Art versus Technology

Is a very complex theme because technology, show each Day a great number of possibilities to
modify our lives.

In industrial music maybe it´s a great problem in the beginning. The major labels and the artists
change all the process and forms, artists today make your own promotion, merchandise,
distribution and other stuffs before makes to the labels.

In the art concept and point of view this mean a “freedom” to the artists but every step for
freedom coasts something. In this case the costs are the investments.

Record in a great studio is very expensive, have a good book manager is very expensive, a good
staff too, so “minor artists” could have this things in a major label today maybe isn´t possible.

But , on the other hand the artist can produce your music in own time and he can directs your
career .

Produce, distributes music today is much easy than another times. A great number of artist
record and produces in your houses. Projects involving musicians in different countries can be
done, its amazing!

He sell and distribute your music in streaming services free of longer and complex contracts.

The music can reach more people and more quickly, today a video or track reaches thousands
of views in minutes.

Every single change cause a great impact in music industry, make review the laws, payments
and investments. Changes like a CD “domain” around the 90 years or a MP3 in 2000.

Obviously the compression for the MP3 format cost in a loss of quality. Neil Young is a great
defender of a new format that recovery the quality and works like a MP3.

But independent, MP3 is a most popular format around the world and its provide a great
distribution of music in P2P.Napster is a great and revolutionary “company” that move the
music industry for the streaming way.

This change cause a great change in a Radio too. All these changes redefined the laws and
create a organizations to regulate this subjects.

All about copyrights and royalties and distribution forms was revised, and of course copies.

With the entrance of digital record, copy and distribute CDs in illegal forms make easy, it´s
another point revised for a labels, and nobody have any profit with this. And some forms to
protect the copyrights were created. But with the MP3 arrival every protect form was loss.
Other thing is about transmission rights and live performances record on illegal form.

But now we need learn about how conduct our business, understand of pre production and
production, record, promotion royalties and so many stuffs beyond the music!
The technology transform our world make the information reached remote places and in
music world isn´t different.

Everything is much more faster you can create a new album and throw it in a few weeks.
Record in your bedroom .Produce videos with low cost. And every is possible because of
technology.

So much things is happening through the years and the art created many possibilities to live
her. Since the first royalties “battle” in France, many things change and other still will, but the
digital era maybe the most relevant of all times in my opinion.

In other times this process is much slowly and each change have a great time to suit, but now
this change happen daily it’s a very dynamic and we have adjusted. And now we have
understand most quickly all of this world.

Understand the audience and product that we sell for us. Who will buy our product?

How much does it cost to produce? How the profit? That is understand that art isn´t only art ,
but is can be difficult.

Change art in a fast consumption product can be very hard. Is undeniable that every this
change be important and the technology is the future but is can be change the root of music or
your essence, maybe less time is left for musician or a “do it yourself” thing have consumed a
great part of time. The music industry it was always cruel and the artists disposables, but today
it is much more quick, maybe all this technology be a great escape and return to music.

I´m not against the music industry but I´m in favor of music and freedom of choice for people.
And in this moment in my country , mainly, have a little option , because the people is
conditioneted to choose the same people, artists or TV shows;

And I believe that the key of changes is in technology and Indie.