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A Cash Conversion Cycle Approach to Liquidity Analysis

Author(s): Verlyn D. Richards and Eugene J. Laughlin


Source: Financial Management, Vol. 9, No. 1, (Spring, 1980), pp. 32-38
Published by: Blackwell Publishing on behalf of the Financial Management Association
International
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A Cash Conversion Cycle Approach
to Liquidity Analysis

Verlyn D. Richards and Eugene J. Laughlin

The authors both teach at the College of Business Administration at


Kansas State University, where Verlyn Richards is Professor of
Finance and Eugene Laughlin is Professor of Accounting.

Introduction
Althoughworkingcapitalmanagementreceivesless usableliquidityflowsat the samespeed.It is not clear,
attentionin the literaturethanlonger-terminvestment however,that they recognizeexplicitlythe crucialrole
and financingdecisions,it occupiesthe majorportion of these differencesin evaluatinga firm's liquidity
of a financialmanager'stime andattention[9, p. 173]. position.A cashconversioncycleapproachto working
In part,this simplyreflectsthe repetitivenatureof in- capitalmanagementillustratesthe potentialdangerof
vestmentcommitmentswith relativelyshort life ex- an intuitiveapproachto liquidityanalysis.
pectancyand rapid transformationfrom one invest-
mentformto another[6, pp. 1-2]. Thetime devotedto
The Static View
workingcapital management,however,also reflects
the crucial liquidity - or repayment capability - im- Financial analysts traditionallyhave viewed the
plications of a firm's short-term investment and currentratio as a key indicatorof a firm's liquidity
financingpolicies.Inattentionto the liquiditymanage- position.Logueand Merville,in an empiricalstudyof
ment processmay cause severedifficultiesand losses the capital asset pricingmodel, state this traditional
due to adverseshort-rundevelopmentseven for the view when they observethat:
firm with favorable long-run prospects. Incorrect As our liquidityvariable,the currentratio (CR) -
evaluationof the liquidity implicationsof a firm's currentassets dividedby currentliabilities- was
workingcapitalneeds may, in turn, subjectcreditors chosen. Even a cursoryreview of most investment
and investorsto an unanticipatedrisk of default. texts suggeststhis variable'simportance:it is widely
Financial managers and their external financial understoodby investors;has more intuitiveappeal
thanothermeasures,suchas short-termassetsdivided
analyst counterpartsrecognize, at least intuitively, by total assets;andwas foundin the studyby Beaver,
that all workingcapitalinvestmentsdo not enjoythe Kettlerand Scholes [2] to be highlycorrelatedwith
same life expectancy,nor are they transformedinto Beta [5, p. 40].
32
RICHARDSAND LAUGHLIN/LIQUIDITY
ANALYSIS 33

Generalizationssuch as these must be viewedwith declining sales and earnings during periods of
caution.They fail to recognizethat the basicliquidity economic adversity.Operatingcash flow coverage,
protectionagainstunanticipateddiscrepanciesin the ratherthan asset liquidationvalue, is the crucialele-
amountandtimingof operatingcash inflowsand out- ment in liquidityanalysis.
flows is providedby a firm'scash reserveinvestments
in combinationwith its unused borrowingcapacity
rather than by total currentasset coverage of out- The Operating Cycle Concept
standingcurrentliabilities. The flow conceptof liquiditycan be developedby
Inter-firmand inter-periodcomparisonsof current extendingthestaticbalancesheetanalysisof potentialliq-
ratio statisticsare of questionablevalue to the finan- uidationvalue coverageto includeincome statement
cial analyst becauseof qualitativedifferencesin the measuresof a firm'soperatingactivity.In particular, in-
liquidity attributesof currentasset investments.A corporatingaccountsreceivableand inventoryturnover
concentrationof current assets in the less liquid measuresintoan operating cycleconceptprovidesa more
receivablesand inventoryforms may create an in- appropriateview of liquiditymanagementthan does
creasingcurrentratioreflectinga deterioratingability relianceon the currentand acid-testratioindicatorsof
by the firm to cover its currentliabilitiesratherthan solvency.These additionalliquiditymeasuresexplicitly
an improvedliquiditypositionfor the firm. Analysts recognizethat the life expectanciesof some working
responded to this problem by supplementingthe capitalcomponentsdepend"uponthe extentto which
currentratiowiththe morerestrictiveacid-testratio,a threebasicactivities- production,distribution (sales),
ratio of the "degreeto which a company'scurrent and collection - are noninstantaneousand un-
liabilities are covered by the most liquid current synchronized" [6, p. 3].
assets" [1, p. 7]. By eliminatingthe relativelyilliquid Accountsreceivableturnoveris an indicatorof the
inventoriesand prepaidoperatingexpenses,the acid- withwhicha firm'saveragereceivables invest-
frequency
test ratio relates a firm's current liabilities to its mentis converted intocash.Changesin creditandcollec-
remainingcurrentasset commitmentsto cash, near- tion policyhavea directimpacton the averageoutstan-
cash, and receivables."Thus, the quick or acid-test dingaccountsreceivable balancemaintained relativeto a
ratio is a much more severetest of currentliquidity firm'sannualsales. Grantingmore liberalterms to a
than is the workingcapital ratio" [8, p. 645]. firm'scustomerscreatesa larger,andpotentiallyless li-
The so-calledquickassetsin this ratioarepresumed quid,currentinvestmentin receivables.Unlesssalesin-
to be convertibleinto cash at approximatelytheir crease at least proportionatelyto the increase in
stated balance sheet amounts.Firms may, however, receivables,thispotentialdeteriorationin liquiditywillbe
experiencedistinctdifferencesin the speedwithwhich reflectedin a lowerreceivables turnoveranda moreex-
they can convertreceivables,as well as inventories,to tendedreceivables collectionperiod.Decisionsthatcom-
usablecash flows. Thus, the acid-testratio reflectsa mit a firmto maintaining largeraveragereceivablesin-
different,althoughnot necessarilymore reliable,test vestmentsovera longertimeperiodwillinevitablyresult
of potentialsolvencythan the currentratio does. The in highercurrentand acid-testratios.
usefulnessof both static liquidityindicatorsis limited Inventoryturnoversdepictthe frequencywith which
by theirfailureto provideadequateinformationabout firms converttheir cumulativestock of raw material,
cash flow attributesof the transformationprocess work-in-process, and finishedgoods into productsales.
withina firm's workingcapital position. Adoptingpurchasing,productionscheduling,and dis-
Static liquidityindicatorsemphasizeessentiallya tributionstrategiesthatrequiremoreextensiveinventory
liquidation,ratherthan a going-concern,approachto commitmentsper dollarof anticipatedsalesproducesa
liquidity analysis. The ability to meet a firm's lowerturnoverratio.This,in turn,reflectsa longerand
obligationsthroughasset liquidationin the event of potentiallyless liquidinventoryholdingperiod.If firms
default should be viewed as strictlya second line of cannotmodifyeitherthe paymentpracticesestablished
defense. Investors should focus their concern on with tradecreditorsor theiraccessto short-termdebt
avoidingdefaultsituationsby emphasizing1) a firm's financingprovidedby non-tradecreditors,decisionsthat
abilityto coverits obligationswithcash flowsfroman createlongerandlessliquidholdingperiodswillagainbe
employmentof inventoryand receivableinvestments accompaniedby a higher currentratio indicatorof
withinthe normalcourseof the firm'soperations,and solvency.
2) the sensitivity of these operatingcash flows to The cumulativedays per turnoverfor accounts
34 FINANCIALMANAGEMENT/SPRING1980

receivableand inventoryinvestmentsapproximates the payablesturnoverratio indicatesa largeraccumula-


lengthof a firm'soperatingcycle. Incorporating these tion over a longer period of spontaneousworking
asset turnoversinto an operatingcycle conceptof the capital financing providedby trade creditors. The
currentassetconversionperiodtherebyprovidesa more more extended operating cycle associated with a
realistic,althoughincomplete,indicatorof a firm'sli- declininginventoryand receivablesturnoverincreases
quidityposition.The operatingcycleconceptis deficient a firm's potential liquidity managementproblem.
as a cashflowmeasurein thatit failsto considerthe li- Conversely,the longer payment period associated
quidityrequirements imposedon a firm by the time with a decliningpayablesturnovertendsto moderate
dimension of its current liability commitments. the liquiditymanagementproblemfor a firm.
Integrating thetimepatternof cashoutflowrequirements Introductionof a payablesturnoverconceptpoints
imposedby a firm'scurrentliabilitiesis as importantfor out that liquidityanalysisrequiresexplicitrecognition
liquidityanalysis as evaluatingthe associatedtime of the extent to which four basic activities -
patternof cashinflowsgeneratedby the transformation purchasing/production, sales,collection,andpayment
of its ci rrentassetinvestments. - create flows within the workingcapital accounts
that are noninstantaneousand unsynchronized.The
cash conversioncycle conceptportraysthese flowsby
The Cash Conversion Cycle integratingrespectivetime intervalsderived from a
The cash conversioncycle,by reflectingthe net time firm's typical receivables,inventory, and payables
intervalbetweenactualcash expenditureson a firm's turnoverexperience.The concepttherebydepictsthe
purchaseof productiveresourcesand the ultimate residualtime intervaloverwhichadditional,nonspon-
recovery of cash receipts from product sales, es- taneousfinancingmust be negotiatedto compensate
tablishes the period of time requiredto convert a for the noninstantaneousand unsynchronizednature
dollarof cashdisbursements backinto a dollarof cash of a firm'sworkingcapital investmentflows.
inflow from a firm's regular course of operations. Exhibit1 illustratesthe relationshipbetweena cash
Evaluating the interrelated cash inflow-outflow conversioncycle indicator of the firm's additional,
patternunderlyinga more completeapproachto li- nonspontaneous working capital financing re-
quidityanalysisrequiresan additionalflow indicator quirementsand the more traditionaloperatingcycle
for currentliabilities,however.This flow conceptcan concept of its asset conversionperiod. The diagram
be derived from a payables turnoverratio relating points out that a residualcash flow financingperiod
operatingcosts requiringcurrentcash expendituresto depicted by the cash conversioncycle will be in-
the accountspayableand accruedpayableliabilities fluencedby eitherexpansionor contractionin any of
createdby the short-termdeferralof these operating the three liquidityflow measures:the inventorycon-
expenditures.The relevant payables turnoverratio version period, receivables conversion period, or
will be definedas a firm's annualcash operatingex- payablesdeferralperiod.An increasein the lengthof
penditures(total operatingcosts minusdepreciation, the operatingcyclewithouta concomitantlengthening
depletion,amortization,and relatedchargesthat do of the payablesdeferralperiodcreates additionalli-
not require current cash outlays) divided by the quiditymanagementproblemsassociatedwiththeneed
currenttrade accountsand notes payableplus other to acquireadditionalnonspontaneous financingovera
spontaneous liabilities directly associated with longer, and potentiallyless certain, cash conversion
deferredpaymentof these currentoperatingcosts. period.
As in the case of the inventoryandreceivablesturn-
over concepts,the liquidityimplicationsof a firm's
Financial Management Implications
payablesturnoverexperiencecan be establishedmore of the Cash Conversion Cycle
clearly by a time interval statement reflecting the
firm's average payment period. Specifically, the Workingcapitalprovidedby vendorsin the normal
averagepaymentperiod- 360daysdividedby the an- courseof a firm'soperationsis spontaneousfinancing
nual payablesturnover- reflects the averagetime in the sense that it will automaticallyincreaseand
over which a firm defers paymenton the costs in- decreaseover time. The availabilityof suchfinancing
curredto supportits operatingactivities.Whiledeclin- is tied directlyto the typicaltradecredittermsoffered
ing inventoryand receivableturnoverratios reflecta by vendorsto theircustomersandthe volumeof goods
largercurrentasset investmentthat must be financed and services acquired under these terms. A dis-
over a longer operatingcycle interval, a declining tinguishingfeatureof this spontaneousfinancingis the
RICHARDSAND LAUGHLIN/LIQUIDITY
ANALYSIS 35

Exhibit 1. Cash ConversionCycle currentassetcommitmentsto less liquidinventoryand


Product receivableinvestments.
Sales From the investmentside, firmswill be requiredto
Inventory Receivables
Conversion Period Conversion Period maintainadditionalliquidityreservesin compensating
I

~~o-~ ~ Operating Cycle


x
0:r : and precautionarybalancesin order to compete for
c __ Payables _LCash
CD the additionalnonspontaneousfinancingdesired to
Deferral Period h Conversion Cycle supporta longerand less certaincash conversioncy-
Cash
cle. These additionalcommitmentsto precautionary
Outlay
balance investments will be required to protect
providersof long-term,as well as short-term,financ-
absence of explicit financing charges as long as ing againstunpredictable variationsin a firm'spattern
purchaserspay withinthe stipulatedcreditperiodor of futureoperatingcash flows.
within the discount period when a cash discount is In general,the movementtowarda longercashcon-
offered for early payment.In additionto the spon- versioncycle will producea largerrequiredcommit-
taneity and nonexplicitcost attributes,trade credit ment to cash, as well as non-cash,currentasset in-
also providesflexibilityto workingcapital manage- vestments and a less extensive relative ability to
ment because"experienceshowsthat it is possibleto finance these investments with current liabilities.
achievecontinuityin the supplyof tradecreditevenin Therefore,workingcapitalmanagementpoliciesthat
adversity when the credit relationship is well createa longercash conversioncycle can be expected
managed"[9, p. 231]. to producea highercurrentand acid-testratio posi-
Some instances are found where "manufacturers tion for the firm. In contrastto the conventionalview
quite literallysuppliedall the financingfor new firms that highercurrentand acid-testratiosreflecta more
by selling on credit terms substantiallylonger than liquid working capital investment position, this
those of the new company" [9, p. 230]. The more analysis suggeststhat these higherratio values may
typicalfirm will find, however,that relianceon trade simplybe the by-productof a moreextensivecommit-
creditcan be economicallyjustifiedfor financingonly mentto less liquidformsof currentassetinvestments.
a portion of its working capital investments.The Negotiating nonspontaneousfinancingto support
remainingworking capital investmentrequirements both inventory and receivables investments held
must be supportedby negotiatingexplicit nonspon- beyondthe payablesdeferralperiodwould not be a
taneous financing arrangementswith the firm's significantmanagementproblemif firmscouldpredict
creditorsand owners. It is the need for, and the li- with a high degree9f certaintythe futurepatternof
quidity managementproblemscreated by, this ad- their operatingcash flows. In an uncertaineconomic
ditional working capital financingrequirementthat environment,however, the general availability of
providesthe basicrationalefor adaptingthe operating additionalcredit financing,and a firm's additional
cycle concept to a cash conversioncycle concept of short-termborrowingcapabilityin particular,may be
liquidityanalysis. inverselyrelatedto the length of its cash conversion
Cashmanagementconstraintsimposedby the more cycle. This inverserelationshipexists becauselonger
uncertaincash flowstypicallyassociatedwitha longer cash conversioncycles reducethe flexibilityavailable
cash conversioncycle force firms to modifyboth the to firms in managingtheir cash flows in the face of
investmentand financing aspects of their working economic adversity.The greaterpotentialfor being
capitalmanagementpolicies.From a financialstruc- locked into excessive inventory and uncollectible
ture standpoint, operating cash flow constraints receivablesinvestmentsreducesa firm'sabilityto rely
restricta firm'sabilityto supportadditionalworking on funds derived from operatingcash flows for a
capital financing requirementsby supplementing timely repaymentof maturingobligations.
spontaneoustrade credit with nontrade sources of This approachbecomes increasinglyapplicableas
short-termcredit. Short-termcreditorsare less in- firms experience greater volatility in their sales
clined to finance additional working capital in- revenueand,therefore,greateruncertaintyin predict-
vestmentson whichthere is a greaterrisk of default ing the amount and timing of their cash receiptsin
and a greaterpotentialloss in liquidationvaluein the responseto changingeconomic conditions.The im-
event of default. Therefore,firms will have to rely portance of this increased unpredictability is
more extensivelyon longer-termfinancingarrange- magnified, or mitigated, by three additional, in-
mentsto supportdesiredextensionsof theirnon-cash terrelatedfactors:the relativeamountsof variableand
36 FINANCIALMANAGEMENT/SPRING1980

fixed cash operatingexpense, the extent of built-in showthat a morerapidrecoveryof operatingcashex-


rigidities in the current asset turnovers, and the penditureshas been accompaniedby an increasing
availabilityof borrowingcapacityto supportdiscon- proportionof currentassets held in the most liquid
tinuities in the firm's cash flow pattern. Larger form.In the previoussection,we notedthat additional
amountsof fixed cash expenses,lower currentasset liquidityreserveswill be requiredto supporta longer
turnovers, and reduced availability of borrowing andless certaincash conversioncycle. By contrast,an
capacitysignificantlyincreaseliquiditymanagement increasingliquidityreserveinvestmentcoincidentwith
problems created by an underlying volatility in a shorter and more certain cash conversioncycle
revenue.The effect of these three factors is incor- would contributeto an improvingliquidityposition.
poratedin the cash conversioncycle approachto li- This observedrelationshipfor MartinMariettaagain
quiditymanagement. suggests an improvingliquidity position despite a
decliningcurrentratio and an indeterminanttrendin
A Cash Conversion Cycle Illustration the acid-testratio.
Cashconversioncycle analysiscan be implemented Illustratingthe interrelationshipamong the cash
for most firms with conventionalincome statement conversioncycle, the availabilityof unusedborrowing
and balancesheet data. For publiclyheld firms, this capacity, and the associated problem of cash flow
informationis generally available in their annual volatilityis beyondthe scopeof this paper.Procedures
for stipulatinga firm'sborrowingcapacityin relation
reportsto stockholdersand their SEC 10-K reports. to uncertaintyaboutits futurecash flows are not yet
Exhibit2 depictsthe datarequiredfor cashconversion
cycle analysisas reportedin the financialstatements well-developedin the literature.Recently,articlesby
for MartinMariettaCorporation.Exhibit3 illustrates Kim [3], Scott [7], and Krausand Litzenberger[4]
the firm's liquidityindicatorscomputedfrom these appearto provideuseful insightsinto the problemof
data. This firm was selected because it reflects the evaluating corporate debt capacity. Continued
researchalongthe linestheyhavesuggestedmay allow
logic of cashconversioncycle analysisreasonablywell a moreexplicitextensionof the cash conversioncycle
in an actual ratherthan a theoreticalcontext.
The primarypoint, as illustratedby the Martin conceptto considerthe liquiditymanagementeffects
of debt capacityconstraints.
Mariettaexperience,is that staticliquidityanalysisin
the form of current and acid-test ratios may not
Summary
providemeaningfulindicatorsof the liquidityposition
with respectto the moreappropriatecash flow stand- An examination of conventional,static balance
point.The declinein the cash conversioncycle and in sheet liquidityratios indicatesthe inherentpotential
the associatedneedfor nonspontaneous financingover for misinterpreting a firm'srelativeliquidityposition.
the 1975-1978periodis indicativeof a moderatingli- The extensionof this traditionalanalysisto include
quiditymanagementproblem.This contrastswith an flowsembodiedin the operatingcycleconceptthrough
impliedincreasein the liquiditymanagementproblem receivableand inventoryturnovermeasuresdirects
from the decliningcurrentratio viewpointor an in- attentiononly to the timing of a firm's cash inflows
determinatechange in the firm's liquidity position and excludesfrom considerationthe time elementof
relativeto the mixedbehaviorpatternin the acid-test its cash outflowrequirements. Sincecash outflowsare
ratio. The currentratio, as traditionallyinterpreted, not synchronizedwith inflows for the typical firm,
wouldappearto give the wrongindicatorof changein such an omission is a seriousdeficiencyin liquidity
liquiditypositionwhilethe acid-testratio simplyfails analysis. Adopting a payablesturnoverconcept ex-
to indicateclearlya pronouncedchangein the firm's tendsthe operatingcycle analysisto incorporateboth
operatingcash flows. the relevant outflow and inflow components. The
The cash conversioncycle should be evaluatedin resultingcashconversioncycle analysisprovidesmore
relationto a firm'smaintenanceof liquidityreservein- explicitinsightsfor managinga firm'sworkingcapital
vestments, its availability of unused borrowing position in a manner that will assure the proper
capacity, and potentialvolatility in the firm's cash amountandtimingof fundsavailableto meeta firm's
flows. Exhibit3 points out that a supplementarytest liquidityneeds.
of liquidity reserve position can be constructedby
comparingthe firm's cash assets - working cash
References
balancesplus temporarycash investments- to its 1. Annual Statement Studies, Philadelphia, Robert Morris
total currentassets. The data for Martin Marietta Associates, 1977.
RICHARDSAND LAUGHLIN/LIQUIDITY
ANALYSIS 37

Exhibit 2. Selected Financial Data for Martin Marietta Corporation


(000,000 omitted)*
YearEndedDecember31 1978 1977 1976 1975

Net sales $1,758 $1,440 $1,213 $1,053


Cost of goods sold $1,269 $1,030 $ 876 $ 774
Selling, general and
administrativeexpense 192 161 142 132
Depreciation, depletion,
and amortization 72 66 63 60
Total operating expense $1,533 $1,257 $1,081 $ 966
Net operating income $ 225 $ 183 $ 132 $ 87

Cash and short-term


investments $ 204 $ 158 $ 107 $ 46
Notes and accounts
receivable 283 227 178 147
Inventories 199 209 199 186
Prepayments and other
current assets 16 11 11 14
Total current assets $ 702 $ 605 $ 495 $ 393

Accounts payable $ 133 $ 106 $ 86 $ 78


Salaries, benefits, and
payroll tax 72 48 37 33
Income taxes 210 151 88 36
Currentmaturities of
long-term debt 14 16 16 14
Total current
liabilities $ 429 $ 321 $ 227 $ 161

*Source:Years 1977and 1978,MartinMariettaCorporationAnnualReportto Stock-


holders, 1978. Years 1975 and 1976, Martin MariettaCorporation10-K
reportsto the SEC.
Exhibit 3. Liquidity Ratios and Cash Conversion Cycle
for Martin Marietta Corporation
1978 1977 1976 1975

StaticRatios:
CurrentRatio 1.64 1.88 2.18 2.44
Acid-TestRatio 1.14 1.20 1.26 1.20
TurnoverRatios:
ReceivablesTurnover 6.21 6.34 6.81 7.16
InventoryTurnover 6.38 4.93 4.40 4.16
PayablesTurnover* 7.13 7.73 8.28 8.16
CashConversionCycle:
ReceivablesConversionPeriod 58 days 57 days 53 days 50 days
InventoryConversionPeriod 56 days 73 days 82 days 87 days
OperatingCycle 114days 130days 135days 137days
Less: Payment Deferral Period 50 days 47 days 43 days 44 days
Cash Conversion Cycle 64 days 83 days 92 days 93 days
Supplementary Static Ratio:
Cash Assets/Current Assets 0.29 0.26 0.22 0.12

*Cost of goods sold plus sellingand generaland administrative


expensedividedby accountspayableplus
salaries,benefits,and payrolltax.
38 FINANCIALMANAGEMENT/SPRING1980

2. W. Beaver,P. Kettler,andM. Scholes,"TheAssociation ment (Summer1972),pp. 37-44.


Between Market Determinedand Accounting Deter- 6. Dileep R. Mehta, Working Capital Management,
mined Risk Measures," The Accounting Review (Oc- EnglewoodCliffs, N.J., Prentice-Hall,Inc., 1974.
tober 1970),pp. 654-682. 7. James H. Scott, Jr., "A Theory of Optimal Capital
3. E. Han Kim, "A Mean-VarianceTheory of Optimal Structure," The Bell Journal of Economics (Spring
CapitalStructureand CorporateDebt Capacity,"Jour- 1976),pp. 33-54.
nal of Finance (March 1978), pp. 45-63. 8. G. A. Welsch and R. N. Anthony, Fundamentalsof
4. A. Kraus and R. Litzenberger,"A State-Preference Financial Accounting, revised ed., Homewood, Ill.,
Model of Optimal Financial Leverage,"Journal of RichardD. Irwin, 1977.
Finance(September1973),pp. 911-922. 9. J. Fred Weston and EugeneF. Brigham,Essentialsof
5. Dennis E. Logue and Larry J. Merville, "Financial ManagerialFinance,5th ed., Hinsdale,Ill., The Dryden
Policy and Market Expectations,"FinancialManage- Press, 1979.

FINANCIAL MANAGEMENT ASSOCIATION


TENTH ANNUAL MEETING

The Financial Management Association brings together practicing financial managers from
industry, financial institutions, and nonprofit and governmental organizations, and members of the
academic community with interests in financial and investment decision-making. The tenth annual
program, October 23-25, 1980, at the Marriott Hotel in New Orleans, Louisiana, will stress the in-
terrelationships between theory and practice in financial and investment management.

1980 Annual Meetings


Dates: October 23-25, 1980
Place: Marriott Hotel
New Orleans, Louisiana

Program Participation: Professor Frank K. Reilly


College of Commerce and Business Administration
University of Illinois
Urbana, Illinois 61801
Tel: (217) 333-6391

Meeting Arrangements: Professor Donald Woodland


Louisiana State University
College of Business Administration
Baton Rouge, Louisiana 70803
Placement Information: Professor John Boquist
Graduate School of Business
Indiana University
Bloomington, Indiana 47401
Tel: (812) 337-8568

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