so he should be allowed to
work in the Company. You, as MD, are requested to take the decision. Explain the concept of
management which you will consider while taking this decision. 3

48.ABC Ltd. is engaged in producing electricity from domestic garbage. There is almost equal
division of work and responsibilities between workers and management. The management even
takes workers into confidence before taking important decisions. All the workers are satisfied as
the behaviour of the management is very good.
(a) State the principle of management described in the above para.
(b) Identify two values which the company wants to communicate to the society. 3
49. Jack Welch, the former CEO of General Electric, had laid down golden pointer for managers to
be successful "Create a vision and then ignite your organisation to make this vision a reality".
Identify the element of function of managemt indicated in the lines of Jack Welch. 1

50. While studying the quarterly reports of Juneja Pharmaceuticals Ltd. Board of Directors found
that labour turnover rate has risen by 12% in comparison to last year's same quarter results. On
informal enquiry, it was found that employees were given limited powers of decision making & low
degree of autonomy. It was reducing workers' creativity and level of job satisfaction. Board of
Directors called departmental heads and passed a resolution to delegate the decision making
powers till the lowest level of mgt. :
Name the new managerial practice adopted by Juneja Pharmaceuticals Ltd. How this practice can
be useful for the company? 4

51.Green Systems Ltd. was established in 2003 at Dharuheda village for providing the services of
'Rain water harvesting'. Along with its main objective of 'save water with profitability', the company
also encouraged the local people to use water judiciously with the help of demonstrations. It also
invited suggestions from its employees for 'Save Water' and awarded the best suggestions too. It
also celebrates its annual day on 4th October and presents each of its employees a plant.
(a) Identify and explain the element of direction discussed above.
(b) Identify the 2 values practiced by company. 4

52."Cargo Ltd." keeps constant vigil over business environment and studies it .During the course
of this study ,he noticed that there is a considerable fall in bank interest rate. On the basis of this
information ,CEO of the company ,Mr Critin Aggarwal anticipated rapid rise in demand for his
products of his of the company, Consequently, company decided to produce more than the normal
production. Company also decided to take special care of the health and safety of the people and
to keep profits at low level while fixing the price of the products. To achieve its objective of
increase in production, company will need 50 additional workers. Similarly, company will also
require some more managerial staff regarding appointment of the employees. It is the desire of the
company to recruit fresh candidate as they will be familiar with the new and modern ideas. Mr Ram
Oberoi, H.R. Manager of the company, arranged the required staff. It was brought to the notice of
Mr Oberoi that some of the machine operators needed training. He set up a training centre for this
purpose. In this training centre, the trainees were imparted one-month training. Thus by adopting
these measures, company achieved its objective of large-scale production.
a.Quoting the lines identify the component of business environment.
b. Quoting the lines identify the objective of management
c.Name and explain the source of recruitment used by the company.
D. Which training method is being used by company? 4

53. Faulty works Inc. has a very dynamic Plant Superintendent, Amit, who is fond of dealing with
tough situations. He is a perfectionist who believes in doing quality management. Every week he
prepares a schedule which helps in minimization of wastage of efforts and time of the department.
He however is upset with the cutthroat competition among the employees which is having a
negative impact on the production. Even after all such problems he is managing the situation very
well. On 26th Feb he informs his boss that the target given to him has been achieved and with the
best quality. The best part was that still two days were remaining for the dead line to be over which
was28th Feb. However his boss was not pleased as the cost incurred by his team for the
completion of project is more than the allowed limit.
a. In the above case find out the concepts of management violated and the concepts followed?
b. Also tell at which level of management does Amit work? 5