Welcome to Optimized Infotech

Created By ,

Abhishek Bajpai
 What is Web development ?
Web development broadly refers to the tasks associated
with developing websites for hosting with intranet or internet.

The web development process includes web design , web

content development, client-side/server-side scripting and network
security configuration, among other tasks.
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of
traffic to your website through organic search engine results. The Main meaning of SEO.

Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because
Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is
not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you
offer.

Quantity of traffic. Once you have the right people clicking through from those search engine results pages
(SERPs), more traffic is better.

Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't
have to pay for.
Setting up Morph
Try it yourself with these two simple “planets”:

1 Duplicate this slide: Right-click the

slide thumbnail and select
Duplicate Slide.

2 In the second of these two identical

slides, change the shapes on the
right in some way (move, resize,
change color), then go to
Transitions > Morph.

3 Return to the first of the two slides

and press Slide Show button and then
select Play to see your circle morph!

Hint: Effect Options gives you even more

options for Morph.
What is SMO ?
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or
event by using a number of social media outlets and communities to generate viral publicity.

Social media optimization (SMO) is the use of a number of outlets and communities to generate
publicity to increase the awareness of a product, service brand or event.Common examples of
social media engagement are "liking and commenting on posts, sharing and promoting content"
Social media optimization
What is PPC ?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each
time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than
attempting to “earn” those visits organically. Search engine advertising is one of the most popular
forms of PPC.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for
ad placement in a search engine's sponsored links when someone searches on a keyword that is
related to their business offering. For example, if we bid on the keyword “PPC software,” our ad
might show up in the very top spot on the Google results page.
What is ORM ?
Object-relational mapping (ORM) is a mechanism
that makes it possible to address, access and
manipulate objects without having to consider how
those objects relate to their data sources. ORM lets
programmers maintain a consistent view of objects
over time, even as the sources that deliver them, the
sinks that receive them and the applications that
access them change.
 Content
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