Executive Summary

The wave of start-ups that started in India almost a decade ago, has given rise to many
disruptions and eventually many unicorns. One of such unicorn and disruption was caused by
OYO- Oravel Stays Pvt. Ltd. Causing innovation in the problem identified by the young CEO- Ritesh
Agarwal- OYO grew as World’s third largest hospitality chain. Entering the market at the right
time- when the tourism industry is booming and other political, social and economic factors also
contributed to the growth of OYO.
With a growing young population, Digital India & Startup India initiatives, GST regimes etc
have a major role to play in the development of this hospitality chain in India and worldwide.
Identifying the major gap in the traditional process of hygienic & hassle- free Room service, OYO
identified the need for budget rooms for majority Indian population. Not only limiting its business
models to a specific area, it diversified to home stays through OYO life, OYO townhouse, OYO
wizard, OYO business places etc. It caters to different demographics and interests of Indian
population. Though financially it may not give a positive image about itself, but valuing it on other
parameters it has a good scope of expansion and brand value in the current market. Remaining
ahead of the competitors it innovates in different ways of its Product mix of Price, Product,
Promotion & place. We will see about each points discussed here in detail in the upcoming
report.