MARKETING STRATEGY

SOCIAL MARKETING ANALYSIS

1. If your brand was a person, what kind of personality would it have?

2. If your most loyal customer would describe your brand, what would they say?
3. Describe in adjectives what your company’s personality is not.
4. Are there any companies that have a similar personality to yours?
5. Describe the voice and tone of your company’s marketing personality using adjectives:
6. What is our USP? What is that trait that will separate our brand from other brands which
could make a difference on social media by showcasing and why?

COMPETITORS SOCIAL MEDIA STRATEGY

1. 5 competitors in your industry that you admire on social media

2. What social media channels are they posting to daily?
3. Which social media channels are they getting the most engagement on?
4. How many times do they post to each network per day? Per week?
5. What times of day do they post most often? Which post has the most engagement?

TOP SOCIAL CHANNELS USED BY BRANDS

 Facebook
 YouTube
 LinkedIn
 Pinterest
 Instagram
 Twitter

REASONS WHY PEOPLE MAY NOT BE FLLOWING US CURRNTLY

1. Too many promotional messages

2. Information is not relevant
3. Using of the stuff that do not attract user or may not be useful
4. Too quiet
5. No replies to the consumers on social media
PRODUCT FOCUSED CONTENT

 Videos and images how product is made

 Behind the scenes and photographs at launches
 Footage of Influencers/people doing creative things with products
 Videos are mandatory and has to be included

POSTING

 Facebook 1-2 times per day (8-15 time per week)

 Instagram 1-2 times per day (8-15 time per week): Stories 2 times a day
 Twitter 3 times per day (21-25 times per week)
 LinkedIn 1-2 times per day (8-15 time per week)
 Pinterest 5-10 times a day (35-70 times per week)
 YouTube 2 videos per month

*Content posting could be changed if content is not provided

Automation will target user

 Location
 Interest
 Hashtags
 Competitors followers/following
 User engaging with competitor’s post