Professional Documents
Culture Documents
Our Vision 3
Industry Values 3
Situational Snapshot 7
2030 Megatrends 9
48
Foreword
1 2030 Roadmap
Australia’s agriculture sector has a bright future. Just how bright will depend on how well
we capitalise on our strengths and opportunities.
To ensure our food and fibre production is sustainably profitable, industry must be
guided by a strong plan focussed on the financial, human, natural resource,
infrastructure and research capital that drives it.
We know that in the coming decades agricultural trade - both domestic and export - will
continue to drive employment and wealth creation in our regional and rural communities.
With this in mind, never has ‘brand Australia’ been more important.
The continuing strength of our brand - synonymous with high quality and safe food and
fibre - requires us to capitalise now on what we do best, whilst challenging ourselves to
continually innovate and improve into the future. This is increasingly important as we
strive to meet the growing expectations of our community and customers, both in
Australia and globally. Increasingly, they want food and fibre which has been produced
in a clean, sustainable and ethical manner.
Whilst industry will drive this innovation and improvement, government must provide the
policy guidance, the tools, and the support needed to fulfil the sector’s aspirations. And
to achieve success, we must work together in a collaborative manner to both overcome
the challenges and to make the most of the opportunities.
The 2030 Industry Roadmap, developed by the NFF in conjunction with key industry
stakeholders, will be a crucial tool in assisting this collaborative relationship. I
congratulate the NFF and industry on driving this initiative and look forward to working
with its membership to reap the rewards that will come from a strategic and forward-
looking approach to Australian agriculture as we move towards 2030.
Industry Values
3 2030 Roadmap
Pillars of the Roadmap
Pillar 1:
CUSTOMERS AND THE VALUE CHAIN
• Agriculture is ranked Australia's most
trusted industry.
• Australia's freight cost per tonne-
kilometre is competitive with major
agricultural exporting nations.
• An average tariff faced by agricultural
exports of 5%.
Pillar 2:
• A 50% reduction in agriculture exports
GROWING SUSTAINABLY
experiencing non-tariff barriers each • The net benefit for ecosystem services
year. is equal to 5% of farm revenue.
• Australian agriculture is trending
towards carbon neutrality by 2030.
• A 20% increase in water use efficiency
Pillar 3: for irrigated agriculture by 2030.
• Maintain Australia's total farmed area
UNLOCKING INNOVATION at 2018 levels.
• Australia becomes a Top 20 nation for • Halve food waste by 2030.
innovation efficiency.
• Every Australian farm has access to
infrastructure and skills to connect to
the Internet of Things.
• Australia's farm energy sources are
50% renewable by 2030.
Pillar 4:
PEOPLE AND COMMUNITIES
• Double the number of tertiary and
vocational agriculture graduates.
• Increase the available work force by
25%.
• Achieve gender parity in the
Pillar 5: agricultural workforce, and double the
number of women in management
CAPITAL AND RISK MANAGEMENT roles.
• 90% of family farms which have 2+ • A mean score of 5 for Physical Capital
generations working in the business sub-measure in the Regional Wellbeing
have a documented succession plan. Survey.
NFF Members
consultation with leaders right along the
agricultural value chain: farmers, researchers, KPMG
agribusinesses, educators, the community, Discussion
government and more. Paper
This 2030 Roadmap lays out where we want to
head, and how we intend to get there.
It will form the basis of a collaborative effort, led
by the NFF, to pursue common industry goals.
This document now becomes the yardstick by
Targeted
which we measure our success, and hold
Industry
ourselves to account.
Consultation
5 2030 Roadmap
Policy
Research
2030
Roadmap
Advocacy
Leadership
Our Farms
There are
85,000
farm businesses in Australia,
99%
are wholly Australian owned.
Agricultural
businesses manage
7 2030 Roadmap
Our Industry
250,700
The total value of Australia’s Agriculture, forestry and
agricultural production for fishing represent
2018-19 2.4% of
Australia’s GDP
Australians are employed
by the agriculture industry.
is forecast to be
with the whole agricultural
CO2
Price growth has been
responsible for CO2
90% of CO2
9 2030 Roadmap
9.7bn – expected global population Projected 54% rise in food demand
by 2050. (CSIRO, 2018) by 2050. (FAO)
2030
Farm Businesses Roadmap Community
Individual farmers and The Australian and
farm businesses. global community.
11 2030 Roadmap
Australian Agriculture’s Plan for a $100 Billion Industry 12
Pillar 1:
Customers and the Value Chain
13 2030 Industry
Roadmap Roadmap
“
Maintaining trust and support is
critical. We need to invest in
programs and technologies which
“
Too often the benefits of supply chain
efficiencies never reach the farm gate.
We need to embrace a long-term
inform and engage our end partnership approach that shares both
customers. the risks, and the rewards.
Talking 2030 Participant Talking 2030 Participant
15 2030 Roadmap
Insight Aspiration Actions Impacts Metric
17 2030 Roadmap
Roadmap
“
We have already made a quantum
leap in sustainability within just the
last generation, but we can’t stop
there.
Talking 2030 Participant
“
Politicisation of environmental laws
presents an ever-present risk for our
business. We need a genuine
partnership approach between all
parties to restore stability.
Talking 2030 Participant
2.1.1
Implement a cross-sectoral Implementation of Agricultural
Agricultural Sustainability Sustainability Framework by 2025
Framework.
2.1.3
Support the introduction of Reduced financing costs for best
'Green Loan' commercial bank practice farms
products which reward
sustainable farming practices.
2.2.1
Develop a trajectory approach
for each commodity to work Plans in place for all major
By 2050 the towards carbon neutrality whilst commodities by 2025
carbon market 2.2 maintaining productivity and
could provide Australian agriculture profitability. Australian
income of $40 has cemented a agriculture is
billion to the land competitive New tools and support for carbon trending towards
sector (with advantage and neutral outcomes carbon neutrality
particular productivity gains by 2.2.2 by 2030.
opportunities for embracing a carbon Enhanced public investment in Individual farm carbon footprints
agriculture). neutral approach. research that delivers on-farm are assessed, and solutions
(CSIRO) carbon abatement and identified
productivity outcomes.
Substantial abatement in ruminant
animals’ methane production
19 2030 Roadmap
Insight Aspiration Actions Impacts Metric
2.4.1
Implement an evidence-based Biodiversity Strategy implemented
and cross-sectoral Biodiversity by 2025
Strategy.
Land used for
farming in Australia
has declined from
2.4 Protect agricultural land and water
We have stemmed assets
500 million
the loss of productive
2.4.2
hectares (65 per Adopt land use strategies that
farm land, improved Well-resourced science to inform Maintain
cent of the balance the needs of competing planning decisions
the health of our Australia's total
country’s industries, while limiting any
landscapes, and farmed area at
landmass) in 1973 impacts on agricultural land and
brokered lasting co- Global food and fibre needs 2018 levels.
to 406 million water resources.
hectares (53 per existence recognised in land use
cent total arrangements with prioritisation
landmass) in 2015. other landholders.
(AgriFutures) Native Title uncertainties resolved
2.4.3
Partner with indigenous Agreed principles for co-existence
landholders on a sustainable
Native Title regime.
Cooperation on land use planning
21 2030 Roadmap
Roadmap
“
Our traditional approach of
operating in commodity-based silos
will not serve us well in the digital
era. We need better mechanisms
for cross-industry collaboration.
Talking 2030 Participant
“
Innovation has always underpinned
our competitive advantage. We
need to ensure our industry’s
culture and structures can keep up
with an accelerating pace of
change.
Talking 2030 Participant
Australia ranks
3.1 Greater return on public
76th globally for Public and private investment
innovation R&D efforts work Australia
efficiency, and last seamlessly to 3.1.2 Higher innovation efficiency becomes a Top
in the OECD for translate world-class Foster an R&D investment 20 nation for
research research into tools environment that quickly turns Innovation export opportunities innovation
collaboration. and services which research into commercial tools efficiency.
(Global Innovation give Australian and services. Accelerated productivity gains
Index) agriculture a
competitive edge. Strong local grower groups
3.1.3
Invest in the capacity of digital
and human networks to share Easy online information access
and promote new practices and
tools. Improved access to new science
23 2030 Roadmap
Insight Aspiration Actions Impacts Metric
3.2.5
Ensure spectrum rules don't Greater network coverage
unreasonably inhibit on-farm
network extension.
25 2030 Roadmap
Roadmap
“
Every year the skill level we demand
of our employees grows. We no
longer need ‘farm hands’, we need
‘farm brains’ – and training and
qualifications to match.
Talking 2030 Participant
“
Our industry has so much to offer a
generation that wants a meaningful
career, work-life balance, housing
security and a healthy lifestyle – we just
need to tell that story!
Talking 2030 Participant
4.1.1
Publicise the compelling Agriculture is a career of choice
rationale for a career in
agriculture.
4.1 4.1.2
The job market for Apply an agriculture lens to All Australians are exposed to
There is a clear Double the
graduates of school and tertiary education agriculture
career pathway to number of tertiary
tertiary agriculture attract workers and curricula.
and vocational
qualifications is develop their skills, Pool of qualified, skilled labour
4.1.3 agriculture
five times larger with tailored streams Establish a nationally consistent, graduates by
than the supply of for new entrants Greater clarity skilled on-farm
'trade-equivalent' job brand for 2030.
graduates. (ACDA) through to seasoned roles
skilled farm workers.
professionals.
4.1.4 Continued opportunities for
Grow professional development, development
leadership and mentoring
opportunities for employees and A strong pool of industry leaders
business owners.
4.2.1
Establish an 'Ag Gap Year' Introduce agriculture at key
program to get young Australians career decision point
to try their hand at agriculture.
4.3.1
Conduct an annual agricultural Better data to measure our
diversity ‘audit’ to benchmark our progress
diversity and measure
improvement.
Women comprise More diverse industry leadership Achieve gender
41% of the
4.3 4.3.2 Access to a larger pool of
parity in the
agricultural Promote initiatives that facilitate agricultural
A career in Australian workforce talent
workforce, 18% of inclusion of underrepresented workforce, and
management roles, agriculture is an A workforce that better double the
communities in the agriculture
and only 2.3% of accessible aspiration represents the Australian number of women
industry.
CEO positions. for all. community in management
(WGEA) roles.
4.3.3 Reduced disadvantage in
Work with indigenous leaders to indigenous communities
grow opportunities for Aboriginal Attract new labour and skills
and Torres Strait Islander people
in agriculture, including within Better representation of
industry leadership. indigenous agriculture
27 2030 Roadmap
Insight Aspiration Actions Impacts Metric
4.4.1
Ensure every regional economic New economic opportunities for
development plan includes regional communities
agriculture and value chain
industries.
4.4.2
Complement existing regional Integrated economic plan for
plans with the Regional agriculture
The share of
Agriculture Deals approach (see
Australia’s 4.4 1.2.1).
population living in We live in strong A mean score of
capital cities has regional communities 5 for every
almost doubled that are home to: 4.4.3 Physical Capital
since the start of world class education Build leadership capability and High performing regional leaders sub-measure in
the 20th century, and health facilities; regional development ‘literacy’ the Regional
while the share for culture and and practice. Wellbeing
large regional entertainment; and a Survey.
centres has tripled. diverse economy. Great schools in rural and regional
(BITRE 2014) communities.
29 2030 Roadmap
Roadmap
“
Our traditional reliance on debt
finance has served us well, but to
fund our growth ambitions we will
“
The shift has started, with more
businesses adopting benchmarking,
boards, and expert business
need to diversify our funding sources advisors. The impact of this on our
in the coming years. business has been profound.
Talking 2030 Participant Talking 2030 Participant
5.2.2
Australian
5.2 Enhance the ability for
Investors are lining agricultural businesses to source Access to global investors
agriculture faces a
up to inject capital overseas capital (without Year on year
capital shortfall in
into Australia's compromising our national increase in equity
excess of $159.5
agricultural interests). investment in
billion if we're to
businesses, based on Australian farm
pursue a trajectory
demonstrated returns 5.2.3 Greater transparency businesses.
of aggressive
growth. (ANZ) and a supportive Invest in creation of robust and
policy environment. timely investment performance Focus on performance
data.
31 2030 Roadmap
Insight Aspiration Actions Impacts Metric
Cultural Change
A shared commitment to
break down industry silos
and proactively share
information and ideas
Collaboration
Agile structures to
capitalise on shared
opportunities, plus
formalised sharing of
resources where
appropriate.
Consolidation
Greater impact from
consolidated scale -
maximising resource
efficiency
33 2030 Roadmap
Australian Agriculture’s Plan for a $100 Billion Industry 34
Where to from here?
We have laid down our plan for the future, but now the hard
work truly begins.
Agriculture is already on a journey of growth. If we did nothing
but remain on the current trajectory, farm gate output would
likely exceed $80 billion come 2030.
Such growth is not insignificant, but as is agriculture’s
trademark, this Roadmap proposes that we push the envelope,
challenge boundaries, and welcome disruption.
However, optimism and bold ideas alone won’t get us to $100
billion. The real fuel needed for this journey is teamwork.
We’re calling on Government to play a central role in this
Roadmap, by stepping up with a National Strategy for
Agriculture that commits Federal, state and local governments to
a clear growth agenda.
The NFF will continue to resource the research and advocacy
needed to move this agenda forward.
This Roadmap will be a dynamic guide, able to re-routed and
revised as needed. It will also form the basis of an annual report
card from the NFF – holding us all to account for our progress.
Here at the NFF, we’re excited to get started.
We hope you’ll join us on the journey!
Fiona Simson
President, National Farmers’ Federation
Tony Mahar
Chief Executive, National Farmers’ Federation
35 2030 Roadmap
Roadmap
Australian Agriculture’s Plan for a $100 Billion Industry 36
36
Pillars in Action:
Delivering on 2030
Australian agriculture faces a significant challenge Currently, fragmented sources of public and private
regarding community sentiment. Whilst regularly investment have no coordinating strategy at the
included in the top 10 most trusted professions in regional level. By setting clear priorities at the
Australia, our industry is also faced with issues that regional level, and committing governments to
may erode community and consumer trust and policies and investments that complement those
support. priorities, we can better support private sector
investment and growth.
NFF, in conjunction with its members and other key
industry stakeholders, has commenced development Key concepts:
of a national framework for building community trust,
• Regional Agriculture Deals (RADs) are a binding
which will be supported and informed by the
agreement between Federal, state and local
learnings of other institutions, such as the Centre for
governments;
Food Integrity in the United States.
• A RAD will define the agricultural value chain
Key concepts:
priorities for a region, and commit all tiers of
• The development of a body or mechanism that government to policies and investments which
that develops and maintains trust; support those priorities; and,
• An independent framework that supports • Regions will be defined by shared agricultural
unbiased information and ideas; and, production systems and value chains – cutting
across local government areas as needed.
• Acknowledgement that there is genuine benefit in
understanding and addressing community This model builds upon the UK City Deals approach
sentiment. which has recently been adopted in Australia.
Delivery of this national framework will provide a RADs will deliver a more focused and stable policy
suite of tools to build trust and develop genuine environment for private investment, grounded in
engagement between our industry, our customers detailed local consultation.
and our community.
37 2030 Roadmap
Aspiration 2.1 Aspiration 2.2
Market-based Instrument Embracing Carbon Neutral
for Biophysical Assets by 2030
Australian farmers currently manage 48% of the In 2015 Australia signed the Paris Agreement,
Australian landmass, with 94% already actively committing to a reduction in “emissions by 26-28 per
undertaking some form of natural resource cent below 2005 levels by 2030, which builds on our
management, highlighting the significant 2020 target of reducing emissions by five per cent
environmental stewardship role that farmers play as below 2000 levels.” Australia is not only bound by
a part of their day-to-day business. They are our commitment to the Paris agreement, but by the
governed in this role by the Environmental Protection growing expectations of our community and
and Biodiversity Conservation (EPBC) Act 1999. customers about our environmental credentials.
Delivery of the EPBC is undertaken via a mix of As a sector that contributes 13 percent to Australia’s
regulation, enforcement and compliance within a greenhouse gas emissions, Australian agriculture
complex framework that often leaves farmers has a role to play in meeting our climate
confused about their responsibilities and feeling they responsibilities and moving towards a 2030 carbon
carry the burden of environmental public good at neutral goal.
their own cost. To ensure greater ongoing
Key concepts:
environmental conservation there is a significant
need to reconsider the tools provided to farmers and • Strong focus on carbon neutral technologies that
land holders, specifically the development of a provide a competitive advantage for existing
market-based instrument for biophysical assets. products;
Key concepts: • Develop new markets, domestic and export, that
benefit from innovative carbon neutral
• Consideration of successful mechanisms in use
technology;
overseas, including the Payment for Ecosystem
Services (PES); • Collaboration across all of industry to make the
greatest gains from the adoption of the latest
• Use of voluntary agreement that provides a
research and development;
stewardship payment in return for agreed
management regime designed to protect high • Enhanced partnerships with private institutions,
conservation value environments; and, government and other industries outside of
agriculture; and,
• A shift towards a partnership arrangement
between the farmer and government, creating • Development of an Agricultural Sustainability
clarity and stability, along with a greater incentive Framework to integrate strategies across the
to protect. whole of agriculture.
Improved on-farm connectivity and the proliferation Australian agriculture faces an immediate labour
of new digital farming technologies will produce shortfall of more than 101,000 full time equivalent
volumes of data about our farm businesses. As this workers. An option to stem this trend is the
pool of data grows, it will become increasingly development of a nationally consistent, 'trade-
valuable. equivalent' job brand for skilled farm workers.
Our global competitors are already at work on Key concepts:
frameworks that ensure the value of this data is
• Job titles: that are aspirational and can be clearly
maximised, and shared fairly across the value chain.
identified, allowing for branding for promotion;
Key concepts:
• Job descriptions: that clearly articulate the skill
• Building on the solid foundation provided by the requirements, roles and responsibilities required
Precision to Decision project; to undertake the role;
• Establishment of a national agricultural data • Formal training: provided through frameworks
management policy; such as Vocational Education and Training or
universities;
• Leadership by the NFF, to ensure a farmer-first
approach to data management; and, • Programs aimed at a range of potential
employees: from school leavers through to niche
• Rules which clearly articulate industry
groups such as 30-40’s career changers and
expectations of service providers in the digital
FIREs (Financial Independent Retired Early);
agriculture arena.
• Regional development: housing availability,
This approach is similar to that taken by industries in
access to education and training, along with other
the United States and New Zealand, where industry
support mechanisms for agricultural employees
has set clear groundrules to ensure farmers maintain
employed in regional and remote areas; and,
confidence in how their data is managed, and the
value of digital agriculture is maximised. • Cross commodity and industry initiatives that are
nationally consistent: aimed at delivering secure,
full time roles in what can be traditionally
seasonal, short-term contract roles.
39 2030 Roadmap
Aspiration 4.2 Aspiration 5.2
Regional Migration and Ag Visas Attracting New Capital
The continued growth required to drive Australian Australian agriculture requires $159.5 billion in new
agriculture towards $100 billion requires a capital to fund its growth ambitions. Traditionally, our
sustainable and stable workforce that ensures farm businesses have relied almost exclusively on
access to both skilled and non-skilled labour. debt financing for capital.
NFF has been advocating for the creation of a visa While debt finance will continue to play an important
specifically tailored to agriculture, which operates role in years to come, we must also position
under the working title of the ‘ag visa’. ourselves to take on new investors – including
through equity investment.
Key concepts:
To do this, we need to make our farm businesses
• Portability: ensuring employees are not tied to one
investment-ready by introducing structures and
employer;
financial management practices that make our farms
• Accreditation: providing a minimum level of work an attractive destination for capital.
place requirements (for example, Occupation
Key concepts:
Health and Safety); and,
• Adoption of alternative ownership models,
• Flexibility: allowing benefits to flow to both
including joint ventures, shared farming
employer and employee.
arrangements, equity partnerships, offtake
NFF recognises the need to balance short term structures, sale and leaseback, and
labour initiatives, such as the ag visa, with regional corporatisation;
and rural community development that provides long
• Better industry-led investment performance
term labour, including the Rural Regional Migration
metrics to standardise the language of farm
Initiative developed by the Regional Australia
business investment; and,
Institute.
• Improved financial literacy, performance
The initiative is aimed at ensuring retention and
measurement and governance capacity.
community cohesion through locally-led migration
strategies that assist workforce needs. Specifically
aimed at low-populated and resource constrained
towns, the strategy considers the services required
to support migrants moving to regional areas.
Roadmap Partners
In 2017, Telstra became a strategic partner of the KPMG is the official consulting partner of the NFF.
NFF – providing its endorsement of our vision for a
Throughout this process, the NFF has worked closely
$100 billion farm sector.
with KPMG’s agribusiness experts to capture cutting-
Under this partnership, Telstra has lent its resources edge thinking and ideas.
and expertise to the Roadmap process.
This began with the Discussion Paper authored by
Telstra’s support has enabled us to travel right KPMG, continues with this Roadmap which has been
around Australia, connecting with our stakeholders refined and finalised by KPMG, and will now move
and hearing their views on the future. into a research partnership to build on the ideas
identified in this paper.
Telstra’s commitment extends beyond the release of
this document. Together, we have established a
special fund to further the research and advocacy
needed to bring this Roadmap to life.
Consultation Partners
41 2030 Roadmap
NFF Member Organisations
Disclaimer
The information in the 2030 Roadmap does not necessarily reflect that of the NFF. Neither, the NFF, nor its servants and
agents, accept liability, including liability for negligence, arising from the information contained in the 2030 Roadmap.