Hypothesis Development

This research paper has 14 independent variables and 1 dependent variable on which we have
tested multiple regression which show the impact of consumer buying behavior of
smartphones. The paper also displays the buying behavior with respect to gender of the
consumer.

H1: The price advantage that I get through freebies offered with a phone influences my
buying decision favourably towards that phone.
H2: I would prefer buying a phone online, if there is significant price difference between its
online price and price in offline stores.
H3: Free Internet data bundled with a new phone purchase will influence my buying decision
favourably towards that phone.
H4: The screen size of the phone is an important factor for me while making a buying
decision.
H5: The weight of the phone is an important factor for me while making a buying decision.
H6: Popularity of the brand is an important factor for me while making a decision to
purchase a mobile phone.
H7: Presence of brand warranty for a phone helps me decide favourably towards buying that
phone.
H8: The favourable customer reviews about a phone helps me decide favourably towards
buying that phone.
H9: The review ratings given for any phone model affect my purchase decision.
H10: I would prefer a phone that will not hang while performing multiple operations.
H11: The operating system (Android or Blackberry or Windows) is an important factor.
H12: Long battery life in a phone makes me predisposed favourably towards buying that
phone.
H13: A good quality camera in a phone is an important factor for me while deciding which
phone to buy.
H14: Exclusive brand stores offer me complete range of brand of my choice, which helps me
make a purchase decision easily. Exclusive Brand Outlets (EBO)

Model Summary
Std. Error
Mode R Adjusted R of the
l R Square Square Estimate
1 .286a .082 .069 .44949
2 .373b .139 .114 .43842
 ANOVAa
Sum of
Model Squares df Mean Square F Sig.
1 Regression
1.243 1 1.243 6.150 .016b

Residual 13.941 69 .202

Total 15.183 70
2 Regression
2.112 2 1.056 5.495 .006c

Residual 13.071 68 .192

Total 15.183 70