29/10/2019 Does Your Website Meet ADA Accessibility Standards? Also, What Are ADA Accessibility Standards?

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DEVELOPMENT

Does Your Website Meet ADA

Accessibility Standards? Also, What
Are ADA Accessibility Standards?
Kelly Bleck | November 27, 2018
4 min read

You’ve likely heard of the Americans with Disabilities Act. Enacted in

1990, this law protects the rights of those with impairments that
impact how they use and interact with the same services as everyone
else. More explicitly, it prohibits discrimination against people with
disabilities in all areas of public life.
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29/10/2019 Does Your Website Meet ADA Accessibility Standards? Also, What Are ADA Accessibility Standards? | TrendyMinds

Your first thoughts probably jump to accessibility of physical spaces

— like a wheelchair ramp to the entrance of an office building or
business — but did you know that the ADA applies to your website as
well?

Quick note: we aren’t lawyers, and this blog is not legal advice in any
way.

What is ADA compliance?

ADA Compliance for websites refers to how easily someone with a

disability can use your website.

How important is ADA compliance?

To understand how important ADA Compliance is becoming, just look

at grocery retailer Winn Dixie, who lost a lawsuit last year to claims
that its website discriminated against users with visual impairments
who rely on screen reader software.

This is one of multiple lawsuits to spring up in the past few years and
months alleging that websites aren’t quite up to snuff when it comes
to accommodating the needs of all users. In part, the increased
attention likely stems from our growing reliance on websites, apps,
and digital tools to access common services and communicate with
brands. E-commerce sales, for example, jumped by 16% in 2017. By
comparison, in-store sales grew by 3.6% during the same time frame.

This, of course, carries the conversation past basic legal compliance

and raises the argument that websites should be ADA compliant
simply because everyone — including people with disabilities —
should be able to use them.

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29/10/2019 Does Your Website Meet ADA Accessibility Standards? Also, What Are ADA Accessibility Standards? | TrendyMinds

According to the 2012 Census, it’s estimated that nearly 57 million

Americans live with a disability — including:

about 8 million with a vision impairment,

more than 7 million with a hearing impairment,
15 million with a cognitive, mental, or emotional impairment, and
nearly 20 million with an impairment that affects their ability to lift
or grasp objects.

People living with disabilities interact with technology, websites, apps,

and digital resources differently — often with the aid of tools like
screen readers, special keyboards, or captioning software. Making
your website incompatible with tools like these alienates a potentially
large portion of your audience. It’s not just bad PR; it’s also bad
business.

Who needs to be compliant?

You can probably guess our answer to this: everyone should be

compliant. More specifically, though, all federal government websites
had to meet certain levels of ADA compliance as of January 2018,
and those lawsuits we mentioned expand required compliance to
anyone providing a “public service.” Specifically, healthcare, finance,
large retail, and other major industries should be making web
accessibility a priority if they haven’t already.

How do I become compliant?

Your first step toward compliance is evaluating your website to find

out how much work you have ahead of you. If you’re wanting to dig
into some data, SiteSort from PowerMapper is a downloadable tool

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29/10/2019 Does Your Website Meet ADA Accessibility Standards? Also, What Are ADA Accessibility Standards? | TrendyMinds

that will identify accessibility issues across your entire site — plus a
lot more.

Assuming your website is in decent shape otherwise, meeting

accessibility standards won’t require an entire rebuild. Typically, even
minor updates can make a huge difference for people living with
disabilities who want to use your website. This can include everything
from adding alt tags and increasing font sizes to restructuring your
content or navigation to better interact with screen readers.

The World Wide Web Consortium (W3C) is the de facto authority on

establishing web standards and provides comprehensive guidelines
for improving accessibility across desktop, tablet, and mobile
experiences for people living with all kinds of disabilities.

Where can I find a compliance checklist?

Right here. Here are the full guidelines from W3C, as well as

a shorter checklist from the Civil Rights Division of the U.S.
Department of Justice.

If you need help making your website more accessible to your

audience, we’re here to help. Tell us about your project.

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