Soyuelci=is en * a Ta A\inatye 7) CG Wiyehicne P rua) ue re 7 hea About lt We ane ; efRecent complaints about the HR function have touched a nerve in a large, sympathetic audience, particularly in the United critics say that I “administri ‘Therein arent. They’v erp no ninth ut bcnsn we doi ap ho ‘hose wboreportous eats st site Tox asks edith, suchas document ‘eth employees An provers stom dl ‘Dyfi compe restaging wa borane, things ae tes tend ohn Wha HR dogs, a aster dooeinthepate sear mne uncon Sule dos ow and inh are ‘The “Personnel” Pendulum ‘conor down anther ar i hey ‘abrighes up and MR pris come sera 8 arr ew Ages ‘he most vocal ‘Thinkbckotbe Gist Dereon Ree okt ‘anapers complained tha pesonvel departments ‘hy howe cade ocheved th he "ie ter testningworaeandomtines een i ausecnyees hen aa of oder fortesheof cut Anthem So len i be520-whenthe one as {alent shortage ike anything snc, Many of the tren hays men who might ave geo tenon csi Depressi, The ld ln ofee-many ofthe foe bear stacks Stalin onanIn that lndeship vod, aden HR was brn, Inssienments rotten, to pe elk, inthat-@ay lanl suit”, 90% pestons Tore need. The uber eft anne Dosis leadersbeandsmanting how posta rogas desged eden and develop goad ‘acter they needed when thnks aot his Oder elo rimpe As one CHD ht ny competitors wilngtodforme Mean supervise esas tie ‘otha asks wee sven higher ort ibook Isr manages complied tha tht people Thus employees weren't geting the invest sndatenon hy ned gm Eve set "reel atcpate ina ie of HR ers staged by Wal acy, head ef ransfoma than god by promting ne managers to tae thet Destin tht arid he ay sth things welany opinions HR ssl sapingbndaens What HR should 6e Doing Now ‘penithngraphy sung theresnor.thsthe = ‘eto companies pt abead fe are ‘et the agen. ike any othe aeton rust showy eri sdreses trot Piss that ibs snable ways mange them, few ye. ag te hea oC Rta ead rungs waashedatoat heey esses, ess da wtve he 0 want Though do teruldhichiner totale company ts ‘hes pore ter the hi executes 3 ror atc eras women er et on nile ees"They often have > HR’s Activities Closely Track the Labor Mat eleva experi, om tat fewer of em ze ‘sing oie eames trl te pecle management pacts a ole Sepa Sheen cans theses ‘nt they shouleae bout and hat mene ‘lang pot view on very peopl rete topicslerat toe bss Ferineane: epnngotheoa8 ees alsa [CHR department a they were consed ob ‘enpanydalsns aout wc people 9. LHhasthe mstexpertseofanyfuncion, ‘ah enh best cannes Yet many inersewing og witht gut in hing ges toned deg whomtobze-whieh eeses Wont fo ean onto ae et Retin 8 ring rom ome, BUR nde row tat Thee range canbe ec Sherer oh eneaphtheerains- was Thempesbotadeade ap. New most eons ket Sino sorrentowh ott sbutperomanceand Bath azide’ the eidece behind that view Focus on issues tat materia the here and of copying what eg corporations did decades go, Istoulbeapetesron Ike cough tn whee Forel ahs than towing fx pared toed st opr pn ne ‘conomy thats end neler een ne that's induence stock performance. To appreciate the mpatance of content, on (See "rg, Shiny Obects and the Prue oF ‘nage a) eon and Beate se mvinginaacquired onthe jb, The company tae manag ‘show to dberinesin ote ces P Althisisasttereioling mere the shout continually lentiyag new calleoes and ‘equir business knowladge RW (nt should have dep noedp abot wosace ‘es Butabou sob eta mins mothe fiaton io helpeompiies make eh of ‘tong montfon neon sve by Delete, HR st they st raped heater at Snearedengexting won hat ont Pig, ese and cooper ‘oped pode and Mace enormous oj dattseto crate pre tame mn {rey temps ouieie cc ae Twinpnganis mo Cig ssssopceted ‘htt sown escent ye ‘Ondersnd format Evlv another posers lentes pangs eb nh ‘het store and here pean rotons sich shot et xt whch pacts nase peta HR Others, the anwer to fhe ee ‘ons cone from deren the bushes peas wetpact tie lghligh ancl benefits, bugs it lnber mt ofthe te oe an HER ate de ‘eed onthe eat Ss otc de Stated hitmen employs tes os ‘ewer cstmerenpernce nd int, ihe ‘nents sncetave et compaled toma he se ‘haan ofthe racer col ie rots Many torte glisiaye tact rv ne en ges ‘ackin the 19506, HR contelled the promotions and career cof every manager at ever love. Fr preciely that reason, Wiliam H. Whyte wrote in The Organization Man, it was the ‘moss glamorous jen business. The only other time that as tru in the United States was in the [ate 19905, when the labor market tghtened up again and companies ved to become the “empbyer of choice” Ilse peter rack ie Adin ats ‘avenging ‘inti nde som ete ‘a, top ects ting tiple and ron hae ‘pro een fig. pls eet noerance seat tn, ‘hema eion me val ‘rte reruns posed Speoct woth ees td Sara orapel op reverbetaeed rly ‘ong seed eras US. ‘Seenpoyer teat ear tata oe ‘eng ararar shower ‘ice enngmandaponcon Send sprees Crore toe ‘Silgona we oto Sry ung alr Imonssstenpoye: No doubimost HR deparents erent ugh of urd by gto sot whether pe {otecuson inva tems sho eb an tnt elu estimate an "iy ad ote actos that sugest whih alet btempoyec woulda thecortsy frp ferhegysthey paced Wiha aque edna ely es omaha Sel ‘onlbemere tan we te coteriealas fom he ine wartr- Rose seatyiarny popstar Conia Seserer geet hems Sula ke oun tmploees decodes gn and thepoe ates been cee ler mages. hc sper ae having sy nes {Bhs i them owe Reverie, many He Sroorarnctaeney ours tenors, boule es pity ola ot temanage one sat of suber dere Everyone wests wth engagement abd sate tonsa rene at, teen ey fensge tala thesapenson ofthe. tds emer tre fords rans py SSemgne stadsndptsinend UtS oneself topeeces kad es, esforming the cate Otherwise HR ss 2 ington tater ane eg pmovesocal capil he was. ‘The Way Forward ‘Supporting busines sey reuse sacha ‘mong ag thse ds Cpa slo ae Ione pas wih starvardtalet ree tae totems eo ICH ry maa or Decne ‘aon, bending probleme ith egos nt ingore problems eine On sdetsp have pao And wen compas do met thie How can HR bing the lng view back noo {me projectare desgred to addres. Even when Companies seldom have Tongeterm plans with Instead they generate projectsand initiatives toaddress needs, company ede “Wold thi ot oer bet abl toate whet thse eagageoents Wl ‘sec eral ouboug st payiaoWse other companys hum ep anébcoing [thot emerigneesr do they poo do ‘torenetr apie theres pane Sad praciee? Wich pes eeshorng Up? Mowarethngs yong inthe mache, the aby toad the tak eras Tt the Kind f mac cone he “new Hebd prot, Then tsb wtp rps con ‘be company to develops wm state rman “Steen Bt with uae, oe company tearing tht in cnve way sch Ing ippantirg a arp cmap) apd Puphaforinersnpsand a THstgbeton ‘heftreress cnt tp to “Techeopanis sochis Gog, Mond Appleate now onthe rt ines of HR nara, ‘dent employers whe elitel to break theres. Norstar set aecsary or 0 tan Aormits paces, hah Nr shel te fncton on byenplerwtoareanedand ingle [Sethe bes-iet thn of eatin ste (s.andmangngand cope ocilthe ws) Fone wttdoc Hanae