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A Cash Conversion Cycle Approach
to Liquidity Analysis
Introduction
Althoughworkingcapitalmanagementreceivesless usableliquidityflowsat the samespeed.It is not clear,
attentionin the literaturethanlonger-terminvestment however,that they recognizeexplicitlythe crucialrole
and financingdecisions,it occupiesthe majorportion of these differencesin evaluatinga firm's liquidity
of a financialmanager'stime andattention[9, p. 173]. position.A cashconversioncycleapproachto working
In part,this simplyreflectsthe repetitivenatureof in- capitalmanagementillustratesthe potentialdangerof
vestmentcommitmentswith relativelyshort life ex- an intuitiveapproachto liquidityanalysis.
pectancyand rapid transformationfrom one invest-
mentformto another[6, pp. 1-2]. Thetime devotedto
The Static View
workingcapital management,however,also reflects
the crucial liquidity - or repayment capability - im- Financial analysts traditionallyhave viewed the
plications of a firm's short-term investment and currentratio as a key indicatorof a firm's liquidity
financingpolicies.Inattentionto the liquiditymanage- position.Logueand Merville,in an empiricalstudyof
ment processmay cause severedifficultiesand losses the capital asset pricingmodel, state this traditional
due to adverseshort-rundevelopmentseven for the view when they observethat:
firm with favorable long-run prospects. Incorrect As our liquidityvariable,the currentratio (CR) -
evaluationof the liquidity implicationsof a firm's currentassets dividedby currentliabilities- was
workingcapitalneeds may, in turn, subjectcreditors chosen. Even a cursoryreview of most investment
and investorsto an unanticipatedrisk of default. texts suggeststhis variable'simportance:it is widely
Financial managers and their external financial understoodby investors;has more intuitiveappeal
thanothermeasures,suchas short-termassetsdivided
analyst counterpartsrecognize, at least intuitively, by total assets;andwas foundin the studyby Beaver,
that all workingcapitalinvestmentsdo not enjoythe Kettlerand Scholes [2] to be highlycorrelatedwith
same life expectancy,nor are they transformedinto Beta [5, p. 40].
32
RICHARDSAND LAUGHLIN/LIQUIDITY
ANALYSIS 33
Generalizationssuch as these must be viewedwith declining sales and earnings during periods of
caution.They fail to recognizethat the basicliquidity economic adversity.Operatingcash flow coverage,
protectionagainstunanticipateddiscrepanciesin the ratherthan asset liquidationvalue, is the crucialele-
amountandtimingof operatingcash inflowsand out- ment in liquidityanalysis.
flows is providedby a firm'scash reserveinvestments
in combinationwith its unused borrowingcapacity
rather than by total currentasset coverage of out- The Operating Cycle Concept
standingcurrentliabilities. The flow conceptof liquiditycan be developedby
Inter-firmand inter-periodcomparisonsof current extendingthestaticbalancesheetanalysisof potentialliq-
ratio statisticsare of questionablevalue to the finan- uidationvalue coverageto includeincome statement
cial analyst becauseof qualitativedifferencesin the measuresof a firm'soperatingactivity.In particular, in-
liquidity attributesof currentasset investments.A corporatingaccountsreceivableand inventoryturnover
concentrationof current assets in the less liquid measuresintoan operating cycleconceptprovidesa more
receivablesand inventoryforms may create an in- appropriateview of liquiditymanagementthan does
creasingcurrentratioreflectinga deterioratingability relianceon the currentand acid-testratioindicatorsof
by the firm to cover its currentliabilitiesratherthan solvency.These additionalliquiditymeasuresexplicitly
an improvedliquiditypositionfor the firm. Analysts recognizethat the life expectanciesof some working
responded to this problem by supplementingthe capitalcomponentsdepend"uponthe extentto which
currentratiowiththe morerestrictiveacid-testratio,a threebasicactivities- production,distribution (sales),
ratio of the "degreeto which a company'scurrent and collection - are noninstantaneousand un-
liabilities are covered by the most liquid current synchronized" [6, p. 3].
assets" [1, p. 7]. By eliminatingthe relativelyilliquid Accountsreceivableturnoveris an indicatorof the
inventoriesand prepaidoperatingexpenses,the acid- withwhicha firm'saveragereceivables invest-
frequency
test ratio relates a firm's current liabilities to its mentis converted intocash.Changesin creditandcollec-
remainingcurrentasset commitmentsto cash, near- tion policyhavea directimpacton the averageoutstan-
cash, and receivables."Thus, the quick or acid-test dingaccountsreceivable balancemaintained relativeto a
ratio is a much more severetest of currentliquidity firm'sannualsales. Grantingmore liberalterms to a
than is the workingcapital ratio" [8, p. 645]. firm'scustomerscreatesa larger,andpotentiallyless li-
The so-calledquickassetsin this ratioarepresumed quid,currentinvestmentin receivables.Unlesssalesin-
to be convertibleinto cash at approximatelytheir crease at least proportionatelyto the increase in
stated balance sheet amounts.Firms may, however, receivables,thispotentialdeteriorationin liquiditywillbe
experiencedistinctdifferencesin the speedwithwhich reflectedin a lowerreceivables turnoveranda moreex-
they can convertreceivables,as well as inventories,to tendedreceivables collectionperiod.Decisionsthatcom-
usablecash flows. Thus, the acid-testratio reflectsa mit a firmto maintaining largeraveragereceivablesin-
different,althoughnot necessarilymore reliable,test vestmentsovera longertimeperiodwillinevitablyresult
of potentialsolvencythan the currentratio does. The in highercurrentand acid-testratios.
usefulnessof both static liquidityindicatorsis limited Inventoryturnoversdepictthe frequencywith which
by theirfailureto provideadequateinformationabout firms converttheir cumulativestock of raw material,
cash flow attributesof the transformationprocess work-in-process, and finishedgoods into productsales.
withina firm's workingcapital position. Adoptingpurchasing,productionscheduling,and dis-
Static liquidityindicatorsemphasizeessentiallya tributionstrategiesthatrequiremoreextensiveinventory
liquidation,ratherthan a going-concern,approachto commitmentsper dollarof anticipatedsalesproducesa
liquidity analysis. The ability to meet a firm's lowerturnoverratio.This,in turn,reflectsa longerand
obligationsthroughasset liquidationin the event of potentiallyless liquidinventoryholdingperiod.If firms
default should be viewed as strictlya second line of cannotmodifyeitherthe paymentpracticesestablished
defense. Investors should focus their concern on with tradecreditorsor theiraccessto short-termdebt
avoidingdefaultsituationsby emphasizing1) a firm's financingprovidedby non-tradecreditors,decisionsthat
abilityto coverits obligationswithcash flowsfroman createlongerandlessliquidholdingperiodswillagainbe
employmentof inventoryand receivableinvestments accompaniedby a higher currentratio indicatorof
withinthe normalcourseof the firm'soperations,and solvency.
2) the sensitivity of these operatingcash flows to The cumulativedays per turnoverfor accounts
34 FINANCIALMANAGEMENT/SPRING1980
StaticRatios:
CurrentRatio 1.64 1.88 2.18 2.44
Acid-TestRatio 1.14 1.20 1.26 1.20
TurnoverRatios:
ReceivablesTurnover 6.21 6.34 6.81 7.16
InventoryTurnover 6.38 4.93 4.40 4.16
PayablesTurnover* 7.13 7.73 8.28 8.16
CashConversionCycle:
ReceivablesConversionPeriod 58 days 57 days 53 days 50 days
InventoryConversionPeriod 56 days 73 days 82 days 87 days
OperatingCycle 114days 130days 135days 137days
Less: Payment Deferral Period 50 days 47 days 43 days 44 days
Cash Conversion Cycle 64 days 83 days 92 days 93 days
Supplementary Static Ratio:
Cash Assets/Current Assets 0.29 0.26 0.22 0.12
The Financial Management Association brings together practicing financial managers from
industry, financial institutions, and nonprofit and governmental organizations, and members of the
academic community with interests in financial and investment decision-making. The tenth annual
program, October 23-25, 1980, at the Marriott Hotel in New Orleans, Louisiana, will stress the in-
terrelationships between theory and practice in financial and investment management.