STUDY ON

“CUSTOMER SATISFACTION ADOPTED BY AIRTEL PVT

LTD AT BANGALORE ”

Synopsis submitted in partial fulfilment of the requirements for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

OF
BANGALORE UNIVERSITY

Submitted By
Mr. KIRAN K S
Reg. No: 18AUCMD014
Under the Guidance of
Dr. VENKATARAMANA REDDY

( HOD & Associate professor)

COMMERCE AND MANAGEMENT

GOVERNMENT FIRST GRADE COLLEGE

HAMPINAGARA, VIJAYANAGARA, BANGALORE.

2019-2020
INTRODUCTION
Marketing is indeed an ancient art it has been practiced in one way or the other since the days
of adam and eve. Its emergency as a management discipline, however, is of relatively recent origin.
And with in this relatively short period, it has gained a great deal of importance and stature, in fact
today most management thinkers and pratitioners the world over, regarding marketing as the most
important of all management function in any business.

We are one of India’ s leading providers of telecommunication services with a nationwide

presence in all the 23 licensed jurisdictions (also known as telecom Circles). We served an
aggregate of 88,270,194 customers as of December 31, 2008; of who 85,650,733 subscribe to our
GSM services and 2,619,461 use our Tele media Services either for voice and/or broadband access
delivered through DSL. We are largest wireless service provider in the country, based on the
number of subscribers as of December 31, 2008. We also offer an integrated suite of telecom
solution to our enterprise customers, in addition to providing long distance connectivity both
nationally and internationally. We have recently forayed into media by launching our DTH and
IPTV services. All the services are rendered under a unified brand “ Airtel” . The company also
deploys, ownsand manages passive infrastructure pertaining to telecom operations under its
subsidiary Bharti Infratel Limited. Bharti Infratel owns 42%of Indus Towers Limited. Bharti
Infratel and Indus Tower are the two top providers of passive infrastructure services in India. In
developing a market plan, your primary functions are to understand the needs and desires of your
customer select or develop a product or service that will meet customer needs, develop promotional
material that will make the customer aware, and ensure product or service delivery.
TITLE OF THE STUDY
“CUSTOMER SATISFACTION ADOPTED BY AIRTEL PVT LTD AT
BANGALORE ”

OBJECTIVES TO STUDY:-
The main purpose and objective for this study is
❖ To know the signal in their area
❖ To find out if they are satisfied and aware of the services and offers provided
❖ To recommend measures for improving the product

NEED OF THE STUDY

Need of Study increasing competition ever growing market easy availability of the
finances and increasing population of young executives with huge disposable incomes over the
past few years has substantially increased the sales in the communication also the competition
among the dealers of the product as increased with each trying to maximize their customer base .
the study tries understand the key service parameters and reflect upon the dysfunctional areas
thus providing the dealer with an insight into the level of consumer satisfaction and changing
trends of the consumer expectation.
SCOPE OF THE STUDY:

Before business can develop marketing strategies, they must understand what factors
influence buyers' behavior and how they make purchase decision to satisfy their needs and wants.
This study aims towards collecting information about consumers Psychology towards
Airtel and thus helping Airtel in understanding customer's nature and help in developing strategies
which will thus help them in increasing their business.
It is done to understand what consumers consider while going for purchasing Airtel
Products.
By this study we came to know how the organization retaining and sustaining its customer.
The main purpose of this project is to study consumers buying, behavior and develop
strategies which help Airtel in increasing their market share.
This study is mainly focused on various factors that affect consumers buying decision.
Such as social, psychological and personal.
This study helps to understand the satisfactory level of consumers towards the brand. And
also understanding the consumer attitudes and their buying motives by means of company brand
image.
RESEARCH METHODOLOGY OF THE STUDY

METHODS OF DATA COLLECTION:

The Data has collected in two ways:

Primary Data:
Primary data are those, which are collected for the first time, and they are original
in character. A suitable combination of Questionnaire techniques, & discussion with the
respondents was used to collect the required Primary data. Primary data gives higher accuracy
and facts, which is very helpful for any research and its findings.

Secondary data: -
Secondary data are those, which are already collected by someone for some purpose and
are available for the present study. Secondary data was collected from the magazines, websites
and other such sources.

CHAPTER SCHEME:

Chapter I: Introduction

Chapter II: Company Profile

Chapter III: Theoretical Framework

Chapter IV Data Analysis and Interpretation

Chapter V: Findings and suggestions

References and Bibliography

Books:

❖ Richard I. Levin, David S. Rubin (2004): „ Statistics for Management", Prentice. Hall of
India Private Limited, New Delhi, 7th Edition.
❖ Principles of Marketing —Philip Kotler & Kevin keller edition 12

Websites:
➢ www.Airtelworld.com

http://www.airtel.in

Signature of the student signature of the HOD

(KIRAN K S)

Signature of the guide