Thematic analysis template Replace Blurred Lines lyrics with the interview data

Initial coding (come up with a term or Notes

phrase that summarizes each section). The
code answers the question: What’s going on
here? Code by answer. Two types of
codes: initial and vivo. Initial are the codes
you come up with to explain what’s going
on. Vivo codes are codes you borrow from
the data to explain what’s going on.
Transcription of answer to Question Step 2: Limit initial coding to one to three
1 word phrase
Place in this box only
Transcript of answer to Question 2
(place in this box only)
Zavier Eurie, Male, Junior, Lab Animal
Science Major

1. Originally, I went to the movie Outing,

theater with my friends
To see what all the hype was about, Curious, intrigued, interested
and I heard it expressed
African American culture.
When I went to see the movie Amazed, stunned, Speechless, shocked
I was completely surprised by the
results and the amount of
People who went to go see it.
I thought that the movie was Motivational, moving, thought-provoking,
Very inspirational to all African impactful
Americans.
The movie highlighted Shed light on, brought attention to,
African American cultures that aren’t elucidated
often spoken about and that
need to be spoken about.

2. I know a lot of us thought that we unpredictable, uncertain, inconsistent

couldn’t amount to much
even though there are records in
history about our great ancestors.
This movie really shows how we’re Aspiring, wishful thinking, desiring
able to grow as a people.
For any generation this movie can be Uplifting, elevating, encouraging
inspirational, and I would
recommend anyone to go see it.
Confusing, puzzling, unclear
There were things I did not
understand in parts of the movies as
far as what they
represented.

3. For example, who would be King Dominance, Justice, fairness, equivalence

and who would be their leader.
However, this movie is proof that
there are people who think they are
inferior and we must prove Hopeful, clearer future, confident
to them that we are all equal, so we
can make sure that we have a
brighter future. Comfort, Freedom, alleviation
Watching this movie was a moral
relief because African Americans are
usually portrayed in movies Capability, possibility, Determination
negatively.
People can really see how much
potential that we have when it
comes to Hollywood.
Step 3 Put like codes together in Boxes/ and come up with a word or phrase that summarizes the
terms in each box. They become the themes. Refine (tweak) themes if needed.

Like codes for Answer to Question 1. (I have three boxes. But depending upon the length of the
answer to each question, there could just one theme. And that’s OK.)

Amazed, Stunned, shocked, Motivational, Moving, impactful,

speechless. interested, curious, intrigued,
thought-provoking.

THEME FOR BOX 1: (Astounded)

THEME FOR BOX 2 : (Exhilarating)

Elucidated, shed light on, brought

attention to.

THEME FOR BOX 3 : (Enlightened)

Like codes for Answer to Question 2. I have three boxes. But depending upon the length of the answer
to each question, there could just one theme. And that’s OK.)

Unpredictable, inconsistent Uncertain, puzzling, unclear,

confusing,

THEME FOR BOX 1: (Different)

THEME FOR BOX 2: (Questionable)

Aspiring, wishful thinking, desiring,

uplifting, elevating, encouraging

THEME FOR BOX : (Enthusiastic)

Like codes for Answer to Question 3. (I have three boxes. But depending upon the length of the
answer to each question, there could just one theme. And that’s OK.)

Hopeful, Determination, clearer Justice, Fairness, equivalence,

future, possibilities, confident comfort

THEME FOR BOX : (Verbs make the

strongest themes)
THEME FOR BOX 1: (Optimistic)

Freedom, alleviation,

THEME FOR BOX : (Verbs make the

Step 4: Write
strongest report and discuss. What
themes)
 WRITE UP RESULTS. THIS IS HOW IT WILL START

The purpose of this thematic analysis of a series of in depth interviews was to discover what attracted
A&T students to Black Panther and why the liked it so much.

For the answer to Question 1, the following themes emerged:

Why is BP so popular?

1. Theme #1: Astounded

This theme was characterized by the following like codes: Amazed, Stunned, shocked,
speechless
An example that theme can found the interview: One male student stated, “When I went to see
the movie, I was completely surprised by the results and the amount of people who went to
go see it.”

2. Theme #2: Exhilarating

This theme was characterized by the following like codes: Moving, Motivational, impactful,
interested, curious, intrigued, thought-provoking.
An example that theme can found the interview One male student stated, “I thought the movie
was very inspirational to all African Americans.”

3. Theme #3: Enlightened

This theme was characterized by the following like codes: Elucidated, shed light on, brought
attention to.
An example that theme can found the interview One male student stated, “The movie
highlighted African American cultures that aren’t often spoken about.”

For the answer to Question 2, the following themes emerged:

How did the movie make you feel?

1. Theme #1: Different

This theme was characterized by the following like codes: Unpredictable, inconsistent
An example that theme can found the interview: One male student stated, “I know a lot of us
thought that we couldn’t amount to much even though there are records in history about our
great ancestors.

2. Theme #2: Questionable

This theme was characterized by the following like codes: Uncertain, puzzling, unclear,
confusing.
 An example that theme can found the interview: One male student stated, “There were things I
did not understand in parts of the movie as far as what they represented.”

3. Theme #3: Enthusiastic

This theme was characterized by the following like codes: Aspiring, wishful thinking, desiring,
uplifting, elevating, encouraging.
An example that theme can found the interview: One male student says, “This movie really
shows how we’re able to grow as people. For any generation, this movie can be inspirational,
and I would recommend anyone to go see it.”

For Question 3, the following themes emerged:

How has Black Panther changed media and Hollywood stereotypes about Africans, Africa and its
descendants?

1. Theme #1: Optimistic

This theme was characterized by the following like codes: Hopeful, Determination, clearer
future, possibilities, confident.
An example that theme can found the interview: One male student stated, “People can really
see how much potential that we have when it comes to Hollywood.”

2. Theme #2: Integrity

This theme was characterized by the following like codes: Justice, fairness, equivalence,
comfort.
An example that theme can found the interview: One male student says, “We must prove to
them that we are equal, so we can make sure that we have a brighter future.”

3. Theme #3: Liberation

This theme was characterized by the following like codes: freedom, alleviation
An example that theme can found the interview: One male student says, “ Watching this movie
was a moral relief because African Americans are usually portrayed in movies negatively.”
Summarize what was learned:

After conducting this interview, I learned how to systematically use the Thematic Analysis
by transcribing the interview into themes by coding. Thus, creating a type of qualitative
research for the movie “Black Panther.” By using this information, I am able support the
theory of reverse Cultivation Theory. This thematic analysis can also assist me in future
interviews that I may put in any article.