PLEASE ANSWER THE QUESTION BELOW.

The Question refer to the Thomas Cook Skift Article that was discussed in class on SUNDAY.

Briefly IDENTIFY the FIVE (5) Variables that your group presented in class on SUNDAY based
on the article. (Please note: If you were absent in class, please refer either to your members
or read the article and identify the variables on your own). Please refer to SLIDE 4-10 in
Chapter Four.

External Factors surrounding Thomas Type of Variable (PESTEL) i.e.

Cook Organisation Political/Legal, Economic, Sociocultural,
Technology, Ecological

E.g. Political/Legal UK Government assisted Thomas Cook

customers to get flights back home

1 Sociocultural a)afraid of moral hazard because if

government did give funding, its from
taxpayers money.

b)circulation of bad news, consumer

less likely to book.
2 Technological a)disastrous 2010 deal to expand
physical stores while customer prefer
online.
3 Economic a)rising fuel cost
b)mountain of debt,unable to invest.
4 Ecological a)ash cloud crisis
b)Thomas Cook fail to find solution
with other affiliates, core lending bank
and additional involved parties.
5 Political-Legal a)Arab Spring
b)Not receive help from UK
Government prior to bankruptcy.

END.